Tweet us at @norfolkchamber #FutureOfNorfol k15 Sponsored by: Master Data Management Paul Kemp Director Zing Insights @paulkemp_zing
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Tweet us at@norfolkchamber#FutureOfNorfolk15
Sponsored by:
Master Data ManagementPaul Kemp
DirectorZing Insights
@paulkemp_zing
The future of customer data
• What is MR and Insight?• The changing world of customer knowledge• Who will deliver customer insights• In practice• Practical advice for conducting research• The future of insights
What is MR and Insight?The History The Goal The Customer
100 years old Still the same More of everything
Changing world of customer knowledge
Usage
Social Media
Insights
Big Data
Who will deliver customer insightsTechnology companies
Researchers Data scientists
Usage
Social Media
Insights
Big Data
In practiceLong Surveys
Mass email campaigns
Fragmented approach to Insights
Usage
Social Media
Insights
Big Data
Practical advice for conducting research
Multi-device Create alerts
Branded engaging surveys
Usage
Social Media
Insights
Big Data
The future of insightsData Scientist Technology
TraditionalQualitative
Market specific
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