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Sponsored by:
Mobile ReadyMatthew Wells
DirectorNaked Element
@NakedElement @m_p_wells
Mobile Ready – what next?• The current landscape• Usage trends• Technology trends• Implications for your business
Tipping point - 2014
Mobile Web vs Apps
Which OS (Global)?
Which OS (UK)?• UK market is saturated
Technology trends• Established
• Location based services• Push notifications• Banking• Commerce
• Future• Mobile payments• 42 x in 4 years
• Personalised services• Wearables• Internet of things• Home automation• Mobile health
Implications - Website• More than half of all digital consumption now through mobile devices• Google algorithms favour mobile ready sites• Non-responsive sites are unusable on small devices• Websites must be mobile-first/responsive
Implications – Marketing• Only 15% mobile digital consumption through browser• A website is no longer enough• About a third is through social media apps• Mobile ad spend currently lags behind consumption• Utilise social media (already on the phone)
Implications – Apps• 85% mobile digital consumption through apps• Internet moving to push model (app required)• Increase engagement with loyal customers• Cover iOS and Android for > 50% reach• Drive workforce efficiencies with enterprise mobile app
Resources• Smart Insights• IDC – Analyze the Future• Kantar – UK Insights• Business Insider