THE FUTURE IS HERE - Matthew Wells, Naked Element

Tweet us at@norfolkchamber#FutureOfNorfolk15

Sponsored by:

Mobile ReadyMatthew Wells

DirectorNaked Element

@NakedElement @m_p_wells

Mobile Ready – what next?• The current landscape• Usage trends• Technology trends• Implications for your business

Tipping point - 2014

Mobile Web vs Apps

Which OS (Global)?

Which OS (UK)?• UK market is saturated

Technology trends• Established

• Location based services• Push notifications• Banking• Commerce

• Future• Mobile payments• 42 x in 4 years

• Personalised services• Wearables• Internet of things• Home automation• Mobile health

Implications - Website• More than half of all digital consumption now through mobile devices• Google algorithms favour mobile ready sites• Non-responsive sites are unusable on small devices• Websites must be mobile-first/responsive

Implications – Marketing• Only 15% mobile digital consumption through browser• A website is no longer enough• About a third is through social media apps• Mobile ad spend currently lags behind consumption• Utilise social media (already on the phone)

Implications – Apps• 85% mobile digital consumption through apps• Internet moving to push model (app required)• Increase engagement with loyal customers• Cover iOS and Android for > 50% reach• Drive workforce efficiencies with enterprise mobile app

Resources• Smart Insights• IDC – Analyze the Future• Kantar – UK Insights• Business Insider