The Effects of Social Media At Work
- Facebook added 100M users in 9 months. Other media to reach 50M… 38 years
3 years
4 years
-25% of searches on top 20 brands are links to user-generated content
-78% of users trust peer recommendations (14% trust ads)
-Facebook would be 3rd largest country (400M….and growing)
-Facebook crossed Google’s US traffic last month
-There are 5,508 social media sites on the Internet
- Users spend 17:03 minutes on an average on social media sites
- One-way communication- Consumer doesn’t have a voice- No interaction with customer
- Two-way communication- Interact, engage and listen to customer- Consumer’s voice counts
“We have anoffer. Pleasemake apurchase”
“Let’s collaborate”
“I have a need”
Social Media MarketingTraditional/Offline Marketing
LinkedIn (Members)
Participate in discussions and Q&A
Publish events on LinkedIn
Add industry news feeds to the group
Integrate your SlideShare account with
- Facebook (Fans)- Integrate applications- Include RSS feeds into fan-page- Create custom tabs- Repost comments by other users.- Use Facebook ads to promote fan page.
Twitter (Followers)- Use twitter tools to identify key influencers- Get listed on twitter lists- Follow key influencers- Use hash tags to increase brand visibility
YouTube (Subscribers)- Upload quality videos at regular frequency- Create play-lists – specific to a product- Reciprocal subscription, subscribe to otherpeoples videos and get them to subscribeback
