The Effects of Social Media At Work
The effects of social media at work ppt
Jan 14, 2015
This presentation is on the effects that have social media has had on the work place. These slides who how companies are utlizing these social media sites to their advantage and how it has improved their communication, marketing, and sales with their consumers.
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Transcript
The Effects of Social Media At Work
- Facebook added 100M users in 9 months. Other media to reach 50M… 38 years
3 years
4 years
-25% of searches on top 20 brands are links to user-generated content
-78% of users trust peer recommendations (14% trust ads)
-Facebook would be 3rd largest country (400M….and growing)
-Facebook crossed Google’s US traffic last month
-There are 5,508 social media sites on the Internet
- Users spend 17:03 minutes on an average on social media sites
- One-way communication- Consumer doesn’t have a voice- No interaction with customer
- Two-way communication- Interact, engage and listen to customer- Consumer’s voice counts
“We have anoffer. Pleasemake apurchase”
“Let’s collaborate”
“I have a need”
Social Media MarketingTraditional/Offline Marketing
LinkedIn (Members)
Participate in discussions and Q&A
Publish events on LinkedIn
Add industry news feeds to the group
Integrate your SlideShare account with
- Facebook (Fans)- Integrate applications- Include RSS feeds into fan-page- Create custom tabs- Repost comments by other users.- Use Facebook ads to promote fan page.
Twitter (Followers)- Use twitter tools to identify key influencers- Get listed on twitter lists- Follow key influencers- Use hash tags to increase brand visibility
YouTube (Subscribers)- Upload quality videos at regular frequency- Create play-lists – specific to a product- Reciprocal subscription, subscribe to otherpeoples videos and get them to subscribeback
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