Creative Technology Week Creativity in Real-World Advertising: Blurred Lines Between Out-of-Home and Mobile
Marley Kaplan Head of Innovation Kinetic Worldwide @Marleylive
Paul Marcum President Truffle Pig @jpmarcum
1. Mobile, Social and OOH are not mutually exclusive. We need to work together to create richer brand experiences.
2. Evolution of technology is making traditional media more tech-enabled than ever before
3. Drive behavior In a way that seamlessly fits into our moving environments
4. When barriers are removed, the context changes
5. Reframe the conversation: awareness vs. engagement
People have to look up at some point.
