JJ PIKEMarketing Leader
Digital Room (Phils.), Inc.
@Jehrymine
“The Importance of Mastering the Fundamentals”
Why is Analytics Difficult?
• The numbers are overwhelming
• The graphs are confusing
• Goals are not clear
Data Analyst Reporter
• Insights• Action• Comparisons• Value• Direction
• Page Views• Top 10 Pages• Monthly Visitors• Time on Site• Cut and Paste
Which side are you on?
Consistency is Key
– Write down and review your URL nomenclature before implementing it.
– When using manual UTM tagging, take note that GA is case sensitive.
– Define your goals based on the 3Cs (Context, Contrast and Comparison)
Accurate Insights Need Accurate Data
Tidy Up! – Excluding Internal Traffic
Step 1 – Find your Public IP by doing a quick search on Google.
Step 2– In GA, go to ‘Admin’ and click ‘Filters’ under VIEW. Select ‘Exclude’, ‘Traffic from the IP addresses’ ‘that are equal to’ and type your IP – Hit Save.
http://bit.ly/1HdkGIo
Tidy Up! – Excluding Internal Traffic
• Go to Acquisition > All Traffic > Source/Medium
• Set Primary Dimension as ‘Source’
• Set for a longer date range
• Export Data and Open in Excel
STEP 1
In Excel, click Column A and Highlight for Duplicate Values – Then filter only duplicates
STEP 2
Tidy Up! – Lowercase Values
In Excel, click Column A and Highlight for Duplicate Values –Then filter only duplicates
Tidy Up! – Lowercase Values
STEP 3
Go back to GA Filters under VIEW,
– Create a Custom Filter
– Select ‘Lowercase’
– Type ‘Source’ under the Filter Field and Save.
Tidy Up! –Lowercase Values
STEP 4
A. If blog is a subdirectory- Create new Predefined Filter
- Select ‘that begins with’
- ‘traffic to subdirectories’
- ‘that are equal to’
- Enter your blog URI
- Hit Save
- Create new Custom Filter- Type in a Filter Name- Click ‘Include’- Select ‘Hostname’- Enter Filter Pattern
Note: To prevent your own subdomains from showing up as self-referrals, you need to add your subdomains to the referral exclusion list found under Property > Tracking Info > Referral Exclusion List
B. If blog is a subdomain
Note:Only exclude parameters thatdoes not influence thecontent shown to the user (ie.Page/Price/Image Sorting,Product ID)
Step 1: Go to Behavior > Site Content > All Pages. Type ‘ \? ’ in the Search box then sort by
Pageviews.
Now identify query parameters that you want to exclude
Step 2: Go to Admin > View > View Settings; Type the query parameters that you want to exclude followed by a comma ( , ) and a space.
GA Doesn’t Include Full Domains by Default
URL # of Pageviews
www.mywebsite.com/ 250
blog.mywebsite.com/ 150
shop.mywebsite.com/ 100
Ims.mywebsite.com/ 58
View Full URLsIn Admin
– View Filters
– Create Custom Filters
– Advanced
– Field A -> Extract A = Hostname | (.*)
– Field B -> Extract B = Request URI | (.*)
– Output To -> Constructor = Request URI | $A1$B1
– Field A Required = Yes
– Override Output Field = Yes
– HIT SAVE