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Page 1: Testimonials Plausibility. Research is probabilistic.

Testimonials

Plausibility

Page 2: Testimonials Plausibility. Research is probabilistic.

Research is probabilistic

Page 3: Testimonials Plausibility. Research is probabilistic.

Research reveals tendencies

Page 4: Testimonials Plausibility. Research is probabilistic.

Single cases can be found in support of any belief

Page 5: Testimonials Plausibility. Research is probabilistic.

Single cases can be found to refute any claim

Page 6: Testimonials Plausibility. Research is probabilistic.

How much data before the tendency is revealed?

Page 7: Testimonials Plausibility. Research is probabilistic.

How much data before the tendency is revealed?

Page 8: Testimonials Plausibility. Research is probabilistic.

Testimonials – even large numbers of people can be wrong

Page 9: Testimonials Plausibility. Research is probabilistic.

Homeopathy• History – from “humours” to “dynamic system”

• Today – 100K physicians, 500M patients

• Drugs – 3K drugs, including Rabies!

• Machines:

James Randi video - http://www.youtube.com/watch?v=BWE1tH93G9U

Page 10: Testimonials Plausibility. Research is probabilistic.

Self-Deception

• How can an honest person mistake worthless treatment for one that works?

• We are going to talk about 10 Competing Explanations

Page 11: Testimonials Plausibility. Research is probabilistic.

10 Competing Explanations

• The Placebo Effect ► The simple expectation of recovery sometimes

has a positive effect

Page 12: Testimonials Plausibility. Research is probabilistic.

10 Competing Explanations

• Spontaneous Remission ► Sometimes diseases disappear without any

treatment

Page 13: Testimonials Plausibility. Research is probabilistic.

10 Competing Explanations

• The Disease Ran its Natural Course ► If a disease is not chronic or fatal, it may be self-

limiting

Page 14: Testimonials Plausibility. Research is probabilistic.

10 Competing Explanations

• The Cyclical Nature of Many Diseases ► Even chronic conditions go through phases

Page 15: Testimonials Plausibility. Research is probabilistic.

10 Competing Explanations

• Misdiagnosis ► There may be no disease in first place

Page 16: Testimonials Plausibility. Research is probabilistic.

10 Competing Explanations

• The “Worried Well” ► Some people with no disease nonetheless seek

health care

Page 17: Testimonials Plausibility. Research is probabilistic.

10 Competing Explanations

• Symptomatic Relief ► Alleviation of symptoms does not necessarily

mean the disease has been cured

Page 18: Testimonials Plausibility. Research is probabilistic.

10 Competing Explanations

• Hedged Bets ► People sometimes simultaneously receive

evidenced-based health care

Page 19: Testimonials Plausibility. Research is probabilistic.

10 Competing Explanations

• Derivative Benefits ► Purely psychological benefits can lead to people

taking better care of themselves

Page 20: Testimonials Plausibility. Research is probabilistic.

10 Competing Explanations

• Psychological Distortions of Reality ► Cognitive dissonance can distort perceptions of

the effectiveness of treatment

Page 21: Testimonials Plausibility. Research is probabilistic.

Cognitive Dissonance

• Cognitive dissonance is a psychological term which describes the uncomfortable tension that comes from holding two conflicting thoughts at the same time.

• To reduce the dissonance, people modify one of the two thoughts, or invent new thoughts

Page 22: Testimonials Plausibility. Research is probabilistic.
Page 23: Testimonials Plausibility. Research is probabilistic.

UFOs

• Some respectable people believe in UFOs

http://www.youtube.com/watch?v=bQgfaLFTl4U • Its world-wide

http://www.youtube.com/watch?v=DbSSTqlanS8

• Some sightings defy explanation http://www.crowdedskies.com/ufo_videos.htm

• Some sightings appear like hoaxes

http://www.youtube.com/watch?v=T67TkiyEOXg • Some sightings are pretty cool! http://video.google.com/videoplay?docid=7027173637881161714

Page 24: Testimonials Plausibility. Research is probabilistic.

Alien Abductions

• Alternative explanations • Contamination Effect• Sleep paralysis

• NOVA “Kidnapped by UFOs?”

http://www.pbs.org/wgbh/nova/aliens/


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