Ten
pricing lessons from cartoons
Number 10
Its easier to go down than up
Number 9
The Winners Curse
Number 8
You Get What You Pay For
Number 7
Price increases make customers angry
Number 6
Be careful with all those extras
Number 5
Customers do talk
Number 4
Beware of Alternatives
Number 3
Expect the Ridiculous
Number 2
Be Consistent
Number 1
Could You Afford What You Charge?
Jon Manning Managing Director
PO Box 533, Ascot Vale, Vic 3032 Australia
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