ten common pricing traps
Ten Common Pricing Traps
Dec 05, 2014
This is Episode Ten in a series of "Ten Things" presentations, in which Jon Manning, the Founder & Principal Consultant at Sans-Prix.com and the Founder & Managing Director of PricingProphets.com, take a look at ten reasons why pricing is getting very scary.
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Transcript
ten common
pricing traps
Slide 2
Number 10
Leaving Pricing too late in the marketing process
Slide 3
Number 9
Top-down pricing to fix the P&L
Number 8
Using the same averages across all products
Number 7
Cost-plus Pricing
Number 6
Too narrow a competitive perspective
Number 5
To the general level of the competition
Number 4
Using the wrong research tools
Number 3
Mechanical
Number 2
Scenario Modeling
Number 1
Its unfair on customers
Jon Manning Managing Director
PO Box 533, Ascot Vale, Vic 3032 Australia
Contact Information
http://twitter.com/PricingProphets
http://www.youtube.com/user/PricingProphets
http://www.linkedin.com/company/pricing-prophets
+61 (0) 405 629-141
pricingprophets
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