teenagers + the small screenwww.theyouthcartel.com - @youthcartel
adam mclane
Competing Narratives
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Utopian Dystopian
adam mclane
Should you friend the preacher? Male (age 18): “Yeah, I go to church and all, so I don't want to post certain things because I don't want the preacher looking at my Facebook. Because I go to church with her. So then if she sees me, yeah, baby, and yeah. I feel like it does affect the way you use social [media]. You have that respect for something or for a group that you're into or anything, like… yourself, because maybe that's who you are, but at the same time, you love that group and you never want to disrespect them. So at that point, I feel like it does affect you. Sometimes affecting you doesn't always mean negatively. It can sometime[s] be positively, you know?”
www.theyouthcartel.com - @youthcartel
www.theyouthcartel.com - @youthcartel
Teen’s Internet Use is becoming increasingly mobile• 95% of teens use the internet. • About three in four (74%) teens ages 12-17 are “mobile internet users” who say they access the internet on cell phones, tablets, and other mobile devices at least occasionally.
• 37% of all U.S. teens own smartphones, up from just 23% in 2011. • One in four teens are “cell-mostly” internet users. Among teen smartphone owners, half are cell-mostly.
• 58% of all teens have downloaded apps to their cell phone or tablet computer.
source: Pew Internet
Part 1 Facts & Trends
3 Behavioral Trends1. Teenagers go where their parents aren’t 2. Teenagers hide in plain sight 3. Perceived anonymity is enough
What they share is changing…
source: Pew Internet
‣ 61% of teens aged 13-18 use Tumblr"
‣ 55% use Facebook"
‣ 21% use Instagram"
‣17% use Twitter"
‣ 13% use Snapchat
Fast facts
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Fracturing
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Different Social Media Are Used for Different Purposes "
Female (age 16): “I am basically dividing things up. Instagram is mostly for pictures. Twitter is mostly for just saying what you are thinking. Facebook is both of them combined so you have to give a little bit of each. But yes, so Instagram, I posted more pictures on Instagram than on Facebook. Twitter is more natural.”
www.theyouthcartel.com - @youthcartel
‣ 1.19 billion monthly users"
‣ 727 million active users daily"
‣ 874 million users access via a
mobile app"
‣ 40% of all U.S. activity via a mobile
app"
‣80% of daily active users outside of
U.S. or Canada
facebook factsNovember 2013
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What are they doing on Facebook?
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‣ 3,339 average text/mo by teenagers"
‣ 709 average text/mo by 35-44 year olds"
‣ 78% of teenagers have a mobile phone"
‣ 47% have a smartphone"
‣ 74% of teenagers with a phone access the
internet with it regularly
texting facts
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Who sends texts?Average Number of Texts Sent & Received Per Day by Gender
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‣ 400 million active users (grew by 100
million in Q4 2013)"
‣ 32 billion messages sent/received per day"
‣ 500 million images sent per day
Whatsapp facts
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Snapchat facts
‣ 400 million snaps sent per day."
‣ User base is 70% female"
‣ 30% of all snaps are sent to groups"
‣ 80% of users are in the U.S."
‣ 50% of 18-30 year olds have received
nude images."
‣ Originally released as Picaboo Messenger,
marketed as a safe way to sext.www.theyouthcartel.com - @youthcartel
‣ 130+ million users"
‣ 16 billion images shared"
‣ 8500 likes per second"
‣ 40 million new images uploaded every day"
‣ Overall, Instagram use is down
dramatically from its high in 2012.
Instagram facts
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‣ 50 million active users (adding 200,000
new users per day) "
‣ Playing from behind, but trying to take on
Whatsapp."
‣ Eye on more than just messaging
though…
Kik facts
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Kik facts
www.theyouthcartel.com - @youthcartel
Part 2 Helping Teenagers Understand Social Media
Teens are turning to friends and adults for help…70% of teen internet users have asked for or sought out advice on managing their privacy online. •42% have asked a friend or peer for advice on managing their privacy online •41% have asked a parent •37% have asked a sibling or cousin •13% have gone to a website for advice •9% have asked a teacher •3% have gone to some other person or resource
source: Pew Internet
COPPAProtects kids under13 "coppa.org is your friend
The Principles of Social Media Are Still True…1. This isn’t new… 2. There’s no such thing as internet privacy or anonymity 3. Personalities flip flop online 4. Where leads to what. 5. You are the product 6. You need to talk about this stuff…
Help them see it’s all interrelated1. Yes, they are talking to their friends. 2. Yes, their parents might see it. 3. Yes, their family might see it. 4. Yes, their school might see it. 5. Yes, future colleges might see it. 6. Yes, future employers might see it. 7. Yes… it’s all interrelated and messy just like real life.
Part 3 Developmental Considerations
Teenagers are processing the complexities… Female (age 16): “Well, because Facebook, everyone sees what I'm doing. But Snapchat is just to one person, unless they're a jerk and they screenshot it and post it on Facebook. But mostly it's just the person that you're sending it to, so it's like a conversation.”
• Her brain is starting to process abstract thinking. • She is trying to figure out "Who am I?” • She wants to know if she is perceived as normal? Is my body normal? What do other people think of
me? • She wants to try on different “clothes.” (Where do I fit in? What kind of person am I? What’s it like to
be the mean girl?) • Hormones are making her respond to things in new ways and feel things she’s never felt before. • She is becoming more aware of herself as a sexual being. (Miley Cyrus Wrecking Ball) • She is more aware of her cognitive abilities. “I can think as fast as an adult. I can process and learn
faster than my parents. I can even do things as well or better than adults.” (Teenager Olympians, Lorde, etc)
• She has tons of capabilities in adult-like ways but lacks the experience & wisdom to put things together. (Bad poetry, emotional rants)
What else is going on in their lives…
‣ Socialization & communication with peers, adults,
family, etc."
‣ Enhanced learning opportunities"
‣ Access to health information they won’t get anywhere
else.
Social media’s positive impact
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‣ Risk of cyberbullying and online harassment"
‣ “Facebook depression”"
‣ Lack of sleep
Social media’s negative impact
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What do I do?Learn Together Be Open About Your Usage Friend them but give them space Help Families Form boundaries for
everyone
Q&A