Small screen, big picture how to ‘go mobile’ successfully
Small screen, big picture - how to 'go mobile' successfully
Jan 27, 2015
Presentation at Let's Talk About Txt, May 2013. Looking at why the traditional '5 year plan' approach to institutional strategy is not appropriate for mobile - need to be iterative and respond to feedback!
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Small screen, big picture
how to ‘go mobile’ successfully
Julie Usher
Solutions Engineer, Blackboard Mobile
8 years working with technology for learning - staff training- content production- student support
iNorthampton mobile project leader
Poll Question:What is your “Mobile Status”?
- have a clear strategy and a good mobile presence
- have a strategy but not much mobile yet
- have some mobile things but no clear strategy
- just getting started
new university students own a smartphone
(at least) own a tablet
increase since 2010
8/10
1/5
122% http://www.ucasmedia.com/services/education/data-insight/the-track-survey
Passive
ACTIVE
Immediate
Connected
Personalized
The who
The what
?
(Source: Harper College)http://www.educause.edu/ero/article/mobile-it%E2%80%99s-time-get-serious
The how
http://mashable.com/2012/03/14/slow-website-stats-infographic
Your University
Mob
ile
Increasing mobile demand
Emerging platforms
OS updates
New capabilities
It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change...
Research
Plan
Build
TestRelease
Evaluate
Mobile Won’t Wait
“Be intentional, but flexible...”
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