TAKING AN ACTIVE ROLE TAKING AN ACTIVE ROLE TO EDUCATE LIQUOR TO EDUCATE LIQUOR
LICENSEESLICENSEES
HISTORY• Michigan Licensed Beverage Association® (MLBA®) has 2500
members statewide
• Founded in 1930s
• Members own all sizes and types of establishments in the liquor business
• Three companies have evolved from the original: A for-profit mutual insurance company, the not-for-profit membership association and the non-profit National Hospitality Institute® which administers the educational programs
EDUCATION
• Expanded educational programs to cover variety of stakeholders
• Hired a law enforcement officer and a retired enforcement supervisor from Michigan Liquor Control Commission as consultants
• Motto: Do it right the first time
NATIONAL HOSPITALITY INSTITUTE®
• In 1983 the Association created the Techniques of Alcohol Management® (TAM®) program for Michigan
• The program has expanded nationwide
• This is a 3 hour server training program that emphasizes the goals of TAM®
TECHNIQUES OF ALCOHOL MANAGEMENT®
GOALS OF TAM®
• Instill an attitude of professionalism and ethical conduct in staff who sell beverage alcohol.
• Effectively identify and respond to false identification and underage purchasing and possession.
• Effectively identify and respond to intoxicated customers.
• Identify methods to maintain safety, control of the establishment, positive image and good customer relations while responding to incidents.
• Understanding of federal, state and local laws relating to beverage alcohol sales.
TAM® PHILOSOPHY
• Classroom training is critical – Interaction– Interpersonal Skills– Benefit from other’s experiences
• On-line and self-taught computer classes– Don’t provide skills for inexperienced servers– May be effective for renewal or refresher
course
TAM® INSTRUCTORS
• Must have law enforcement or hospitality industry experience
• All trained by a TAM® Master Trainer
• Are evaluated on a regular basis
• Are updated on law changes and learning techniques regularly
TAM® STUDENTS
• Employees and owners of liquor licensed establishments
• Must take and pass a test to become certified
• Certification is good for three years
TAM® CURRICULUM
TAM® Pre-Test
• Alcohol is a depressant. True or False?
• In Michigan, it is illegal to consume alcohol while working in a bar. True or False?
• An average mixed drink contains nearly twice as much alcohol as a 12 oz beer. True or False?
LAWS & ETHICS
• All people who sell alcohol need to be aware of the laws concerning alcohol– Federal– State– Local
• Server’s responsibility– Not to sell alcohol to underage or intoxicated
persons (Dram Shop Liability)– Public safety
CLINICAL EFFECTS OF ALCOHOL
• Servers should know how & why alcohol affects people– Absorption, distribution, BAC
• Recognize signs in customers– Lowered inhibitions– Take action before person is intoxicated
• Better consumers– Servers know how alcohol affects to them– Can recognize the signs in themselves
TAM® TECHNIQUES
• Tools for the server and seller– How to recognizing signs of intoxication– Ways of refusing service
• Underage purchasers• Intoxicated patrons
– Keeping a daily log
• Servers that are trained develop skills that are used consistently
PREVENTING UNDERAGE PURCHASE & CONSUMPTION
• Making a diligent inquiry– ID checking techniques– Recognizing false identification– Types of false identification
• Informed servers are able to make good decisions
CONFLICT RESOLUTION
• Trained people can handle most situations
• Risks to the customers and the business are minimized
• People feel safe in an environment with no disturbances
• Successful businesses make successful communities
OTHER TRAINING AVAILABLE
MICHIGAN LIQUOR LAW ENFORCEMENT TRAINING
SEMINAR™
TRAINING PROGRAM FOR POLICE OFFICERS
• Developed in 2005 and MCOLES-Certified
• 8-hour class designed to educate enforcement officers
• Fee is $150 which is eligible for grant funds
• Valuable Resources
CURRICULUM
• License Types and the Licensing Process
• Liquor Law and Administrative Rules
• Violations & Decoy Operations
• Hearings, Objections to Renewal & Revocations
• Working with Licensees
• Working with MLCC– Using MLCC website
• Developed in 1999 as the New Licensee Program to address the following:– MLCC and Health rules & regulations– Violation and hearing process– Developing internal operating procedures– Building working relationship between law enforcement and
licensees
• Updated in 2004-2005 with broader appeal to all licensees
• It is a voluntary 8-hour program offered several times a year
MICHIGAN LIQUOR LICENSEE TRAINING SEMINAR™
SUCCESSFUL BAR MANAGEMENT™
• Managing Bartenders & Wait staff– Key skills to teach bar personnel
• Bartender Theft– Course describes exactly how bartenders steal – Learn what to do about it
• Beverage Control – Keeping up with the inventory – Tips on how to organize inventory
CONTACTSNational Hospitality Institute
800-292-2896
517-374-9611Sign up for or schedule a class
Become a TAM® instructor
Tracy Lee Hulin ext 3032
Ronalee Polad ext 3019
