TAKING AN ACTIVE ROLE TO EDUCATE LIQUOR LICENSEES.

TAKING AN ACTIVE ROLE TAKING AN ACTIVE ROLE TO EDUCATE LIQUOR TO EDUCATE LIQUOR

LICENSEESLICENSEES

HISTORY• Michigan Licensed Beverage Association® (MLBA®) has 2500

members statewide

• Founded in 1930s

• Members own all sizes and types of establishments in the liquor business

• Three companies have evolved from the original: A for-profit mutual insurance company, the not-for-profit membership association and the non-profit National Hospitality Institute® which administers the educational programs

EDUCATION

• Expanded educational programs to cover variety of stakeholders

• Hired a law enforcement officer and a retired enforcement supervisor from Michigan Liquor Control Commission as consultants

• Motto: Do it right the first time

NATIONAL HOSPITALITY INSTITUTE®

• In 1983 the Association created the Techniques of Alcohol Management® (TAM®) program for Michigan

• The program has expanded nationwide

• This is a 3 hour server training program that emphasizes the goals of TAM®

TECHNIQUES OF ALCOHOL MANAGEMENT®

GOALS OF TAM®

• Instill an attitude of professionalism and ethical conduct in staff who sell beverage alcohol.

• Effectively identify and respond to false identification and underage purchasing and possession.

• Effectively identify and respond to intoxicated customers.

• Identify methods to maintain safety, control of the establishment, positive image and good customer relations while responding to incidents.

• Understanding of federal, state and local laws relating to beverage alcohol sales.

TAM® PHILOSOPHY

• Classroom training is critical – Interaction– Interpersonal Skills– Benefit from other’s experiences

• On-line and self-taught computer classes– Don’t provide skills for inexperienced servers– May be effective for renewal or refresher

course

TAM® INSTRUCTORS

• Must have law enforcement or hospitality industry experience

• All trained by a TAM® Master Trainer

• Are evaluated on a regular basis

• Are updated on law changes and learning techniques regularly

TAM® STUDENTS

• Employees and owners of liquor licensed establishments

• Must take and pass a test to become certified

• Certification is good for three years

TAM® CURRICULUM

TAM® Pre-Test

• Alcohol is a depressant. True or False?

• In Michigan, it is illegal to consume alcohol while working in a bar. True or False?

• An average mixed drink contains nearly twice as much alcohol as a 12 oz beer. True or False?

LAWS & ETHICS

• All people who sell alcohol need to be aware of the laws concerning alcohol– Federal– State– Local

• Server’s responsibility– Not to sell alcohol to underage or intoxicated

persons (Dram Shop Liability)– Public safety

CLINICAL EFFECTS OF ALCOHOL

• Servers should know how & why alcohol affects people– Absorption, distribution, BAC

• Recognize signs in customers– Lowered inhibitions– Take action before person is intoxicated

• Better consumers– Servers know how alcohol affects to them– Can recognize the signs in themselves

TAM® TECHNIQUES

• Tools for the server and seller– How to recognizing signs of intoxication– Ways of refusing service

• Underage purchasers• Intoxicated patrons

– Keeping a daily log

• Servers that are trained develop skills that are used consistently

PREVENTING UNDERAGE PURCHASE & CONSUMPTION

• Making a diligent inquiry– ID checking techniques– Recognizing false identification– Types of false identification

• Informed servers are able to make good decisions

CONFLICT RESOLUTION

• Trained people can handle most situations

• Risks to the customers and the business are minimized

• People feel safe in an environment with no disturbances

• Successful businesses make successful communities

OTHER TRAINING AVAILABLE

MICHIGAN LIQUOR LAW ENFORCEMENT TRAINING

SEMINAR™

TRAINING PROGRAM FOR POLICE OFFICERS

• Developed in 2005 and MCOLES-Certified

• 8-hour class designed to educate enforcement officers

• Fee is $150 which is eligible for grant funds

• Valuable Resources

CURRICULUM

• License Types and the Licensing Process

• Liquor Law and Administrative Rules

• Violations & Decoy Operations

• Hearings, Objections to Renewal & Revocations

• Working with Licensees

• Working with MLCC– Using MLCC website

• Developed in 1999 as the New Licensee Program to address the following:– MLCC and Health rules & regulations– Violation and hearing process– Developing internal operating procedures– Building working relationship between law enforcement and

licensees

• Updated in 2004-2005 with broader appeal to all licensees

• It is a voluntary 8-hour program offered several times a year

MICHIGAN LIQUOR LICENSEE TRAINING SEMINAR™

SUCCESSFUL BAR MANAGEMENT™

• Managing Bartenders & Wait staff– Key skills to teach bar personnel

• Bartender Theft– Course describes exactly how bartenders steal – Learn what to do about it

• Beverage Control – Keeping up with the inventory – Tips on how to organize inventory

CONTACTSNational Hospitality Institute

800-292-2896

517-374-9611Sign up for or schedule a class

Become a TAM® instructor

Tracy Lee Hulin ext 3032

Ronalee Polad ext 3019