packaging /sweeteeth
briefSweeteeth specializes in creating artisan chocolates using traditional handcrafted techniques. Our operation in Charleston, South Carolina is devoted to the production of finely crafted chocolates and choco-late bars, with an emphasis on high-quality chocolate couverture and innovative flavor pairings.
to create a package that compliments the uniqueness of the chocolataire and the product.
what do I want to achieve?
the goal of this project is to bring the man who’s behind the loved crafty work closer to the customer.
chocolatier customer?
to use the letter as a communication tool that connects the chocolataire with the customers using the metaphor - personal letter.
Letterschocolataire customer{ }
moodboard
to recreate the an envelop using abstract shapes that also shaped like colorful teeth.
draft
The pattern of shapes are used to represent the chemistry between each ingredient and the playfulness of the brand
draft
to emphasize the chocolataire ‘s presence throughout the experience, personal notes from his recipe is included on the package and underneath the chocolate.
experience
font choices lady rene
dielinecinnamon and apple
I ��j�� wat���n� ��� ����is��� �e����� ����� �n� ���n�m�� �n� �e� ��� �hoc�la�� ���e��� ��r�e� it��l� �� t��.
E�i� “J��n��” B���e�
�n��e���nt�:D��� M��� Choc�la��, D��e� A���e�, C�n��e� Pec�n�, C��n�m��
E�i� “J��n��” B���e�
E�i� “J��n��” B���e�I h��� y�� ��j��e� i�!lady rene
dieline
peanut butter and chipotle ginger and popping sugar
G�n��� ha� � ��e�i�� ��i���es� �ha� p�p��n� �ug�� c�������nt�.
E�i� “J��n��” B���e�
�n��e���nt�:70% D��� Choc�la��, C�n��e� G�n���, P�p��n� Sug��
E�i� “J��n��” B���e� E�i� “J��n��” B���e�
I h��� y�� ��j��e� i�! E�i� “J��n��” B���e�
E�i� “J��n��” B���e�I h��� y�� ��j��e� i�!
T�� �m����es� � �e��u� ����� i� ��� ��r�ec� ba�� f�� ���e� �n� ��i�� ������� �����r�
E�i� “J��n��” B���e�
�n��e���nt�:62% D��� Choc�la��, Na��r�� Pe��u� B����, M��� Choc�la�� (coco� �i�u��, ���e� ���� s��id�, v����l�, �ug��), Coco� B����, C������ P����r�, P���
give it to a special friend
Thank you!