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packaging /sweeteeth
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sweeteeth package presentation

Feb 18, 2016

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Karen Poon

presentation on sweeteeth chocolate packaging
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Page 1: sweeteeth package presentation

packaging /sweeteeth

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briefSweeteeth specializes in creating artisan chocolates using traditional handcrafted techniques. Our operation in Charleston, South Carolina is devoted to the production of finely crafted chocolates and choco-late bars, with an emphasis on high-quality chocolate couverture and innovative flavor pairings.

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to create a package that compliments the uniqueness of the chocolataire and the product.

what do I want to achieve?

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the goal of this project is to bring the man who’s behind the loved crafty work closer to the customer.

chocolatier customer?

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to use the letter as a communication tool that connects the chocolataire with the customers using the metaphor - personal letter.

Letterschocolataire customer{ }

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moodboard

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to recreate the an envelop using abstract shapes that also shaped like colorful teeth.

draft

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The pattern of shapes are used to represent the chemistry between each ingredient and the playfulness of the brand

draft

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to emphasize the chocolataire ‘s presence throughout the experience, personal notes from his recipe is included on the package and underneath the chocolate.

experience

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font choices lady rene

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dielinecinnamon and apple

I ��j�� wat���n� ��� ����is��� �e����� ����� �n� ���n�m�� �n� �e� ��� �hoc�la�� ���e��� ��r�e� it��l� �� t��.

E�i� “J��n��” B���e�

�n��e���nt�:D��� M��� Choc�la��, D��e� A���e�, C�n��e� Pec�n�, C��n�m��

E�i� “J��n��” B���e�

E�i� “J��n��” B���e�I h��� y�� ��j��e� i�!lady rene

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dieline

peanut butter and chipotle ginger and popping sugar

G�n��� ha� � ��e�i�� ��i���es� �ha� p�p��n� �ug�� c�������nt�.

E�i� “J��n��” B���e�

�n��e���nt�:70% D��� Choc�la��, C�n��e� G�n���, P�p��n� Sug��

E�i� “J��n��” B���e� E�i� “J��n��” B���e�

I h��� y�� ��j��e� i�! E�i� “J��n��” B���e�

E�i� “J��n��” B���e�I h��� y�� ��j��e� i�!

T�� �m����es� � �e��u� ����� i� ��� ��r�ec� ba�� f�� ���e� �n� ��i�� ������� �����r�

E�i� “J��n��” B���e�

�n��e���nt�:62% D��� Choc�la��, Na��r�� Pe��u� B����, M��� Choc�la�� (coco� �i�u��, ���e� ���� s��id�, v����l�, �ug��), Coco� B����, C������ P����r�, P���

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give it to a special friend

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Thank you!