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Page 1: Super Show - Key Performance Indicators in iGaming

May 2010

Key Performance Indicators

iGAMING SUPER SHOW – PRAGUE

Ivor Jones

[email protected]

+44 (0) 20 7620 1326

Analyst:

Numis Securities Ltd10 Paternoster SquareLondon EC4M 7LT

Page 2: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

2

Google

Ladbrokes

William Hill

Paddy PowerPartyGaming

BWIN

IG Group 888

Unibet

Sportingbet

NetflixASOS

Drugstore

Yoox

RightmoveVistaprint

Priceline

0x

2x

4x

6x

8x

10x

12x

14x

16x

18x

20x

(5)% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

EBITDA CAGR (2009-2011)

EV

/EV

ITD

A (

De

c 2

01

0)

Rating vs. growth

Market and FX data as at 21 April 2010Forecast data sourced from Capital IQ consensus estimates

Multiples calendarised to December year end

Page 3: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

3

Forecast period

2010 2011 2012

Illustrative profit profile

Growth period Investment period

Multiple compression

Valuation

Paying for growth

Page 4: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

--

$2,000m

$4,000m

$6,000m

$8,000m

$10,000m

$12,000m

$14,000m

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

North America net sales International net sales

North America sales growth International sales growth

4

Amazon: Domestic vs. International sales and growth

Source: Datastream, Annual Reports

Amazon Share Price

Share price anticipates pay back on investment

Page 5: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

($300m)

($100m)

$100m

$300m

$500m

$700m

$900m

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

(70%)

(60%)

(50%)

(40%)

(30%)

(20%)

(10%)

--

10%

20%

North America operating income International operating income

North America margin International margin

5

Amazon: Domestic vs. International EBIT and margin

Source: Datastream, Annual Reports

Amazon Share Price

Still immature after all these years

Page 6: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

6

Domestic Sales International Sales

Share price anticipates pay back on investment

ASOS: Domestic vs. International sales

Source: Datastream, Annual Reports

ASOS Share Price

--

£20m

£40m

£60m

£80m

£100m

£120m

£140m

2003 2004 2005 2006 2007 2008 2009

Sal

es

Page 7: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

7

EBITDA

0

10

20

30

40

50

60

70

80

1H06 2H06 1H07 2H07 1H08 2H08 1H09 2H09 1H10

US

$m

PRTY EBITDA 888 EBITDA

Page 8: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

8

PartyGaming - Yield Per Unique Active (US$)

0

50

100

150

200

250

300

350

400

1Q2005 3Q2005 1Q2006 3Q2006 1Q2007 3Q2007 1Q2008 3Q2008 1Q2009 3Q2009 1Q2010

US

$

PRTY Poker Yield per Unique Active Player ($) PRTY Casino Yield per Unique Active Player ($)

PRTY Bingo Yield per Active Player Day ($) PRTY Sports Yield per Active Player Day ($)

Page 9: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

9

PartyGaming - active player days

0

1

2

3

4

5

6

7

8

9

10

1Q2005 3Q2005 1Q2006 3Q2006 1Q2007 3Q2007 1Q2008 3Q2008 1Q2009 3Q2009 1Q2010

m

PRTY Poker Active Player Days (m) PRTY Casino Active Player Days (000)

PRTY Bingo Active Player Days (000) PRTY Sports Active Player Days (000)

Page 10: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

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PartyGaming - Net Daily Revenue

0

200

400

600

800

1000

1200

1400

1600

1Q2005 3Q2005 1Q2006 3Q2006 1Q2007 3Q2007 1Q2008 3Q2008 1Q2009 3Q2009 1Q2010

PRTY Poker Average Net Daily Revenue ($000) PRTY Casino Average Net Daily Revenue ($000)

PRTY Bingo Average Net Daily Revenue ($000) PRTY Sports Average Net Daily Revenue ($000)

Page 11: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

11

PartyGaming - Rolling 12m Revenue

0

100

200

300

400

500

600

4Q2005 2Q2006 4Q2006 2Q2007 4Q2007 2Q2008 4Q2008 2Q2009 4Q2009

US

$m

EMEA Americas AsiaPac

Page 12: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

12

Pressure From Currency

Source: Thomson Reuters Datastream

2006 2007 2008 2009 20101.0

1.2

1.4

1.6

1.8

2.0

2.2

1.0

1.2

1.4

1.6

1.8

2.0

2.2

US $ TO EURO (BD) US $ TO UK £ (BBI)

Page 13: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

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Share price

Source: Thomson Reuters Datastream

2007 2008 2009 20100

100

200

300

400

500

600

0

100

200

300

400

500

600

PARTYGAMING 888 HOLDINGS

Page 14: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

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Playtech - Share of Geographical Diversity

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1Q2007 2Q2007 3Q2007 4Q2007 1Q2008 2Q2008 3Q2008 4Q2008 1Q2009 2Q2009 3Q2009 4Q2009 1Q2010

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1Q2007 2Q2007 3Q2007 4Q2007 1Q2008 2Q2008 3Q2008 4Q2008 1Q2009 2Q2009 3Q2009 4Q2009 1Q2010

Europe Asia Pc ROW

Page 15: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

15

Poker KPIs

Attrition of real money sign-ups

Page 16: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

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Development Of Gross Gaming Revenues

Page 17: Super Show - Key Performance Indicators in iGaming

www.numiscorp.comRegistered No 2285918. Authorised and Regulated by The Financial Services Authority. A Member of the London Stock Exchange.

Conclusion

Delivering growth

Delivering on reinvestment

Detail on product markets

Detail on geographic markets

Detail on sustainability

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