SEO in the iGaming industry
Jan 26, 2015
SEOin the iGaming industry
WTF am I?
• SEO (and more) since 2004. • In the iGaming industry since february 2010.• Working in-house for online casinos.• I'm not an affiliate
• www.stefanogorgoni.it• twitter.com/must
Gambling? iGaming :)
You call it Gambling. We call it iGaming. I guess it makes us feeling better.
IGaming includes: • casino games (roulette, blackjack, slots, etc.)• poker• sportsbook• bingo
iGaming: how much is it worth?
iGaming industry is quite competitive... $150 billion dollars is set to be the annual revenue for the gambling industry by 2012, according to a market review by PricewaterhouseCoopers.
Know the industry
• A lot of targeted traffic comes from affiliate websites.
• A single player can spend a lot of money.
Reputation
VERY GOOD!
= =
Black hat
The biggest myth about SEO in the iGaming is:
IT'S ALL ABOUT BLACK HAT!
Too competitive for white hat SEO?
Issues
• Time • Keyword research• Link building• New markets
Mr. Wolf
also known as
SEO
Time
• Email marketing: send emails and count the cash• Affiliate marketing: pay only after earning• SEO:
Keyword research
Google AdWords restricts the promotion of online gambling and gambling-related products.http://support.google.com/adwordspolicy/bin/static.py?hl=en&topic=1310883&guide=1308252&page=guide.cs&answer=176014
Link building
Check your competitors...
Use the affiliates
• 301 on affiliate links• rel canonical
Link baiting?
Yeah, right...
Build a network
Buy links
And everything else...
...coming from competitor analisys.
• http://www.majesticseo.com/• http://www.link-assistant.com/seo-spyglass/
Little problem
Dura lex sed lex
Good market - Bad market
New market, new language
Results?
A 95% white hat strategy definitely works!
So...
• iGaming is not spam• Black hat SEO is not required/recommended• White hat works!
More about me
• http://www.stefanogorgoni.it/
• http://www.stefanogorgoni.com/
• http://twitter.com/must
• http://twitter.com/akamust
• http://www.linkedin.com/in/stefanogorgoni