The Ultimate Preachers of Your Product
C re a ti v e D e p a r t m e
n t
A r ti s tG ro u p L e a d e r
ARSLAN AHMED
BILAWAL ZAFAR
ADNAN ARSHAD
UZAIR AHMED
SHEIKH NAEEM
HASSAN RIAZLUQMAN RIAZ
WAQAS IFTIKHAR
ContentsProduct1
Slogan2
3
Competitors4
5 Campaign Objectives
Targeting & Positioning
6 Strengths
7 Execution
Big Idea
Introducing energy in chips
Product
• The Product that we are launching Is an Energy Chips with the name of:
Super Energy ChipsThe Logo is:
Packaging & Design
Slogan
THE NEW
BREED OF
ENERGY !
Targeting and Positioning
Targeting:• Youth• AthletesPositioning:• Energy Chips that boost you• Allowing one to do/prepare for extreme tasks
Competitor
• Lays• Super Crisp• Pringles• Mr. Chips
Campaign Objectives
• Changes in the current eating habits of the people. • About 40% of the Potato Chips Market share comprises of un-branded
chips this share can be gained through heavy marketing campaign. • Attraction of youngsters towards products identified with western
lifestyles and tastes and general trend towards more snacking. • A large number of people that are not brand loyal can be targeted through
heavy marketing campaign. • Export opportunity
Strengths
o Energy Chips
o Fresh Potatoes
o High Quality Product
o High Quality Product and low price
o Energy Chips
o Fresh Potatoes
o High Quality Product
o High Quality Product and low price
Execution
BROCHURES
Badge(s)
Standees
Print Ad
TVC
