NEWSPAPERS • MAGAZINES • WEBSITES • D IG ITAL • EVENTS331 West Main St., Frisco, Colorado 80443 | 970-668-3998 | wwww.SummitDaily.com
UPDATED JANUARY 2015
MEDIA KITPhoto Courtesy Bob Winsett,
Explore Summit Magazine 2012
331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM PAGE 2
The Summit Daily News is the number one news source for residents, second homeowners and visitors to Summit County, Colorado. Known as “Colorado’s Playground,” visitors flock to our community to ski and ride some of Colorado’s best-known ski destinations including Breckenridge, Keystone and Copper Mountain.
Our readers rely on the Summit Daily News seven days a week, 365 days a year. The publication is free and in high demand at over 500 locations including hotels, restaurants, ski and bike shops, art galleries, coffee shops and many other high-traffic spots.
THREE AMAZING FACTS!
1 The Summit Daily News Reaches 90% of the market over a 7 day period.
2 For every one paper we print, we average over four readers.
3 In 2013, Summitdaily.com received an average of 241,500 visits per month.
MARKET OVERVIEW
FREE SummitDaily.com
YOUR SUMMIT COUNTY, COLORADO NEWS SOURCE SINCE 1989
SUNDAYJANUARY 5, 2014
HIGH: 4°LOW: -8°
WEATHER PAGE 35
Peyton Manning is only
unanimous All-Pro choicePAGE 18
Wind, snowfall make for greater avy risk
With terrain near, above tree line especially dangerous, Colorado Avalanche
Information Center advises caution in backcountry PAGE 4
SUMMIT VIEWS
TOO CLOSE
FOR COMFORTJeffrey Bergeron says good
things require time and pa-
tience, but bad stuff seems to
happen in a heartbeat.
PAGE 13
SUMMIT PROFILES
SEW FINEHolly Robb, owner of Holly’s Pizzazz
Boutique in Breckenridge, is about
to tackle her biggest challenge
as a seamstress: outfitting the
Australian Olympic team.
PAGE 2
Local Summit skier Lane Cagle breaks in the new year by sampling some of the steeps and fresh powder on the Falcon run at Arapahoe Basin Ski Area on Wednesday, New
Year’s Day. High winds made the temperature feel like it had fallen below zero, and 4 inches of new snow were reported that morning, with more snow falling throughout the
day. The recent storms have caused the Colorado Avalanche Information Center to raise its avalanche danger level to ‘considerable’ — level three on its five-point scale.
DAVID GIDLEY / SPECIAL TO THE DAILY
SUMMIT ASSOCIATION OF REALTORS
Helping buyers become locals
Photo Courtesy Tripp Fay
331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM PAGE 3
DEMOGRAPHICSOur team takes pride in meeting the needs of this diverse, highly active and educated community active and edu-cated community. This unique mix is made up of hard working families, retirees and visitors. We have taken great care to understand out readership and develop products and content strategies that meet their demands.
• 66% of homes in Summit County are second homes (with a cumulative value of $97.3 million.)
• 51% of second homeowners live in Colorado, with the majority enjoying a short commute from Denver and the Front Range.
• 60% of second homeowners have an annual income of $100,000 or more.
POPULATION
28,138 SUMMIT COUNTY
SOURCE: DemographicsNow
MEDIAN HOUSEHOLD INCOME
$63,755 SUMMIT COUNTY
SOURCE: DemographicsNow
HOUSEHOLDS
11,799 SUMMIT COUNTY
SOURCE: DemographicsNow
BUSINESS COMMUNITY
3,615 BUSINESSES ARE LOCATED IN THIS AREA SOURCE: Borrell Associates Photo Courtesy Karin Osterlohn-Mattern
331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM PAGE 4
OURAUDIENCEPrint
• Daily 28,500 readers (circulation 9,500)
• Our readers look for ads: - 74% of second homeowners - 63% of visitors - 54% of locals reported seeking out ads in the Summit Daily News.
POWERFUL REACHThe Summit Daily News enjoys a diverse audience of locals, second homeowners and visitors. Some of their interests overlap and some are unique to each demo-graphic. As a result, we have developed a product mix that specifically caters to each of these audiences both in content and distribution.
Photo Courtesy GoBreck.com
READER SURVEY, 2012
331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM PAGE 5
OURAUDIENCEDigital
Summitdaily.com is heavily accessed by:
• 76% of locals,
• 64% of second homeowners, and
• 67% of visitors
Monthly readership habits reflected in Summit Daily News
Reader Survey, 2012
DIGITAL SERVICESWe have expanded our marketing options so you can extend your digital reach. The Summit Daily News offers a selection of digital solutions to ensure you get your message to your customer, within your budget. Whether you want to reach the person looking for real estate in a resort town, the visitor hungrily searching for a goodrestaurant or the local resident who needs a new cell phone – we can connect you with them.
www.SummitDaily.com
Unique Visitors
Page Views
Visits
30-Day Traffic (12-month Average)
110,423
575,171
239,197
331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM PAGE 6
PRODUCTSNAPSHOTReach Summit’s best consumers with the Summit Daily News!
Publication Name: Explore
Summit Weekender
Publication Frequency:
Weekly
Quantity: 6,000
Distribution: 60 boxes and
over 100 lodging partners and
locations county-wide
Geographic Area:
Breckenridge 80424, Dillon
80435, Frisco 80443, Copper Mountain 80443,
Silverthorne 80498/80497
Summit Daily News 02/14/2014
All contents © Copyright 2014 Summit Daily News and summitdaily.com02/14/2014
February 17, 2014 8:54 pm / Powered by TECNAVIA
Copy Reduced to %d%% from original to fit letter page
BB RB RB E CE C K EK E N RN R I DI DD G EGG E .. C OOC P PPP E RRRR M OO U NNNNN T A I N . K E YY SY SY SY SY SSSSSY SSSSSY SYY SYYYY SY T OT OOOOOOOOOOOOOOO N EEN .. F RRRRF RRRRF R I SS C OC OC OC O ... S IS L V EEE RRE T HT OO RO RO R N EEEEE . D ID L LLL L OO NNNNN
FEB14-202014
W W W . E X P L O RO E SE U MU M M IM I T .. C OC O MM
SAVORRed beer to warm the heart of your Valentine
P8
SAVORLocal writer and culinary instructor publishes first baking cookbook
P6
SAVORAffordable date nights all through February at Savor the Slopes
P5 a�FEAST�for FOODIES
Culinary events arrive in
Summit County just in time for the
holiday of love P4
B R E C K E N R I D G E | C O P P E R M O U N T A I N | D I L L O N | F R I S C O | K E Y S T O N E | S I L V E R T H O R N E
SUMMIT COUNTY
2013
FEATURING
TOPO TRAIL MAPS
MOUNTAIN BIKE, ROAD AND
BACK COUNTRY TRAILS
30
ON PAPER. ONLINE. ON SUMMIT COUNTY
A LEISURELY CRUISE PAGE 12
WIN USA PRO CHALLENGE
VIP PASSES PAGE 64
+
1Summitdaily.com/realestate
REAL ESTATE & MOUNTAIN LIFESTYLES | FEbRUARY/MARch 2014
Visit summitdaily.com/realestate to read our tablet and desktop edition.
marketreport
DESIGN& STYLE
Home Front
SKI IN, SKI OUT
Publication Name:
Bike Guide
Publication Frequency:
Annually
Quantity: 45,000
Geographic Area:
Breckenridge 80424, Dillon
80435, Frisco 80443,
Copper Mountain 80443,
Silverthorne 80498/80497
Publication Name:
Summit County Home
Publication Frequency:
Monthly
Quantity: 10,000
Distribution: Rack top and
over 50 Home boxes
Geographic Area:
Breckenridge 80424, Dillon
80435, Frisco 80443, Copper Mountain 80443,
Silverthorne 80498/80497
Publication Name:
Summit Daily News
Publication Frequency:
Daily
Quantity: Average 9,500
Geographic Area:
Breckenridge 80424, Dillon
80435, Frisco 80443,
Copper Mountain 80443,
Silverthorne 80498/80497
Publication Name:
Explore Summit magazines
Publication Frequency: 3x,
seasonally: winter, spring,
and summer.
Quantity: 40,000 each
Geographic Area:
Breckenridge 80424, Dillon
80435, Frisco 80443,
Copper Mountain 80443, Silverthorne 80498/80497
breckenridge | copper mountain | frisco | silverthorne | dillon | keystone spring 2014
exploresummit.com
71 day
From first chair to après across
two counties
cannabis counsel
for the summit
Amy PurdyA PArAlymPiAn snowboArder's roAd to sochi
FREE SummitDaily.comYOUR SUMMIT COUNTY, COLORADO NEWS SOURCE SINCE 1989
SUNDAYJANUARY 5, 2014
HIGH: 4°LOW: -8°
WEATHER PAGE 35
Peyton Manning is only unanimous All-Pro choice
PAGE 18
Wind, snowfall make for greater avy riskWith terrain near, above tree line especially dangerous, Colorado Avalanche
Information Center advises caution in backcountry PAGE 4
SUMMIT VIEWS
TOO CLOSE FOR COMFORTJeffrey Bergeron says good things require time and pa-tience, but bad stuff seems to happen in a heartbeat.
PAGE 13
SUMMIT PROFILES
SEW FINEHolly Robb, owner of Holly’s Pizzazz Boutique in Breckenridge, is about to tackle her biggest challenge as a seamstress: outfitting the Australian Olympic team.
PAGE 2
Local Summit skier Lane Cagle breaks in the new year by sampling some of the steeps and fresh powder on the Falcon run at Arapahoe Basin Ski Area on Wednesday, New Year’s Day. High winds made the temperature feel like it had fallen below zero, and 4 inches of new snow were reported that morning, with more snow falling throughout the day. The recent storms have caused the Colorado Avalanche Information Center to raise its avalanche danger level to ‘considerable’ — level three on its five-point scale.
DAVID GIDLEY / SPECIAL TO THE DAILY
SUMMIT ASSOCIATION OF REALTORS
Helping buyers become locals
331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM PAGE 7
COVERAGE AREA
According to most recent census, Summit County his home to 30,000 permanent residents, but serves as a second home to a grown population of second homeowners. 66% of homes in Summit County are second homes with a cumulative value of $97.3 million.
CITY Z IP CODE SDN WEEKENDER HOME
BRECKENRIDGE 80424 YES YES YES
DILLON 80435 YES YES YES
FRISCO 80443 YES YES YES
COPPER MOUNTAIN 80443 YES YES YES
SILVERTHORNE 80498 YES YES YES
SILVERTHORNE 80497 YES YES YES
331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM PAGE 8
PUBL ISHER
Matt Sandberg [email protected]
MANAGING EDITOR
Ben Trollinger [email protected]
ADVERT IS ING D IRECTOR
Maggie Butler 970-668-4638
For advertising rates, please contact one of
our Account Managers
WHO WE ARE