Mustang Daily Media Kit 2011-2012

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Growing since 1916

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ReadeRshipDaily Circulation6,000 Daily Circulation

Daily Readers

Student Readership

ReadeRship

*College Newspaper Business & Advertising Managers

2010–2011 CNBaM* aCCoMplishMeNts

We are Cal Poly’s #1 news, sports and entertainment resource that serves students, faculty, staff, alumni, and the San Luis Obispo community. The Mustang Daily has a unique student audience that spends more than $172 million annually.

Meet MustaNg daily

15,000 95%

$32.4 $20.6$21.6 $20.0$18.9 $6.4$10.8 $2.0

Million on Automotive Services spent annually by Cal Poly students

Million on at Restaurants spent annually by Cal Poly students

Million on Retail spent annually by Cal Poly students

Million on Groceries spent annually by Cal Poly students

Million on School Supplies spent annually by Cal Poly students

Million on Entertainment spent annually by Cal Poly students

Million on Beauty Supplies spent annually by Cal Poly students

Million on Recreation spent annually by Cal Poly students

studeNt speNdiNg statistiCs

of students say they’ve been motivated to take action after seeing an ad in the Mustang Daily with each issue of the Mustang Daily

13 MiNutesCal Poly students spend more than

70

Best iN showBest Online Media Kit Advertising Sales Staff of the Year

College NewspapeR of the yeaR 2009, 2010 & 2011

2Nd plaCeCampaign for Takken’s ShoesTraining ProgramIncentive PlanMarketing & Promotions Plan

1st plaCePrint Rate Card/Media Kit

3Rd plaCePromotion Materials & Sales FlyersColor Ad for Crazy Jay’sOnline Promotional Ad

2 3

Founded in 1916, the Mustang Daily has consistently produced award-winning editorial and advertising content.

Our staff is dedicated to producing quality work that brings your business results.

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UNIVERSITY DR

VIA CARTA

N. POLYVIEW DR

S. POLYVIEW DR

S. PERIMETER RD

CAMPUS WAY

CUESTA AVE

COLLEGE AVE

DEXTER RD

N. PERIMETER RD

TRUCKEE RD

SAFETY WAY E.

KLAMATH RDVILLAGE DR

CERR

O VI

STA

CIRC

LE

POLY

CAN

YON

RD

VIA CARTA

PINN

ACLE

S RD

E. CREEK RD

HIGHLAND DR

GRAND AVE

TAHOE RD

DEER RD

PACHECO WAY

HATHWAY AVE

LONG

VIEW

LN

CRANDALL WAY

MOUNTAIN LANE

RaCk posteRs

Pricing includes printing and designing costs.

Each ad will measure 17" wide X 11" tall.

Rates include full color.

Rack locations with advertising space.

Make an impact by taking advantage of advertising your business on the high traffic news stands through-out campus.

Month

2–4 RAckS 5–12 RAckS

QuARtER

AnnuAl* *52 weeks, includes summer

$150 per rack $37.50/week

$100 per rack $25/week





nEW!

off-CaMpusFoothill Blvd/Santa Rosa

SLO Donut Company

High St.

Monterey St. X 2

Higuera St. X 2

Albertson Plaza

Mill St./Osos St.

Map keyAdvertising News Stand

Regular News Stand

Mustang Daily Office Building 26, Rm. 226

4 5

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Rates

1 Co

luM

N: 1

.69"

2

Colu

MNs

: 3.5

5"3

Colu

MNs

: 5.4

2"4

Colu

MNs

: 7.2

8"5

Colu

MNs

: 9.14

"6

Colu

MNs

: 11"

11" X 21" 6 col Paper Specifications & Column StructurepopulaR ad sizes

suBMissioN iNfo

Full PAGE6COL X 21"

JunioR PAGE 5COL X 17"

hAlF PAGE 6COL X 10.5"

QuARtER PAGE 3COL X 10.5"

EiGhth PAGE 3COL X 5"

ad/aRtwoRk guideliNesSend your ad or artwork at 300 dpi. No artwork from the web.

Color ads must be in cMYk format.

We accept JPEG, PSD, Ai, tiFF and PDF file formats.

If artwork is created in Illustrator, fonts must be converted to outlines.

Camera-ready artwork must be submitted by 12 noon day of deadline.

Mustang Daily is printed on a web offset press located on campus in the Cal Poly Graphic Arts Building.

Rate X Total Column Inches + Color Option = Total Cost

MonDAY 2 p.m. Ad size deadline for Wednesday’s paper 5 p.m. Ads for Tuesday’s paper must be ready to print

tuESDAY 2 p.m. Ad size deadline for Thursday’s paper 5 p.m. Ads for Wednesday’s paper must be ready to print

WEDnESDAY 5 p.m. Ads for Thursday’s paper must be ready to print

thuRSDAY 2 p.m. Ad size deadline for Monday’s paper

FRiDAY 2 p.m. Ad size deadline for Tuesday’s paper 5 p.m. Ads for Monday’s paper must be ready to print

deadliNe sChedule

opeN Rates*$9.50 local Rate Businesses in San Luis Obispo County

$8.50 campus Rate Other discounts do not apply

$10.50 non-local Rate Businesses outside of San Luis Obispo County

$8.50 non-Profit Rate Other discounts do not apply

$10.50 Political Rate Mandatory Pre-Payment

$12 national Rate Other discounts do not apply

6

*price per column inch

31.5" Ad or Smaller $100

32” Ad or Larger $200

ColoR Rates

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CoMiC spoNsoRship

2 column X 2 inches

$50 a day quarter contract required

Classifieds, CoMiCs & gaMes

pRe-pRiNted iNseRts

$65 per 1,000Showcase your business with a free-standing flyer. Minimum order is 3,000 pieces. Minimum size 4" x 6" Maximum size 11" x 17"

NoNtRaditioNal adsGet creative and stand out from the crowd with a nontraditional sized ad. Many options are available, see your Account Executive for more information.

Discounts and Special OptionsadditioNal ChoiCes

sudoku spoNsoRship2 column X 2 inches

$50 a day quarter contract required

Classified liNeR RatesBase Cost: $6 for first 3 words

Additional Features $.50 per each additional word $.50 to bold first five words 5% off for five issues

All ads also appear on www.mustangdaily.net

Order your classified ad online at www.mustangdaily.net or call 805-756-1143

Ads must be prepaid by check made out to Mustang Daily or by credit card on www.mustangdaily.net

Ad deadline is two business days prior to publication

See page 17 for full classified policies

MustaNg MiNis1 column X 1.5 inches

A cost effective way to advertise every day

Week 1 $14 per day

Week 2 $12 per day

Week 3 $10 per day

Week 4 $8 per day

Rates apply to consecutive weeklong runs. Price resets after 4th week.

MUSTANG HELP WANTED MISCELLANEOUS TUTORING SUDOKU

CROSSWORD PUZZLE

TO PLACE A CLASSIFIED AD:

Order online: www.MUSTANGDAILY.netCall: 805.756.1143 a day prior by noon

Ads must be prepaid by check made out to MUSTANG DAILY or paid by credit card at MUSTANGDAILY.NET

CLASSIFIED ADS ARE FREE FOR STUDENTS

Stop into the MUSTANG DAILY to find out how to place your ad.

MINIS

SPONSOR THE SUDOKU

SPONSOR THE SUDOKU $50 A DAYCALL 805.756.1143

SPONSOR THE COMIC

SPONSOR THE COMIC$50 A DAYCALL 805.756.1143

POP CULTURE SHOCK THERAPY

F MINUS

fRoNt page adveRtisiNg

Inserts should be delivered to University Graphic Systems (UGS), and arrive 3 days prior to publication.

california Polytechnic State university Building 26, Room 212A San luis obispo, california 93407 Attn: Vince uhler

SO WHAT DO YOU THINKS ABOUT STUFF & THINGS?

ARRESTED FOR ATTEMPTED CAR THEFT IN SLO

IPHONE TRACKING

AUTISM AWARE

Baseball hits the road to Long Beach.

SPORTS

Volume LXXV, Number 112

Lorem ipsum dolor sit amet, consectetur adipi-scing elit. Vestibulum accumsan nisl vel leo tin-cidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean vo-lutpat elit a dolor rutrum vitae ultrices ipsum ves-tibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus conval-lis orci. In semper viverra justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id ultri-cies turpis rutrum et. Duis ullamcorper dolor eget est venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimen-tum sit amet magna. Ves-tibulum in lectus risus, pharetra euismod nunc. Nullam eleifend, leo eget auctor scelerisque, augue lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ul-tricies risus. Proin sem-per, est dapibus placerat blandit, turpis nisl adipi-scing erat, sed blandit li-bero risus a ipsum. Donec congue aliquam ante ac-cumsan bibendum. Nulla nibh enim, cursus non sus-cipit ac, auctor ac ipsum. Quisque lorem sem, euis-

Lorem ipsum dolor sit amet, consectetur adipi-scing elit. Vestibulum accumsan nisl vel leo tincidunt posuere. Cur-abitur scelerisque tellus at ipsum cursus congue. Aenean volutpat elit a do-lor rutrum vitae ultrices ipsum vestibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibu-lum accumsan nisl vel leo tincidunt posuere. Curabitur scelerisque tellus at ipsum cursus

VICTORIA [email protected] 32%

of students like to not steal cars

AMANDA [email protected]

see THEFT pg. 2 see AUTISM pg. 2

see TRACKING pg. 2


Thursday, April 28th, 2011

congue. Aenean volutpat elit a dolor rutrum vitae ultrices ipsum vestibu-lum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus convallis orci. In semper viverra justo, et vestibulum tur-pis sagittis at. Proin plac-erat tristique massa, id

mod suscipit consectetur at, accumsan a urna.Etiam molestie rhoncus ante, vel imperdiet sapien rhoncus sit amet. Etiam accumsan neque vel urna blandit sagittis. In porta, lacus sed congue conse-quat, erat orci bibendum nulla, nec convallis turpis turpis in eros. Nullam po-suere justo id libero po-suere nec condimentum libero tempus. Vivamus at vestibulum nisl. Cras nunc tellus, scelerisque non po-suere vel, tristique in felis. Sed tincidunt felis non do-lor interdum in dictum nisl dictum. Phasellus tortor enim, rhoncus ut gravida sit argelspargfermentum ligula sodales sodales. Aliquam augue massa, ornare rutrum vo-lutpat sit amet, venena-tis et nibh. Duis dui arcu, fringilla a aliquam vitae, convallis non enim. portti-tor urna ut libe efknj ner je jke f flewjfh ro eleifend et cursus leo placerat. Pellen-tesque dignissim...Lorem ipsum dolor sit amet, consectetur adipi-scing elit. Vestibulum accumsan nisl vel leo tin-cidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean vo-lutpat elit a dolor rutrum vitae ultrices ipsum ves-tibulum. Fusce quis tortor

ligula. Aenean quis risus turpis, dapibus conval-lis orci. In semper viverra justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id ultri-cies turpis rutrum et. Duis ullamcorper dolor eget est venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimen-tum sit amet magna. Ves-tibulum in lectus risus, pharetra euismod nunc. Nullam eleifend, leo eget auctor scelerisque, augue lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ul-tricies risus. Proin sem-per, est dapibus placerat blandit, turpis nisl adipi-scing erat, sed blandit li-bero risus a ipsum. Donec congue aliquam ante ac-cumsan bibendum. Nulla nibh enim, cursus non sus-cipit ac, auctor ac ipsum. Quisque lorem sem, euis-

lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ul-tricies risus. Proin sem-per, est dapibus placerat blandit, turpis nisl adipi-scing erat, sed blandit li-bero risus a ipsum.leifend, leo eget auctor scelerisque, augue lec-

ultricies turpis rutrum et. Duis ullamcorper dolor eget est venena-tis viverra. Duis dolor nulla, malesuada ac congue non, condimen-

tum sit amet magna. Ves-tibulum in lectus risus, pharetra euismod nunc. Nullam eleifend, leo eget

www.MustangDaily.net

No one really knows what is being done with

the information. So that is what is making

perople nervous.

“

”

SLO Botanical Garden hosts sustainability social in this picture.

Article that is about Art stuff that will be awesome.

mustangdaily.net ARTS pg. 7

WORD ON THE STREET

Tomorrow’s Weather:

Heavy Rain

high 56˚Flow 43̊ F

MUSTANGDAILY.NET for articles, videos, photos, & more.

Women’s water polo in regional tournament

INDEXNews.............................1-5Arts..............................6-8

Also check us out on Facebook & Twitter!

CHECK OUT SPORTS 12 Opinions/Editorial...........9Classifieds/Comics......10Sports.......................11-12

“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”

•Dude Person Business Junior


•Girl Person Math Sophomore


•Also A. Person Agricultural Engineering Senior



SO WHAT DO YOU THINKS ABOUT STUFF & THINGS?

ECO FRIENDLY PLASTIC BAG

CALIFORNIA DREAM

PARKING FEES

Baseball hits the road to Long Beach.

ARTS pg. 12

Volume LXXV, Number 112

Lorem ipsum dolor sit amet, consectetur adipi-scing elit. Vestibulum accumsan nisl vel leo tin-cidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean vo-lutpat elit a dolor rutrum vitae ultrices ipsum ves-tibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus conval-lis orci. In semper viverra justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id ultri-cies turpis rutrum et. Duis ullamcorper dolor eget est

Lorem ipsum dolor sit amet, consectetur adipi-scing elit. Vestibulum accumsan nisl vel leo tin-cidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean vo-lutpat elit a dolor rutrum vitae ultrices ipsum ves-tibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus conval-lis orci. In semper viverra

Lorem ipsum dolor sit amet, consectetur adipi-scing elit. Vestibulum accumsan nisl vel leo tin-cidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean vo-lutpat elit a dolor rutrum vitae ultrices ipsum ves-tibulum. Fusce quis tortor ligula. Aenean quis risus

Lorem ipsum dolor sit amet, consectetur adipi-scing elit. Vestibulum accumsan nisl vel leo tin-cidunt posuere. Curabitur scelerisque tellus at ip-sum cursus congue. Ae-nean volutpat elit a dolor

VICTORIA [email protected] 1/3

of students don’t like plastic


see THEFT pg. 2

see TRACKING pg. 2


Thursday, April 28th, 2011

venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimen-tum sit amet magna. Ves-tibulum in lectus risus, pharetra euismod nunc. Nullam eleifend, leo eget auctor scelerisque, augue lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ul-tricies risus. Proin sem-per, est dapibus placerat blandit, turpis nisl adipi-scing erat, sed blandit li-bero risus a ipsum. Donec congue aliquam ante ac-

justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id ultri-cies turpis rutrum et. Duis ullamcorper dolor eget est venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimen-tum sit amet magna. Ves-tibulum in lectus risus, pharetra euismod nunc. Nullam eleifend, leo eget auctor scelerisque, augue

cumsan bibendum. Nulla nibh enim, cursus non sus-cipit ac, auctor ac ipsum. Quisque lorem sem, euis-mod suscipit consectetur at, accumsan a urna.Etiam molestie rhoncus ante, vel imperdiet sapien rhoncus sit amet. Etiam accumsan neque vel urna blandit sagittis. In porta, lacus sed congue conse-quat, erat orci bibendum

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibu-lum accumsan nisl vel leo tincidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean volut-pat elit a dolor rutrum vitae ultrices ipsum

vestibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus con-vallis orci. In semper vi-verra justo, et vestibulum


No one really knows what is being done with

the information. So that is what is making

perople nervous.

“

”

SLO Botanical Garden hosts sustainability social in this picture.

Article that is about Art stuff that will be awesome.

mustangdaily.net ARTS pg. 7

WORD ON THE STREET

Tomorrow’s Weather:

Heavy Rain

high 56˚Flow 43̊ F

MUSTANGDAILY.NET for articles, videos, photos, & more.

Women’s water polo in regional tournament

INDEXNews.............................1-5Arts..............................6-8

Also check us out on Facebook & Twitter!

CHECK OUT SPORTS 12 Opinions/Editorial...........9Classifieds/Comics......10Sports.......................11-12


•Dude Person Business Junior


•Girl Person Math Sophomore



see AUTISM pg. 2

r u t r u m vitae ultrices ip-

sum vestibulum. Fusce quis tortor ligula. Aenean quis

risus turpis, dapibus lectus consectetur

nibh, nec elementum risus arcu sit amet diam. In eu tellus in

augue aliquet tincidunt eget eu justo. Sed quis ultricies risus. Proin

semper, est dapibus plac-erat blandit, turpis nisl

adipiscing erat, sed blandit libero risus a ipsum.leifend, leo eget auctor

scelerisque, augue lectus consectetur nibh, nec elemen-tum risus arcu sit amet diam.

turpis sagittis at. Proin placerat tristique massa, id ultricies turpis rutrum

8 9

1st ad full pRiCe 2Nd ad 20% off

fRequeNCy disCouNt

Advertising repeated in up to three consecutive issues after the original insertion. No copy changes, not applicable to contracts and excludes color charge. Price resets after 4th insertion.

3Rd ad 30% off 4th ad 40% off

opeN Rate: $600 10 RuNs: $500 eaCh

opeN Rate: $500 10 RuNs: $400 eaCh

6 columns X 3 inches 6 columns X 1.5 inches

rates include full color

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speCial diReCtoRies open Rate $9.50 per column inch (pci)Quarter commitment $8.50 pciYear commitment $7.00 pci

Applies to all directories unless noted.

Pub & Grub Food & DrinkHighlights local restaurants and bar specials in a full page, full color tear out ad. It’s a perfect “go to” spot for students to find deals around town. (1.5 '' wide X 4'' tall)top Spot $60Bottom Spot listing $70

Go Greek Greek LifeReach all Greek organizations on Cal Poly’s campus with Go Greek. It’s ideal for banquet halls, rental supply stores, screen printing businesses, catering companies and shuttle bus providers.

MoNday

Get a clue ServiceGet a Clue, printed on page 2, allows you reach your audience on a daily basis and provides frequency that produces results. (2 columns X 2 '') Rates apply to consecutive run dates:1-19 days $25/day 20-39 days $18/day40+ days $11/day

daily

tuesdayPar Perfection GolfThe perfect place to reach the golf lovers and inform them about greens fees, cart rentals, range usage and everything else related to shooting par.

Body & Soul Health & WellnessYour one-stop spot for all health and nutrition needs, such as gyms and exercise facilities, massage therapists, doctors, dance studios and heath food stores.

uh-oh! AccidentWhether we like it or not, accidents happen. The Uh-Oh! directory is the place to find relief for every accident. Uh-Oh! is perfect for lawyers, doctors, repair shops, bail bonds and more.

thuRsday

wedNesdayPit Stop AutomotiveThe directory for everything automotive, such as oil change shops, tire stores, collision centers, tuneup venues and smog checks.

thrifty thursdays CouponsFeatures 3 column X 3'' coupons, which are perfect for tracking results. All coupons appear on www.mustangdaily.net for 7 days, in addition to being printed in the paper. open Rate $75 per adQuarter (10 weeks) $65 per adAnnual (30 weeks) $50 per coupon

laughs & leisure ActivitySpotlights locations for all things active which range from music lessons, bowling alleys, sky diving locations, hobby shops and other interest groups.

Where to Worship ReligiousMaintain awareness with this local guide for all religious services and organizations.$6.50 per column inch

Glam Guide Fashion & BeautyReach your target audience with the Glam Guide, where the focus is everything related to beauty and fashion. Perfect for make-up, hair and nail salons, boutiques and clothing stores.

10 11

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Radio paCkages kcPR 91.3 FM Cal Poly’s non-profit volunteer-run radio station.

KCPR proudly provides its listeners with alternative programming which entertains and informs. Programs on KCPR attempt to open local minds to alternative points of view and provide diversity on the airwaves.

gReeN paCkage $200Sponsorship of KCPR for 10 weeks

Air 14 radio ads a week, 2 times a day

Receive a $8 rate on ads in the Mustang Daily. Must run at least 5 ads, 8” or larger to qualify for the discounted rate.

101

San Luis Obispo

Nipomo

Atascadero

Paso Robles

Cambria

Cayucos

Templeton

Santa Margarita

Morro Bay

Grover Beach

Pozo

Shandon

Arroyo Grande

Baywood–Los Osos

1

46

41

Guatalupe

gold paCkage $300Sponsorship of KCPR for 10 weeks

Air 21 radio ads a week, 3 times a week

Receive a $7 rate on ads in the Mustang Daily. Must run at least 5 ads, 8” or larger to qualify for the discounted rate.

Mustang File Edit View History Bookmarks Window Help

12

deadliNes & uNdeRwRitiNgFinal script for underwriting announcements must be received and approved two full business days prior to broadcast. Underwriting differs from advertising with a commercial radio stations. Licensed through Cal Poly, KCPR adheres to underwriting rules and regulations set by the FCC (Federal Communications Commission). KCPR promotes slogans, locations, describes business with value-neutral descriptions and identifies facilities, services products or product lines.

oNliNe adveRtisiNgMustangdaily.net has been a two-time winner of Associated College Press Pacemaker award for the best collegiate newspaper website.

Online Everyday

MuStAnGDAilY.nEt

60,500 iMPRESSionS A Month

uniQuE ViSitoRS A Month20,500

BaNNeR468px X 60px $350/month

leadeRBoaRd728px X 90px $600/month

side tile300px X 276px $400/month

ButtoN125px X 125px $150/month

peel BaCk500px X 500px X 250px $500/month

13

pRiNt & oNliNe paCkageslEADERBoARD PAckAGE $400/Month With 4 or more 5” or larger print ads SiDE tilE AD PAckAGE $250/Month With 4 or more 5” or larger print ads Mini PAckAGE $250/Month Receive an Online Button Ad and a Mustang Mini

MustangDaily.net


Mustangdaily.net features a virtual Mustang Daily,

community generated event calendars, blogs, videos and photos, breaking news and of

course plenty of articles.

Online advertisements can be purchased on a per week, per month, per quarter or per year basis.

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2011-2012Look below for combination deals on marked Special Editions*speCial editioNs

speCial editioN CoMBos* 8” minimum size ad

3 iSSuES 10% OFF EACH EDITION

4 iSSuES 15% OFF EACH EDITION

5+ iSSuES 20% OFF EACH EDITION

Additional special editions are produced throughout the year, see page 18 for a complete list.

WoW (Week of Welcome) 9.12.2011 $12.50 per column inch Before the fall quarter, Cal Poly’s incoming freshmen enjoy the thrills of Welcome Week. During this week, parents and students have an opportunity to attend events and shop. This is a great time to let them know about your business and what you have to offer. WOW is the largest edition of the year.

Fall, Winter, and Spring Back to School 9.17.2011, 1.3.2012, 3.26.2012 $12.50 per column inch When students return to school after breaks, their impact has a major effect on local businesses. Cal Poly students spend millions of dollars annually within the community. The Back to School editions, which publish each quarter, allow businesses to reach this valuable market immediately upon student’s arrival.

homecoming* 10.14.2011 $10.50 per column inch With many parents, families and alumni visiting San Luis Obispo for the Homecoming weekend and the rivalry soccer game against University of California Santa Barbara, you don’t want to miss out on this opportunity to reach them and show your Poly Pride.

Bucket list of Slo* 11.18.2011 $10.50 per column inch With the numerous things to do during four years (or so) at Cal Poly, the Bucket List of SLO edition compiles 100 things to do before a student graduates. The Bucket List of SLO allows you to reach out to students, new and returning who are looking for things to do. This is an edition students hold on to.

Graduation* 12.5.11, 6.4.2012 $10.50 per column inch Cal Poly has two commencement ceremonies each year. Combined, they account for more than 30,000 visitors and more than $3.5 million dollars are spent. The special graduation edition enables businesses to thank Cal Poly graduates for their years of support and advertise specials for all students and visitors to the area.

Best For cal Poly* 2.17.2012 $10.50 per column inch

Cal Poly has a great impact on the San Luis Obispo economy. The Best for Cal Poly edition gives voices to Cal Poly students and showcases their favorite local businesses. Also, this edition allows businesses to thank students for their continued support. Best For Cal Poly is the most anticipated edition of the entire year.

housing* 3.9.2012 $10.50 per column inch The Housing edition provides insight and advice on issues that arise in the search for the perfect place to live. Local businesses that help student with housing matters, from rentals to plumbing, benefit greatly from this special edition. The Housing edition is also in conjunction with the Housing Fair, where the edition is passed out to all attendees.

open house* 4.20.2012 $10.50 per column inch Once a year, in the spring, Cal Poly hosts “Open House” where thousands of prospective students and their families tour the Cal Poly campus and the San Luis Obispo community. During this weekend, more than $4 million dollars are spent within the community. Open House is your opportunity to make an impact on prospective students and their parents.

14 15

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testiMoNials

all that glitteRs

In our San Luis Obispo area store location, we at Yogurt Creations use the Mustang Daily regularly to reach our biggest target cus-tomer base, the Cal Poly student.

The professionalism displayed by the staff, both in the sales and the art production departments, is very impressive.

We have used several different mediums in our business promotion efforts and have found when it comes to getting the attention of the local Cal Poly student population, our return on investment is always best spent with the Mustang Daily.

John Bolton President Yogurt Creations, Inc.

How better to reach out to the student population here in SLO? It’s an excellent way to reach young people who are attending Cal Poly; to acquaint them with our services and our store. All kinds of new relationships begin when attending college and we’d like to be the jeweler of choice for any special occasion—birthday, graduation, and for that very special occasion, engage-ment/wedding rings.

LJ Knightstep All That Glitters

The Mustang Daily reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, or be in con-flict with the educational mission of the university community served. The Mustang Daily reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole respon-sibility for the content of an ad lies with the advertiser who unconditionally agree to hold the Mustang Daily faultless should claim arise, and to pay for any and all expenses incurred as a result of the publi-cation of such ad. Should an ad not be published as ordered, the Mustang Daily’s liability is limited to the amount paid for the ad.

CoMMissioN

disCouNt

politiCal ads must be prepaid without any

discount option.

for prepaid display advertising.

All rates listed are non-commissionable (net) rates.

*Payment in full must be received by the last business day of the month following the receipt of your statement. Mustang Daily accepts cash or check, and make checks payable to Mustang Daily.

All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. The Mustang Daily has the right to withdraw or restrict credit.

After credit has been approved, the monthly billing cycle will close on the last working day of the month. Accounts not paid within 30 days of the invoice date are subject to a finance charge of 1.5% per month (18% annually). If pay-ment is not received within 60 days, credit is withdrawn.

CRedit & BilliNg* 5%

$ $

Classified poliCiesIn addition to the general advertising policies, classified advertising is also subject to the following: No refunds on classified ads. The advertiser allows the Mustang Daily to make his/her name available upon request as purchaser of said advertisement (blind ads excluded). The Mustang Daily is not responsible for more than one incorrect insertion of any ad. If the mistake is the fault of the Mustang Daily, the Mustang Daily must be notified before the second appearance of ad. Ads must be prepaid by check or credit card on www.mustangdaily.net/classifieds

yoguRt CReatioNs

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2011-2012 DAtES REGULAR EDITION

SPECIAL EDITIONpuBliCatioN dates

WEEK OF WELCOME 9.12.2011BACK TO SCHOOL (FALL) 9.17.2011JOB FAIR (FALL) 10.11.2011 HOMECOMING 10.14.2011FALL ALCOHOL AWARENESS 10.26.2011BUCKET LIST OF SLO 11.18.2011HOLIDAY GIFT GUIDE 11.22–12.1.2011GRADUATION 12.5.2011BACK TO SCHOOL (WINTER) 1.3.2012

speCial editioNsJOB FAIR (WINTER) 1.17.2012VALENTINE’S DAY 2.9 & 2.13, 2012BEST FOR CAL POLY 2.17.2012HOUSING FAIR 3.9.2012BACK TO SCHOOL (SPRING) 3.26.2012JOB FAIR (SPRING) 4.10.2012OPEN HOUSE 4.20.2012ALCOHOL AWARENESS 5.16.2012GRADUATION 6.4.2012

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t 805.756.1143

Advertising inquiries [email protected] Design [email protected] Billing & invoicing [email protected]

CoNtaCt MustaNg dailyAddress

Mustang Daily 1 Grand Avenue San Luis Obispo, CA 93407

F 805.756.6784

Mustang Daily Media Kit 2011-2012

Documents

cal poly studentsmillion

wide x

cal polys

rack locations

advertising content

advertising space

advantage of advertising

mustang daily15