11/17/2011 Footer 1
Storytelling In Web Design
PRESENTED BY MAGGIE HALL
11/17/2011 Footer 2
Storytelling In Web Design
PRESENTED BY MAGGIE HALL
11/17/2011 Footer 3
Storytelling In Web Design
PRESENTED BY MAGGIE HALL
11/17/2011 Footer 4
Story is
Paramount
11/17/2011 Footer 5
11/17/2011 Footer 6
Storytelling In Web Design
PRESENTED BY MAGGIE HALL
11/17/2011 Footer 7
11/17/2011 Footer 8
11/17/2011 Footer 9
11/17/2011 Footer 10
Why Are Stories Effective?
How Do I Create My Own?
Inspire Me!
11/17/2011 Footer 11
Memorable Structure
11/17/2011 Footer 12
11/17/2011 Footer 13
Sustainable
Brands
11/17/2011 Footer 14
How Do I
Design My
Own Story
Bank?
11/17/2011 Footer 15
Characters
Plot
Narrative Point of
View
11/17/2011 Footer 16
Who You Are
& What You
Do
11/17/2011 Footer 17
11/17/2011 Footer 18
11/17/2011 Footer 19
11/17/2011 Footer 20
11/17/2011 Footer 21
11/17/2011 Footer 22
Plot
11/17/2011 Footer 23
The Anatomy
of Great
Nonprofit
Stories
11/17/2011 Footer 24
"Try to appeal to a person's higher self," suggests Klein, who publishes the Grassroots
Fundraising Journal. It's part of what psychologist Abraham Maslow called self-
actualization: People express themselves most fully when contributing to something
bigger than themselves.Storytelling
101
11/17/2011 Footer 25
"Try to appeal to a person's higher self," suggests Klein, who publishes the Grassroots
Fundraising Journal. It's part of what psychologist Abraham Maslow called self-
actualization: People express themselves most fully when contributing to something
bigger than themselves.Storytelling
101
11/17/2011 Footer 26
11/17/2011 Footer 27
Narrative
Point of View
11/17/2011 Footer 28
11/17/2011 Footer 29
Get Creative!
11/17/2011 Footer 30
11/17/2011 Footer 31
11/17/2011 Footer 32
11/17/2011 Footer 33
11/17/2011 Footer 34
11/17/2011 Footer 35
11/17/2011 Footer 36
11/17/2011 Footer 37
11/17/2011 Footer 38
11/17/2011 Footer 39
11/17/2011 Footer 40
11/17/2011 Footer 41
11/17/2011 Footer 42
11/17/2011 Footer 43
11/17/2011 Footer 44
11/17/2011 Footer 45
11/17/2011 Footer 46
11/17/2011 Footer 47
120 characters or less, please.
STORY IS PARAMOUNT.