Let’s Get Visual! Basic Graphic Design Training Wednesday July 8, 2015 9am – 12pm
5Let's Get Visual • July 8, 2015
Good Design...
Good Design Is As Easyas 1-2-3
Good design is as easy as…
123
1. Learn the principles.They're simpler than you might think.
2. Recognize when you're not using them.Put it into words – name the problem.
3. Apply the principles.You'll be amazed.
Learn the principles.They're simpler than you might think.
Recognize when you're not using them.Put it into words – name the problem.
Apply the principles.You'll be amazed.
6Let's Get Visual • July 8, 2015
Agenda
1. Your presenter
2. Who's here today
3. Deep dive into design principles
4. Break/Break it out - design exercise
5. Deep dive into design elements
6. Resources
7. Q & A
10Let's Get Visual • July 8, 2015
Elements of Design
Contrast | Repetition | Alignment | Proximity
line | color | shape | scale | texture | space
11Let's Get Visual • July 8, 2015
Contrast
• Create interest on the page
• Aids in organization of information
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Repetition
Repetition
Repetition
Repetition
UNIFY // ADD VISUAL INTEREST
22Let's Get Visual • July 8, 2015
Repetition
Supported by generous funding from the W.K. Kellogg Foundation
School Food FOCUS 2-pager Overview School Food FOCUS is a national collaborative that leverages the knowledge and procurement power of large school districts to make school meals nationwide more healthful, regionally sourced, and sustainably produced. FOCUS has created a resilient network of district representatives, their partners, and national allies that are deeply engaged in transforming school food, working with 29 districts representing about 4 million children across the United States. Grounded in programs such as the School Food Learning Lab, Policy, and Knowledge, FOCUS aims to transform food systems to support students’ academic achievement and lifelong health, while directly benefiting farmers, regional economies, and the environment.
(sidebar or other offset text)“[FOCUS] is the most exciting thing that has happened in our industry. Bringing people – community partners and other directors – together is very non-confrontational while being straightforward and upfront on the issues. It brings us together as one large voice rather than several small peeps.” – School food service professional
Objectives
• Leverage the procurement power of large school systems through collaboration, innovation, and experimentation to shift purchasing to more healthful, sustainable, and regional sources.
• Develop and share successful, field-tested methods of school food change backed by thorough research and analysis.
• Communicate a compelling, practical vision for change, elevating school food service professionals and the potential of the school lunch program to positively affect children’s health as well as food systems.
(sidebar or other offset text) “…As I begin to implement [changes in procurement], I am realizing that they will be transformative, because they are a great deal of work. This opens the door to make other changes…that will have a positive impact.” – School food service professional
School Food FOCUS Programs School Food Learning Lab engages selected school districts in collaborative research to discover methods for shifting food options. Each lab brings school food service professionals and their partners together with research and technical assistance to study and work on specific procurement goals. The direct involvement of large districts and local grassroots activists in reshaping supply chains is unique – and uniquely effective. Learning Lab district pioneers include Saint Paul Public Schools, Denver Public Schools, and Chicago Public Schools. These school districts have made huge strides in school food change, which
23Let's Get Visual • July 8, 2015
Repetition
Healthful • Regional • Sustainable
School Food FOCUS ProgramsSchool Food Learning Lab engages selected school districts in collaborative research to discover methods for shifting food options. Each lab brings school food service professionals and their partners together with research and technical assistance to work on specific procurement goals. The direct involvement of large districts and local grassroots activists in reshaping supply chains is unique – and uniquely effective. Learning Lab district pioneers include Saint Paul Public Schools, Denver Public Schools, and Chicago Public Schools. These school districts have made huge strides in school food change, which include sourcing greater amounts of regionally grown produce and meats through fostering relationships with area farms and specifying geographic preference in bids; working with suppliers to obtain whole-grain breads and flavored milk with lower sugar; finding new ways to prepare foods from scratch in their kitchens; and other meaningful advancements.
FOCUS Policy works with stakeholders to develop recommendations on issues relevant to school food, framing these priorities in alliance with a wide range of school food, nutrition, health, and farm to school groups. FOCUS Policy informs policymakers about opportunities for improvement, works directly with USDA by monitoring and assisting in the implementation of existing programs and recommended policies, and fosters participation of FOCUS stakeholders in advocating for their own interests.
FOCUS Knowledge engages stakeholders in collaborative processes that support systemic change. In addition to an annual conference and School Food Showcases, FOCUS facilitates a listserv and periodic stakeholder chats, conducts webinars, hosts virtual and in-person gatherings, issues a monthly newsletter and other updates, and produces a series of educational materials to accelerate peer-to-peer knowledge-sharing among stakeholders. News, procurement change successes, and lessons learned are also shared well beyond FOCUS via public relations and media outreach.
Contact: [email protected]
@ SchoolFoodFOCUS
www.schoolfoodfocus.org
Supported by generous funding from the W.K. Kellogg Foundation and a growing number of sponsors, individuals, and private funders.
School Food FOCUS is a program of Public Health Solutions.
24Let's Get Visual • July 8, 2015
Repetition
[FOCUS] is the most exciting thing that has happened in our industry. Bringing people – community partners and other directors – together is very non-confrontational while being straightforward and upfront on the issues. It brings us together as one large voice rather than several small peeps. – School Food Service Professional
Objectives• Leverage the procurement power of large school
systems through collaboration, innovation, and
experimentation to shift purchasing to more
healthful, sustainable, and regional sources.
• Develop and share successful, field-tested
methods of school food change backed by
thorough research and analysis.
• Communicate a compelling, practical vision for
change, elevating school food service professionals
and the potential of the school meals to positively
affect children’s health as well as food systems.
…As I begin to implement [changes in procurement], I am realizing that they will be transformative, because they are a great deal of work. This opens the door to make other changes…that will have a positive impact. – School Food Service Professional
School Food FOCUS
is a national collaborative
that leverages the knowledge
and procurement power
of large school districts to
make school meals nationwide more healthful, regionally
sourced, and sustainably produced. FOCUS has created
a resilient network of school food service leaders, their
partners, and national allies that are deeply engaged in
transforming school food, working with 29 districts
representing nearly 3.5 million children across the
United States.
Grounded in programs such as the School Food Learning
Lab, Policy, and Knowledge, FOCUS aims to transform
food systems to support students’ academic achievement
and lifelong health, while directly benefiting farmers,
regional economies, and the environment.
28Let's Get Visual • July 8, 2015
Alignment
Nothing should be placed on the page arbitrarily. Every item should have a visual connection with something else on the page.
31Let's Get Visual • July 8, 2015
Alignment
• Custom built wood & vinyl fence• Galvanized & vinyl coated chain link• Repairs to existing fences & gates• Free estimates
Davis Fence CompanyResidential • Commercial • Farm
(317) [email protected]
Davis Fence CompanyResidential • Commercial • Farm
(317) [email protected]
34Let's Get Visual • July 8, 2015
Alignment - the grid
Games & Learning is ipsum dolor sit amet, consectetur adipiscing game developers, investors, researchers, educators, and others interested quis adipiscing miuspendisse adipiscing.
Market Analysis Game Development Learning Research Classroom Use Funding Opportunities
Copyright 2013 • Cras tempor erat vel orci rhoncus auctor. Sed interdum interdum tellus, non volutpat purus facilisis vitae. Cras tempor erat vel orci rhoncus auctor. Sed interdum interdum tellus.
ABOUT
PRIVACY POLICY
TERMS OF USE
CONTACT US
Word cloud of popular topics
Games & Learning@gamesandlearning
70% of Teachers Using Games in ClassroomMay 8, 2013A new national survey of teachers indicates that 70 percent are using games in the classroom at least once a week, especially in grades kinder-garten to fifth grade.
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May 8, 2013
We Need to Get Smarter in How We DiscussTechnology
May 8, 2013
Current Reading Apps Focus on Very Basic Skills
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May 8, 2013
Current Reading Apps Focus on Very Basic Skills
TRENDING CONTENT
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TWEETS
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EVENTS
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CLASSROOM USE • LEARNING RESEARCH
May 8, 2013
STEM Video Game Challenge Deadline Extended
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FUNDING OPPORTUNITIES
LEARNING RESEARCH
LEARNING RESEARCH
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Case studyicon
Citing a record number of submissions, the sponsors of the National STEM Video Game Challenge announced this week they were extending the deadline for stu-dents to submit their games that help others learn about Science, Technology, Engineering or Math (STEM) to May 1.
Björn Jeffery, CEO and Co-Founder of Toca Boca, writes, “All screens are not equal. A TV is different from a computer, and they are both different from a touch-screen tablet. Putting all of them in the same category is dishonest and simplistic.”
Reading apps, especially those geared towards preschoolers, are one of the fast-est growing sectors in learning games, but a new repor tindicates most of these apps teach only the most basic literacy skills.
LEARNING RESEARCH
Reading apps, especially those geared towards preschoolers, are one of the fast-est growing sectors in learning games, but a new repor tindicates most of these apps teach only the most basic literacy skills.
36Let's Get Visual • July 8, 2015
Proximity• Aids in organization of information
• On a page, as in life, physical closeness implies a relationship
37Let's Get Visual • July 8, 2015
My Flowers My FlowersMarigoldPansyRueWoodbineDaisyCowslipCarnationPrimroseVioletsPink
MarigoldPansyRueWoodbineDaisyCowslip
CarnationPrimroseVioletsPink
Proximity
38Let's Get Visual • July 8, 2015
Proximity
Gertrude’s Piano BarStarters
Entrees
AmericanaAvante Garde Book and oblique
typefaces
Gertrude's Famous Onion Loaf 8
Gazpacho or Asparagus Spinach Soup 7
Summer Garden Tomato Salad 8 sliced vine ripened yellow and red tomatoes
with fresh mozzarella and basil Balsamic viniagrette
Hamlet's Chopped Salad 7 cubed cuccumbers, radishes, avocado
tomatoes, jarlsberg cheese, and romaine leaves tossed in a light lemon vinaigrette
Caeser Salad 7 house made dressing, Parmesan and croutons
Caribbean Ceviche 9 ime-marinated baby scallops with red pepper,
onions, cilantro, japapenos, and orange juice
Shrimp Cocktail 14 five large shrimp with house made cocktail sauce
New York Steak, 16 oz 27
42Let's Get Visual • July 8, 2015
Exercise - Re-design this brochure
Areas servedMonroe, Bartholomew, Brown, Decaur, Dubois, Fayette, Franklin, Greene, Henry, Jackson, Jefferson, Jennings, Johnson, Lawrence, Martin, Morgan, Orange, Parke, Rush, Scott, Shelby, Sullivan, Vermillion, and Vigo.
The area we serve is only limited by transport partners available in those areas. We accept individual clients from any county.
HoursMonday - Thursday 8:00am - 6:00pm
Daily Vaccination ClinicsMonday - Thursday 4:00pm - 6:00pm
No appointment required
2444 South Walnut StreetBloomington, IN 47401
812-349-1FIX (1349)FAX: 812-349-4417
SUPPORT
PetsAlive
Pets Alive provides high quality, affordable spay/neuter services
for cats and dogs.
Pets benefit from a lower risk of reproductive cancers. Females will not go into heat and males will be much less likely to mark territory, which makes them more family friendly and keeps them in their forever homes.
Reducing the number of unwanted lit-ters in our communities lessens the bur-den on local shelters that are sometimes funded by tax dollars. Less unwanted pets results in fewer animals roaming neighborhoods causing destruction to wildlife and property. Pets that have been spayed or neutered are less aggres-sive and less likely to bite.
Spay and neuter creates a better
quality of life for all.
12,858
prevents homelessness for approximately
72,904 pets
(8,551 cats altered x average litter size of 5) + (4,307 dogs altered x average litter size of 7)
not including the offspring that those animals could have been producing.
Together, we can end pet overpopulation
and euthanasia in south central Indiana
surgeries in 2014
petsaliveindiana.org
petsaliveindiana.org
10TH ANNIVERSARY
10TH ANNIVERSARY
44Let's Get Visual • July 8, 2015
Elements of Designhttp://paper-leaf.com/blog/2011/02/elements-of-design-quick-reference-sheet/
48Let's Get Visual • July 8, 2015
Citi Bike Rideshttps://vimeo.com/89305412
Elements of Design - Line
49Let's Get Visual • July 8, 2015
Elements of Design - Line
http://www.bike.nyc/http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bike_new_york_by_pentagram.php#.VZxmz-1VhBf
50Let's Get Visual • July 8, 2015
Elements of Design - Colorhttp://paper-leaf.com/blog/2010/01/color-theory-quick-reference-poster
51Let's Get Visual • July 8, 2015
Elements of Design - Colorhttp://paper-leaf.com/blog/2010/01/color-theory-quick-reference-poster
52Let's Get Visual • July 8, 2015
Passion Energy Blood Strength
Fresh Nature Harmony Health
Creative Jovial Youthful
Friendly Fun
Hope Happiness Warmth Caution
Conservative Corporate Stable Trustworthy
Femininity Innocence
Expensive Mystery Regal Spiritual
Elements of Design - Color
54Let's Get Visual • July 8, 2015
Elements of Design - Color
Indiana Wildlife Federation | Logo Design | 6-17-15 | Version 1d
Indiana Wildlife Federation | Logo Design | 6-17-15 | Version 1a
Indiana Wildlife Federation | Logo Design | 6-17-15 | Version 1c
Indiana Wildlife Federation | Logo Design | 6-17-15 | Version 1b
55Let's Get Visual • July 8, 2015
Elements of Design - Color
25%
50%
75%
100%
25%
50%
75%
Logo Palette Secondary Palette
100%
25%
50%
75%
100%
100/0/70/0
PMS 3340/162/12400A27C
70/0/100/0
PMS 362
90/185/705AB946
85/35/0/0
PMS 2935
0/134/2010086C9
CMYK
PANTONE
RGBHEX
CMYK
PANTONE
RGBHEX
CMYK
PANTONE
RGBHEX
80/20/0/00/155/217009AD8
75/35/15/064/140/178408CB2
65/0/85/1574/162/8449A153
45/10/90/0154/190/7799BD4D
55/10/65/0121/183/12978B780
70/5/50/070/182/15046B696
0/70/80/0243/109/65F26C40
10/100/70/0213/30/68D41D44
10/30/100/0227/173/36E3AD23
90/80/45/2056/62/90383E5A
3/8/25/25193/181/156C0B59C
0/0/0/9065/64/66404041
56Let's Get Visual • July 8, 2015
Elements of Design - Color
RESOURCES BY FORMAT
Other 7%MOOC 3%
Courseware 3%
Tool 11%
Game 13%
Video 57%
GAMES BY PLATFORM
900
800
700
600
500
400
300
200
100
0Android Browser iOS Mac and PC Other
Figure 6 – Number of games by platform. Here we see that the overwhelming majority of games are made for iOS or web browsers.
Figure 1 – Games make up 13% of the LearnBIG library. “Other” resources
include textbooks, simulations, audio clips, lessons, books and images.
321
811 808
410
58
gamesandlearning.org
gamesandlearning.org
0786C8
5BBA47
E3AD24
F26B40
D61D45
C0B59D
408CB2
59Let's Get Visual • July 8, 2015
Elements of Design - Shape
Individually we are ONE DROPtogether we are an OCEAN
2015 Annual ReportLike us on facebook CanalAlliance.SanRafael Follow us on Twitter @canalalliance
Content – Jorge Castellanos, Pamela Vargas-Touchard, Maria VierraGraphic Design – Aaron Davis aaronoliverdavis.comPhotography – Tim Porter timporter.com
91 Larkspur Street | San Rafael, CA 94901 | 415.454.2640 | www.canalalliance.org
61Let's Get Visual • July 8, 2015
Elements of Design - Shape
Vag Sriracha crucifix IntelligentsiaRebound Sriracha crucifix IntelligentsiaAvante Garde Sriracha crucifix Intelligentsia
Albertus Sriracha crucifix IntelligentsiaMinion Sriracha crucifix Intelligentsia
Anarko Sriracha crucifix Intelligentsia
Arid Sriracha crucifix Intelligentsia
Impact Sriracha crucifix Intelligentsia
74Let's Get Visual • July 8, 2015
Elements of Design - Space
• Move related elements together
• Decrease the spacing between lines of text,
• Don’t butt text against a solid shape
• Don’t be afraid to leave empty space
78Let's Get Visual • July 8, 2015
Typography
Serif
Display
Sans-serif
Text
Craft beer you probably haven't heard of them readymade lo-fi High Life raw denim. Hoodie leggings flannel bespoke beard put a bird on it pug polaroid banjo, VHS aesthetic messenger bag shabby chic. Wolf Williams-burg Helvetica Pitchfork Intelligentsia, food truck pickled Banksy cred squid tattooed. Wes Anderson Etsy 3 wolf moon selfies, butcher banh mi hella bitters occupy asym-metrical Intelligentsia Thundercats drinking
Craft beer you probably haven't heard of them readymade
lo-fi High Life raw denim. Hoodie leggings flannel bespoke
beard put a bird on it pug polaroid banjo, VHS aesthetic
messenger bag shabby chic. Wolf Williamsburg Helvetica
Pitchfork Intelligentsia, food truck pickled Banksy cred squid
tattooed. Wes Anderson Etsy 3 wolf moon selfies, butcher
banh mi hella bitters occupy asymmetrical Intelligentsia
Thundercats drinking vinegar. Taxidermy cray Vice McSwee-
ney's occupy, cliche drinking vinegar typewriter shabby chic
Intelligentsia Echo Park.
80Let's Get Visual • July 8, 2015
Resources (1 of 6)
A Smile in the Mindhttps://www.pinterest.com/madebyberry/a-smile-in-the-mind-witty-thinking-in-design/
82Let's Get Visual • July 8, 2015
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quae ab illo inventore veritatis et quasi architecto beatae vitae dicta
sunt explicabo.
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accusantium doloremque laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi architecto beatae vitae dicta
sunt explicabo.
Helvetica (BOLD)
Garamond
Avenir (BOLD)
Warnock
Caslon (SEMIBOLD)
Franklin Gothic
FF Din Engschrift
Baskerville
Trade Gothic (BOLD)
Clarendon (LIGHT)
Baskerville (BOLD)
Universe (LIGHT)
Akzidenz Grotesk (BOLD)
Garamond
Clarendon (BOLD)
Trade Gothic (LIGHT)
Franklin Gothic (DEMI)
Baskerville
Warnock (BOLD)
Universe (LIGHT)
Caslon (BOLD)
Universe
Frutiger (BOLD)
Minion
Futura (BOLD)
Bodoni
Garamond (BOLD)
Futura
Gill Sans (BOLD)
Caslon
Minion (BOLD)
Gill Sans
Univers (BOLD)
Caslon
Bodoni (BOLD)
Futura
Myriad (BOLD)
Minion
19 Top Fonts in 19 Top CombinationsDouglas Bonneville | bonfx.com
bonfx.com
83Let's Get Visual • July 8, 2015
Resources (4 of 6) logo feedback Worksheet
tel 212-721-9764
www.stonesoupcreative.com
What to come prepared with at our logo presentation:
• An open mind and an enthusiasm for change
• Your opinions on the logos as they relate to your organization’s goals, not necessarily just your
personal preferences
• The logo is not the only element of your brand identity. It is a part of the whole picture, but not
THE whole picture. You will be utilizing the logo within an entire brand system, with other ele-
ments such as color, typography, images, art, etc., that help to complete your unique story. In
other words, the logo does not necessarily have to communicate everything you stand for
• The ability to narrow down your selection in an efficient manner and give clear feedback on what
logo you’d like to move forward with and what, if any, changes you may have
Questions to ask yourself as you review the options:
❏ Is it impactful? Does it stand out or catch your eye?
❏ Is it meaningful? Does it support your business goals and objectives?
❏ Is it flexible (will it work across different media, such as on your website and in print)?
❏ Is it differentiated enough from your ‘competition’?
❏ Will it work for you both in color and in black and white?
❏ Do you need a tagline with it and if so, will it accommodate one?
❏ What are your thoughts on the type treatments?
❏ What are your thoughts on the color selections?
Logo Feedback Worksheets
WORKSHEETLOGO EVALUATIONUse the following checklist of criteria to either assess the state of your current logo, or evaluate a newly re-designed logo.
1. Simple: Is your logo aesthetically sound, with no extraneous elements?
2. Memorable: Will your logo stick in people’s minds? Does it involve the viewer in some way?
3. Perfectly Executed: Is the logo crisp, clear, easy to read and understand?
4. Meaningful: Does your logo give a sense of what you do or convey the impact you have? Does it support your organization’s goals and objectives?
5. Unique: Does your logo distinguish you from other organizations? Does it have a unique look? Does it avoid obvious visual clichés?
6. Impactful: Does your logo convey a sense of hope or other positive emotion? Does it stand out and catch your eye?
7. Authentic: Does your logo match the tone of your organization? Is it appropriate to your audience and sector? Does it feel genuine and appropriate for what you do, who do it for and who you want to reach?
8. Sophisticated: Does your logo convey a sense of professionalism?
9. Fresh: Does your logo look current and not dated? Does it have enduring value? Does it avoid trends? Will it stand the test of time, and look just as fresh in several years as it does now?
10. Flexible: Will the logo reproduce well in small sizes and on a computer screen? Does it look just as good in one color or black and white as it does in full color?
adapted from Red Rooster Group, redroostergroup.com
tel 212-721-9764 web www.stonesoupcreative.com
87Let's Get Visual • July 8, 2015
Thank You!
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