“Where you are; Where you’ve
been… Defines who you
are;What you do.”
Mobility: Disrupting how marketers define audience
Location
PlaceIQ’s data platform covers the entirety of
the USA, from urban settings to rural towns.
Platform
PlaceIQ organizes the US by overlaying a grid
of 100 meter by 100 meter tiles. This allows for
quick audience definition, cross-data
comparison, and quick advertising response
times.
Analysis
PlaceIQ aims to understand the people,
businesses, activities, and behaviors that exist
in every tile, for different day parts. We ingest
more than 40 data sources, append them to
tiles and times, and analyze them for quality.
Audience
PlaceIQ’s proprietary taxonomy allows us to
rapidly define audiences based on a device’s
current location and past locations.
College Student
• Is or Has been at college
• Between 18-24• Multiunit housing
near campus
Activation
PlaceIQ delivers advertising based on current
and past device locations, for smarter
targeting.
Measurement
PlaceIQ connects mobile impressions and
devices to understand whether devices who
viewed ads were more likely to visit retail
destinations.
Intelligence
Aggregate device movements help brands and
marketers understand where audiences go.
With PlaceIQ’s data we can paint a rich picture
of consumer journeys.
Value PropositionLocation Adds Unique Definition to Targeting
Content Targeting
home
work
shop
play
eat
Audiences defined bythe world around them.
Audiences defined bywhat they are reading
PlaceIQ Targeting
Defining Dual Audiences
Where you arePIQ Segments
Where you’ve beenPIQ Segments Plus
Audience SegmentCollege Student
College StudentVenues: Gym, Tracks, Hiking, Golf, Fitness Club, Yoga Studio,
Sporting Equipment Stores
Available Impressions: 78,920,000/Mo.
College Student (Plus)Have been in gym or participatory sport venue
Available Impressions: 132,850,000/Mo.
College Student (Plus)Seen in a gym or participatory sport venue 10X+ in the last month
Available Impressions: 43,000,000/Mo.
Audience SegmentsPackaged & Optimized
Demographics Auto Owners Dining Retail
Auto In-Market Recreation Professions Lifestyle
Precision Targeting
Increased targeting through
Polygons: Physical locations are
mapped to polygons with high
accuracy.
Key locations – parks, retailers,
airports, auto dealerships,
grocery and drug stores, luxury
resorts and more – are further
defined and mapped to
individual tiles.
Place Visit Rate™ (PVR™)
3:12pm 1:55pm
2:54pm
3:38pm4:17pm
Measures specific location visitation among people
whom have been exposed to mobile advertising
Learn What Works
PVR can be analyzed by line item, allowing us to
understand creative or target audience PVR
performance
Quantify Real World Performance
Control groups are created to understand the PVR
lift over the duration of the campaign
Deliver Unique Insights
Additional metrics, like time between impression
and visitation, can be derived and delivered
What Makes PlaceIQ Better?
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Scientific Pedigree
Diverse and Confident Data Stack
Best-in-Class Mobile Audiences
Powerful Location Analytics
Wide Inventory Visibility
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Thank you.