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Page 1: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

3 Ways To Make Your Real Estate Business Faster, Smarter & More

Profitable

Page 2: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

So why Facebook?

@joshjcobb

Page 3: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

Did you know...

@joshjcobb

Page 4: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

The average organic reach for brand Pages on Facebook is 6%.Locowise – February 2015

@joshjcobb

Page 5: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising
Page 6: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

Facebook doesn’t care about you.

@joshjcobb

Page 7: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

You have to pay to play.

@joshjcobb

Page 8: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

62% of real estate professionals ARE NOT paying for advertising on Facebook.Real Estate Industry Social Media Report 2015 – stepps.com.au

@joshjcobb

Page 9: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

Very few people are doing it and even less are doing it properly.

@joshjcobb

Page 10: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

So this is your chance.

@joshjcobb

Page 11: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

Here are 5 steps to generating leads (and profit!) from Facebook advertising.

@joshjcobb

Page 12: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

Pay attention because you could win!

@joshjcobb

Page 13: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

Step 1: Create an offer so good that people would (theoretically) pay for it

@joshjcobb

Page 14: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

@joshjcobb

Page 15: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

Step 2: Build a landing page

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@joshjcobb

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@joshjcobb

Page 19: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

Step 3: Create your audiences

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Page 20: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

The top 3 performers are:1. Website Visitors2. Email & Phone Database3. Local Suburb (interest

targeting)

@joshjcobb

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@joshjcobb

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@joshjcobb

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@joshjcobb

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@joshjcobb

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@joshjcobb

Page 26: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

If you try to target everyone, you will target no-one.

@joshjcobb

Page 27: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

Step 4: Build your Ads

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@joshjcobb

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@joshjcobb

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@joshjcobb

Page 31: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

@joshjcobb

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@joshjcobb

Page 33: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

So what’s possible?

@joshjcobb

Page 34: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

@joshjcobb

+12 listing presentations

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Step 5: Review, refine, refresh and repeat.

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• Topics• Headline• Copy• Call-to-action• Ad spend• Targeting

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oneclickaway.com.au

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So who’s been listening?

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What are the top 3 performing audiences for Facebook Ads?

Visit stepps.com.au/ljhooker2015

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Questions?

@joshjcobb

Page 41: Social Selling: The 5 Step Approach To Generating Leads & Profit From Facebook Advertising

Thank you.stepps.com.au

@joshjcobb


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