Generating, Converting and Selling to Health Insurance Online Leads

Generating, Converting and Selling to Health Insurance Online LeadsPresented to the South Carolina Association of Health Underwriters (SCAHU) Annual Symposium

By Rey Villar, Norvax/GoHealth

Columbia, SC, March 8, 2011

About Norvax

Sales Automation Provider: Quote Engine, BrokerOffice, LeadMiner

Insurance Leads: 150,000 per month avg. Online Marketing: SEO, Agent Websites, Media Management

LinkedIn: #reynaldovillar | Twitter: @reyvillar | Slideshare: slideshare.net/reyvillar

Going Online

Nine out of every 10 individual health insurance plan sold in 2011 will be initiated or completed online.

- Celent Research, 2008


Changing Marketplace


Age Distribution of Health Leads (Jan/Feb 2011)


Health Insurance Leads by Age (Jan/Feb 2011)


Agents Still Needed


E-Application Breakdown by Age


SC Health Insurance Leads by Age (Jan/Feb 2011)


Health Insurance Leads by Gender (Jan/Feb 2011)


E-Applications by Gender (Jan/Feb 2011)


Agent Activity


SC vs. Nation Health Insurance Leads by Age (Jan/Feb 2011)


Why Online Marketing

There used to be as many travel agents as insurance agents

There’s a reason why newspapers and direct mail providers are going out of business


Generating, Converting and Selling to Health Insurance Online LeadsPresented to the South Carolina Association of Health Underwriters (SCAHU) Annual Symposium

By Rey Villar, Norvax/GoHealth

Columbia, SC, March 8, 2011