Where do we
go from here?
Social Networking
Leaving Personal,
Heading for Professional
Our focus will be on
business needs and goals.
What You Should
Already Have
• Website: setting up camp.
• Facebook: scouting the area.
• Twitter: in the wilderness.
• Trailblazing: reserving
usernames and accounts.
Map
Business Goals
for Social Networking
• Brand Awareness
• Information Distribution
• Lead Generation
• Customer Support
The Basics of
Brand Awareness
• Show up: it’s half the battle.
• Look good: avatars/backgrounds.
• Say something smart:
content is king.
• Rinse and repeat: be consistent.
Spreading the Word:
Information Distribution
• Show off: spread the news.
• Educate: share information.
• Promote: offer deals.
• Party: have events.
• Track: short links and analytics.
• Fan pages.
• Capture leads with
custom pages.
• Ads with a call-to-action.
• Facebook SEO (search
engine optimization).
• Build relationships,
interact, and gain
followers.
• Search for your brand
and keywords.
• Send traffic to your camp.
• Flatter with lists.
Getting to Know People:
Lead Generation
Support
• Questions/Complaints.
• Have a plan in place.
• Guide to a solution.
Service
• Start listening:
– Saved Searches
– Google Alerts
• Respond as quickly
as possible.
• Start saying thank you.
Maintaining Camp:
Support and Service
New Kids
on the Block
• Location-based services: Foursquare,
Gowalla, Twitter Places, Yelp.
• Smarter and cheaper mobile devices:
Android, iPhone, iPad.
• Tools and apps: TweetDeck, CoTweet.
• Gaming: Facebook and Farmville.
Still
Hip
• Blogging
• YouTube, Vimeo, Etc.
• Image Sharing, Flickr, Etc.
• Niche Communities
Not Quite
Hip
• MySpace
• Google Reader
• Upcoming
• Stumble Upon
• Delicious
Not
Hip
• Google Buzz
• Ning
• Orkut
• Friendster
• Plaxo
QUESTIONS?
Thank you