Where do we go from here? Social Networking
Dec 19, 2014
Where do we
go from here?
Social Networking
Leaving Personal,
Heading for Professional
Our focus will be on
business needs and goals.
What You Should
Already Have
• Website: setting up camp.
• Facebook: scouting the area.
• Twitter: in the wilderness.
• Trailblazing: reserving
usernames and accounts.
Map
Business Goals
for Social Networking
• Brand Awareness
• Information Distribution
• Lead Generation
• Customer Support
The Basics of
Brand Awareness
• Show up: it’s half the battle.
• Look good: avatars/backgrounds.
• Say something smart:
content is king.
• Rinse and repeat: be consistent.
Spreading the Word:
Information Distribution
• Show off: spread the news.
• Educate: share information.
• Promote: offer deals.
• Party: have events.
• Track: short links and analytics.
• Fan pages.
• Capture leads with
custom pages.
• Ads with a call-to-action.
• Facebook SEO (search
engine optimization).
• Build relationships,
interact, and gain
followers.
• Search for your brand
and keywords.
• Send traffic to your camp.
• Flatter with lists.
Getting to Know People:
Lead Generation
Support
• Questions/Complaints.
• Have a plan in place.
• Guide to a solution.
Service
• Start listening:
– Saved Searches
– Google Alerts
• Respond as quickly
as possible.
• Start saying thank you.
Maintaining Camp:
Support and Service
New Kids
on the Block
• Location-based services: Foursquare,
Gowalla, Twitter Places, Yelp.
• Smarter and cheaper mobile devices:
Android, iPhone, iPad.
• Tools and apps: TweetDeck, CoTweet.
• Gaming: Facebook and Farmville.
Still
Hip
• Blogging
• YouTube, Vimeo, Etc.
• Image Sharing, Flickr, Etc.
• Niche Communities
Not Quite
Hip
• MySpace
• Google Reader
• Upcoming
• Stumble Upon
• Delicious
Not
Hip
• Google Buzz
• Ning
• Orkut
• Friendster
• Plaxo
QUESTIONS?
Thank you