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Social Media and Nonprofits Gretchen Edwards, Lisa Snedeker, Joy Cook ConvergeSouth October 12, 2012
+Welcome
n Gretchen Edwards
n Lisa Snedeker
n Joy Cook
+In the next 50 minutes...
n Why is social media a valuable tool for nonprofits?
n How can my nonprofit use social media?
n What are best practices for managing social media going forward?
+Value
n Of adults online:
66% use Facebook
20% use LinkedIn
16% use Twitter
—Pew Internet, “Photos and Videos as Social Currency Online,” September 13, 2012
+Value
n 46% of internet users post original photos and videos online they have created themselves
n 41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites
—Pew Internet, “Photos and Videos as Social Currency Online,” September 13, 2012
+Value
n 43% of nonprofits budget $0 for social networking activities
—Blackbaud, “2012 Nonprofit Social Networking Report,” April 2012
+Value
n Get specific messages out to diverse audiences
n Find and grow supporters
n Offer resources your audience needs
n Engage your audience by telling and sharing relevant stories
n Utilize profiles, groups, company page
n Identify potential volunteers and advocates
n At Wake Forest, alumni found LinkedIn training incredibly valuable
n Make a statement with each tweet
n Keep the conversation going
n Fundraise strategically
n Foster personal communication
n Facebook page vs. Facebook group
n Utilize ads
n Call to action
n Share your message in a visual, personal way
n Determine focus of presence
n Increase engagement through hashtags and contests
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+Storify
n Curate and share social and web based content
n Tell a story through the eyes of your audience
+Questions
n Gretchen Edwards @gretchEdwards
n Lisa Snedeker @lisa_snedeker
n Joy Cook @JoyCookPR
