1 Social Media for Nonprofits www.SOCIALFISH.org
Social Media for Nonprofits
May 11, 2015
101 SocialFish workshop for Network Williamsburg, a group of small local nonprofits in Williamsburg, VA learning about how to get started with social media.
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1
Social Media for Nonprofits www.SOCIALFISH.org
user generated content
tool media
social media
Agenda for today
What’s social media good for?
1. Listening
2. Building relationships
3. Building community
Video:
www.socialnomics.com
Social Media Tools
Brian Solis and JESS3
Social Media Tools
Jessica Hagy, Indexed Blog
Agenda for today
What’s social media good for?
1. Listening
2. Building relationships
3. Building community
Social Media Strategy
Launch anInitiative
Feed &Nurture
Develop aStrategy
Measure &Evaluate
Listening
Cyclical Approach
LISTENING
What’s social media good for?
Listening.
= brand monitoring
= finding relevant topics
= finding relevant talkers
Red Cross Listening Goals
• Correct misinformation
• Be informed about public opinion
• Track conversation trends
• Identify influencers
• Build relationships.
Good Keywords
• Organization name• Organization url• Execs / personalities / key people• Other similar or competing orgs• Programs/products you sell• Industry terms• Special events you're running• Causes you support• Campaigns you're managing
Talkers
• Bloggers
• Personalities/Celebrities
• People who start groups
• Influencers (in real life too!)
• Who else?
Email Alerts
www.google.com/alerts
www.tweetbeep.com
www.backtype.com
www.socialmention.com
Email Alerts
• Experiment with your keywords
• 4 free tools
• Goal is to FILTER
• Email first, organize later
Alerts to RSS
Video
RSS in Plain English
www.commoncraft.com
Proactive Listening
Agenda for today
What’s social media good for?
1. Listening
2. Building relationships
3. Building community
BUILDING RELATIONSHIPS
What’s social media good for?
Relationships and connections.
= be yourself
= tell your stories
= find your social objects
BUILDING RELATIONSHIPS
Tools:
Blogs
YouTube
BLOGS
BLOGS
BLOGS
Blogs
YouTube
Group Exercise!
Group Exercise
• who could be blogging? [people]
• what kinds of things might they blog about? [stories]
• what are some ideas for different kinds of posts? [social objects]
Agenda for today
What’s social media good for?
1. Listening
2. Building relationships
3. Building community
COMMUNITY
What’s social media good for?
Community.
= nurtured and cultivated, not built
= all community is made up of small groups
= relationships matter as much as content
It’s up to you now!
Questions?
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