Whatever size your operation, you are competing for attention
Big brands might not be on your high street but they are in your customers’ feeds
Broadband Choices
People talk about bad choices
We are about making a
good choice
Surprise & delight
Conversation
Truth Value
Conversation
TruthYour value can be your authenticity
You need to know what your
customers are talking about
…and what you want to say to them
Value
What should you be talking about?
Offers
Awards
Press
What everyone talks about
Offers
Awards
Press
Staff
Manufacturing your products
What people do with your products
What else?
Recipes
Competitions
Events (#GBBO)
Photos of catering /
restaurants
Collaboration with other businesses
Locally Sourced
Your CSR is more authentic than a corporation’s
What action do you want people to take?
Photo: Matthew Wiebe
Engage with other local businesses*
*maybe not competitors
Facebook reviews show in Google
Google+ reviews
TripAdvisor is a social network……respond to criticism (and compliments)
Respond positively…
Photo: gratisography.com
It’s easier for you to show behind the scenes than it is for Tesco or Amazon
Which networks are right forlocal businesses?
Google My Business
Essentials
Google My Business
Options
Facebook is not a tool for customer acquisition…paid advertising is mandatory
for content to be seen
73% of Facebook users said they will unlike a business that posts too frequently
Source: HubSpot
You can post too often……you can’t respond too often
Post in groups
Don’t just post about yourself
Twitter is better for generating awareness
See who follows other local businesses and reach out
Use hashtags
@users in tweets, not at the beginning
Tag users in photos
Use photos for offers
Google My Business is not Google+*
*anymore
google.co.uk/business
simplybusiness.co.uk/microsites/google-my-business-guide/
We have a 7 page “social media handbook” that basically just says don’t be a dick.
Finally
