Link Building for Local Intent
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Link Building for Local Intent
The Greatest Link I ever built
Penguin Update – 2012
bit.ly/KillerPenguin
Links today Rankings tomorrow
bit.ly/LinkTime
Link Building is Dead
Matt Cutts
Linkbuilding SEO’s
Local Search Rankings Factors 2015
On-Site 20.3%Links 20.0%GMB 14.7%Citations 13.6%
50% Brand Anchor text
25% Naked Url’s 20%
Generic Text
5% Exact Match Anchor Text
Ideal Link Distribution
Don’t have budget like Redbull?
Don’t have authority like Moz?
Local Sites Professional Organizations
Schools Churches Charities/Non-Profits
Where to find local links?
Local Sites
Newspapers
Local Resource Pages
Clubs/Groups
Review Sites
Local Events
Local Award Listings
Where to find local links?
Professional Organizations
Local Meetup Groups
Chamber of Commerce
Better Business Bureau
Local Networking Groups
Trade Associations
Where to find local links?
Where to find local links?
Schools
Local PTA’sCurrent Student DiscountsAlumni Discount PagesAlumni News/Update PagesScholarship Programs
Where to find local links?
Churches
Business Directory Pages
Events to SponsorOffer Discounts for Church Members
Where to find local links?
Charities/Non-Profits
Sponsors Pages
In-Kind Donations
Organizational Focused Giving
Facebook Like Drive
Smart People to Follow
Jon Cooper
@pointBlankSEO
Bit.ly/LinkingWizard
Smart People to Follow
Mike Ramsey
@MikeRamsey
Bit.ly/LinkGold
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