Social * Media * Overview--- How to Leverage Social Media ---
Global Social Media--- We live in a very social world ---
Social Media
Because social media is where your clients are!
You need to meet your clients where they live and interact - social media!
Clients – current and prospective - are seeking for you on social media!
--- Why does your business need social media? ---
Most Popular Social MEDIA SITES
TwitterMicroblogging service where users send and read text messages with 140 characters.
YouTubeVideo-sharing website where users can upload, view and share videos.
--- Popular with businesses and consumers ---
FacebookGives people the power to share, and make the world more open and connected.
LinkedInBusiness-oriented social networking site, mainly for professional networking.
Number of Users--- on Popular Social Networking Sites ---
1st
1.5 Billion2nd
500 million4th
250 million3rd
350 million 5th
70 million
People interact with Brands
Reasons PEOPLE follow Brands on Social Media
They're customers of the company
To receive discounts and promotions
To show others they support the brand
To be the first to know info about the brand
To gain access to exclusive content
--- People are loyal to brands they trust ---
Male/Female Ratio
Men dominate sites that are geared towards professional networking - Google+ and LinkedIn.
The two largest social media networking sites are ruled by women - Facebook and Twitter.
--- Activity on Social Media ---
Women are far more active users of social networking, with an astounding 99 million more visits than men!
44% 56%
Obsessed with Facebook--- The Social Media Addict ---
48% of 18 to 34 year olds check Facebook right when they wake up.About 28% check Facebook on their
smartphones before getting out of bed.
Obsessed with Social Media--- Finding the News ---
56% of young Americans said they find current news through Facebook or Twitter
Time spent on social media
16 minutes a day 26 minutes a day
--- 2010 to 2012 comparison ---
37 minutes a day
2010 2011 2012
Fan engagement Spectrum--- Types of fan ---
Loyal Fan"I've got your back, no matter what!"Recommends you to family and friends
Cheerleader"I love your brand & everything you post!"Likes, comments on, and shares your posts
Deal Seeker"Come on, let's make a deal!"Purchase decisions based on value, not loyalty
Casual Liker"I like some of the things you post..."Connects because of past purchases or experiences
Social media strategy
Before You Begin: Rule #1: Listen
Rule #2: Engage
Rule #3: Measure
--- Follow a few simple rules ---
➔ Define your company's Social Media strategy ➔ Stop thinking "Campaigns" ➔ Start thinking "Conversations" ➔ Don't assume Social Media is the answer to everything
Starting the conversation
What to Share: News of Interest, Event Reminders Accomplishments with Photos Resources - Links to Websites, Videos Interesting Content for Your Industry
Focus on the passion, not the product.
Listen to your customers and get to know them.
Tap into the heart — not wallet — of customers.
Add personality to your content.
--- But Think Before You Post! ---
What NOT to Share: Personal, Sensitive Information Negative Comments or Complaints Inappropriate Photos Home Phones and Addresses
How to engage customers
Ask Questions"What do you think of our newest product?"
Invite interaction"Comment on this post to be entered to win!"
Participate"Suzie Q, thank you for asking - here's the answer..."
Get Personal "Our staff is walking to support the local charity!"
--- Social Media is about conversations ---
Posts that engage your fans
Visual content is very powerful
Videos are shared 1,200% more than text posts! Photos are liked 200% more than text updates!
Be sure to share original & engaging images of your business on your social channels for more attention and sharing potential!
Relevant Photos
Industry Cartoons
Appropriate Videos
--- Visual gets the most attention ---
Social media notifications
Set your notifications
Facebook Page Admins receive updates on activity Twitter updates on new followers and Retweets LinkedIn updates on new connections & endorsements
Don't ignore activity
Thank new followers
Respond to comments
--- Email updates of activity ---
Content curation
What Is Content Curation?Content curation involves gathering, organizing and sharing online content that you think your customers will really appreciate.
This content doesn’t have to be directly tied to your products or services. Find topics you know your customers are interested in.
Scoop.it - www.scoop.it
Tumblr - www.tumblr.com
Buzzfeed - www.buzzfeed.com
--- Share articles that engage ---
ADD User engagement To YOUR SITE--- Visitors to your website can share articles ---
Fan Visits Your Website
Clicks Like on Social Plugin on Your Site
Fan's Wall on Facebookor Feed on Twitter
Friend's See the Like in News Feed
Fan likes the contenton your website
Like posts to yourfan's news feed
Fan's friends seelike in news feed
Mobile data growth
More than 250 million people access Facebook through a mobile device.
200 million Tweets per day occur on Twitter and most Tweets are posted from a smartphone.
Over 99% of mobile music listeners stream music on smartphones.
More than one in five Americans listen to music on phone apps like Pandora and Spotify.
--- How we use our phones ---
Each day, over 250 million people access Facebook with their mobile phone.
Each day, 55 million status updates and tweets are made from mobile devices.
Mobile Phone Apps Streaming Music Conversations
Social media tools
Update social media channelsHootsuite - www.hootsuite.comTweet Deck - www.tweetdeck.com
Content curationScoop.it - www.scoop.itTumblr - www.tumblr.com
Monitor mentionsSocial Mention - www.socialmention.com
--- Update, Schedule, Monitor ---
Available as Apps for your mobile devices!
Social media reminders
Timeliness and FrequencyCreate a solid content plan and stick with it!
Engage with CustomersSocial Media is a dialogue, not a monologue!
Don't Spam! Don't Sell!People log on to be social so engage with them!
--- Stick to the Plan! ---
“We don’t have a choice on whether we do social media. The question is how well we do it.” - Erik Qualman
Final Word on Social Media--- Do it Well! Be the Expert! ---
www.twitter.com/nwmisocialmedia
www.facebook.com/NorthernMichiganMarketing
plus.google.com/108774842372137534498
www.linkedin.com/in/marciewolf
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