Top Banner
The Social Media
53
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Social Media Overview

The Social Media

Page 2: Social Media Overview

Social Network: A social phenomenon that arises when interacting individuals constitute a reality that can no longer be accounted for in terms of the properties of individual actors. - Durkheim, France, 1805

Emile Durkheim

Page 3: Social Media Overview

Terminology�

Page 4: Social Media Overview

Terminology� SOCIAL MEDIA

Page 5: Social Media Overview

Terminology� SOCIAL MEDIA SOCIAL NETWORK

Page 6: Social Media Overview

Terminology� INTELLECTUAL ALTRUISM

Page 7: Social Media Overview

Terminology� INTELLECTUAL ALTRUISM UGC

Page 8: Social Media Overview

SOCIAL MEDIA SOCIAL NETWORK INTELLECTUAL ALTRUISM

USER GENERATED CONTENT &

Page 9: Social Media Overview

MEDIA���social

Web Logs �

Page 10: Social Media Overview
Page 11: Social Media Overview
Page 12: Social Media Overview
Page 13: Social Media Overview
Page 14: Social Media Overview
Page 15: Social Media Overview
Page 16: Social Media Overview

MEDIA���social

UGC Web Sites �

Page 17: Social Media Overview
Page 18: Social Media Overview
Page 19: Social Media Overview
Page 20: Social Media Overview
Page 21: Social Media Overview
Page 22: Social Media Overview

MEDIA���social

News Aggregators�

Page 23: Social Media Overview
Page 24: Social Media Overview
Page 25: Social Media Overview
Page 26: Social Media Overview

MEDIA���social

Customized News Delivery�

Page 27: Social Media Overview
Page 28: Social Media Overview

RSS

Page 29: Social Media Overview
Page 30: Social Media Overview
Page 31: Social Media Overview
Page 32: Social Media Overview
Page 33: Social Media Overview
Page 34: Social Media Overview

NETWORKING!social

Page 35: Social Media Overview
Page 36: Social Media Overview
Page 37: Social Media Overview
Page 38: Social Media Overview
Page 39: Social Media Overview
Page 40: Social Media Overview
Page 41: Social Media Overview
Page 42: Social Media Overview
Page 43: Social Media Overview

“We” the media�

Page 44: Social Media Overview

9 Tips for Integrating Social Media on a Website

Page 45: Social Media Overview

9 Tips for Integrating Social Media on a Website

#1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense

#3: Include Up-to-Date Buttons #4: Include Share Buttons

#5: Use Analytics #6: Pay Attention to Terms and Conditions

#7: Don’t Over-Do It #8: Stay Knowledgeable

#9: Use Social Media Insights Alongside Google Analytics

Page 46: Social Media Overview

9 Tips for Integrating Social Media on a Website

#1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense

#3: Include Up-to-Date Buttons #4: Include Share Buttons

#5: Use Analytics #6: Pay Attention to Terms and Conditions

#7: Don’t Over-Do It #8: Stay Knowledgeable

#9: Use Social Media Insights Alongside Google Analytics

Page 47: Social Media Overview

9 Tips for Integrating Social Media on a Website

#1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense

#3: Include Up-to-Date Buttons #4: Include Share Buttons

#5: Use Analytics #6: Pay Attention to Terms and Conditions

#7: Don’t Over-Do It #8: Stay Knowledgeable

#9: Use Social Media Insights Alongside Google Analytics

Page 48: Social Media Overview

9 Tips for Integrating Social Media on a Website

#1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense

#3: Include Up-to-Date Buttons #4: Include Share Buttons

#5: Use Analytics #6: Pay Attention to Terms and Conditions

#7: Don’t Over-Do It #8: Stay Knowledgeable

#9: Use Social Media Insights Alongside Google Analytics

Page 49: Social Media Overview

9 Tips for Integrating Social Media on a Website

#1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense

#3: Include Up-to-Date Buttons #4: Include Share Buttons

#5: Use Analytics #6: Pay Attention to Terms and Conditions

#7: Don’t Over-Do It #8: Stay Knowledgeable

#9: Use Social Media Insights Alongside Google Analytics

Page 50: Social Media Overview

9 Tips for Integrating Social Media on a Website

#1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense

#3: Include Up-to-Date Buttons #4: Include Share Buttons

#5: Use Analytics #6: Pay Attention to Terms and Conditions

#7: Don’t Over-Do It #8: Stay Knowledgeable

#9: Use Social Media Insights Alongside Google Analytics

Page 51: Social Media Overview

9 Tips for Integrating Social Media on a Website

#1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense

#3: Include Up-to-Date Buttons #4: Include Share Buttons

#5: Use Analytics #6: Pay Attention to Terms and Conditions

#7: Don’t Over-Do It #8: Stay Knowledgeable

#9: Use Social Media Insights Alongside Google Analytics

Page 52: Social Media Overview

9 Tips for Integrating Social Media on a Website

#1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense

#3: Include Up-to-Date Buttons #4: Include Share Buttons

#5: Use Analytics #6: Pay Attention to Terms and Conditions

#7: Don’t Over-Do It #8: Stay Knowledgeable

#9: Use Social Media Insights Alongside Google Analytics

Page 53: Social Media Overview

9 Tips for Integrating Social Media on a Website

#1: Include Visible Social Media Buttons #2: Integrate Social Where it Makes Sense

#3: Include Up-to-Date Buttons #4: Include Share Buttons

#5: Use Analytics #6: Pay Attention to Terms and Conditions

#7: Don’t Over-Do It #8: Stay Knowledgeable

#9: Use Social Media Insights Alongside Google Analytics