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Users:Denmark: 3.2 mio.Sweden: 5.2 mio.Norway: 3.0 mio.Finland: 2.4 mio.Iceland: 220k
Characteristics: Focused on “friends” and family from the real world.
The newsfeed works as a microcosmos for events and news from and about our friends.Facebooks newsfeed is not chronological which makes the platform less efficient for “live”-updates or following events, TV-shows or other. Conversations are “owned” by users or pages.
Facebook is tremendous for building public support for cases and mobilizing people.
The global homescreen
The value of Facebook
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Which strategic values can Facebook help your organization achieve?
Branding
Recruitment
International awareness
Shared knowledge
PR
MarketingDialogue
Fundraising
CrowdsourcingInternal communication / Intranet
Positioning of academic rapports
Measuring your reach, performance and ROMI
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Freeanalytics.komfo.com
Facebook insights
Hootsuite.com
Hubspot.com
Visual.ly (Personal favourite)*
Tools for statistics and analytics on Facebook
Visually creates cool infographics to Impress your manager, boss and CMO
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UsersDenmark: 200.000.Sweden: 475.000Norway: 250.000 (2012)Finland: 63.000Iceland: N/A
Characteristics: Niche / interestgraph based social media. Real-time, fast and subjectoriented communication. Limit of 140 chars. Hashtags (#) are used to index conversations.
Targetgroup: Journalists, communication and marketing, politicians, C-suite, athletes and celebrities.
En platform i hastig vækst!
Keep it easy breezy. Twitter is not for corporate talk
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The tone of voice on Twitter is down-to-earth and human.
Keep it easy breezy. Twitter is not for corporate talk
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The tone of voice on Twitter is down-to-earth and human.
Keep it easy breezy. Twitter is not for corporate talk
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The tone of voice on Twitter is down-to-earth and human.
Monitoring Twitter and measuring performance
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Tweetdeck (For monitoring lists, hashtags, mentions and using several profiles).
Tweetreach.com (creates a rapport for the reach of your tweets and/or a hashtag).
Klout.com (plugin for chrome) (Good tool for quickly identifying influencer-tweets on a hashtag or in a conversation).
Topsy: (Find popular tweets)
Twitonomy.com
Tweetlevel.com
Storify.com (Create your own “resume” of tweets from an event or subject).
Tools for the Twitter-pro
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Visual storytelling on steroids:
Users: (Drawn from Facebooks Power Editor).Denmark: 540.000Sweden: 1.3 mio.Norway: 880.000Finland: 220.000Iceland: 60.000
Characteristics: Hashtags and filterfunctions. Can be used as a crossposting platform for photos..
Targetgroup: A lifestyle media for urban and cultural groups. A young demographic. Extremely focused on identitybuilding, events and the “selfie”-revolution.
The hipster and the urban/culturalelites favourite.
