How many users are on Facebook, Twitter and Instagram in Scandinavia? What tools can we use to monitor our performance and enhance our content on these platforms?
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Characteristics: Focused on “friends” and family from the real world.
The newsfeed works as a microcosmos for events and news from and about our friends.Facebooks newsfeed is not chronological which makes the platform less efficient for “live”-updates or following events, TV-shows or other. Conversations are “owned” by users or pages.
Facebook is tremendous for building public support for cases and mobilizing people.
Characteristics: Niche / interestgraph based social media. Real-time, fast and subjectoriented communication. Limit of 140 chars. Hashtags (#) are used to index conversations.
Targetgroup: Journalists, communication and marketing, politicians, C-suite, athletes and celebrities.
En platform i hastig vækst!
Keep it easy breezy. Twitter is not for corporate talk
Users: (Drawn from Facebooks Power Editor).Denmark: 540.000Sweden: 1.3 mio.Norway: 880.000Finland: 220.000Iceland: 60.000
Characteristics: Hashtags and filterfunctions. Can be used as a crossposting platform for photos..
Targetgroup: A lifestyle media for urban and cultural groups. A young demographic. Extremely focused on identitybuilding, events and the “selfie”-revolution.
The hipster and the urban/culturalelites favourite.