vous présente:
Devenez-vous fou?Have you gone mad?
LES RÉSEAUX SOCIAUX
DANS LE MONDE DES AFFAIRES
SOCIAL MEDIA FOR BUSINESS
5 great speakers who will demystify the social media scene
• Ouistiti, Jonathan Bergeron: Les médias sociaux
• Hebdo du Suroît, Stéphane Bougie: La vidéo d’entreprise
• Bjmédia, Antoine Bonicalzi : Bloguer ou ne pas bloguer?
• Skyline, Karina Pepin : Les médias sociaux
• Google, Nectarios Economakis : Urgence numérique
What is social media?
So does golf…
Social media brings people together, as well as, bringing a brand to the people!It’s about creating, sharing, exchanging information and ideas!
Marise Côté, 2013 - image: www.addbucket.com
Traditional Marketing versus new social media marketing
• Consumers adapt to a brandA brand adapts to consumers
• Cold calls
• Direct mail
• Networking
Blogging, tweeting, link building, engaging…
Direct mail & print is attached to a code that is attached to a phone application
Social networking virtually and face to faceMarise Côté, 2013 – Image: Twitter
4 P’s
Product
Price
Promotion
Place (distribution)
To summarize, the traditional marketing mix
Which is still current today, however
Marise Côté, 2013 – Image: Twitter
Marise Côté, 2013
4 P’sFor the NEW marketing mix
PeoplePeoplePeoplePeople