Social Listening Creates Organizational Opportunities
Barbara Weaver Deputy Director CyberInfrastructure Technology Integration Clemson University @Clemson_Listens @BarbaraWeaverCU
Clemson University, South Carolina
• Founded in 1889 • Blue Ridge foothills, lakes, forests • Dedicated to research, teaching and service
• Undergraduate students—16,562 • Graduate students—4,206 • Ranked 21st best national public university by U.S. News & World Report
Marc Benioff Chairman & CEO
Learning to Listen at Clemson University
First Last Name Title
Foundation Pres – PowerPoint Template – 16x9 FY14.pptx
February 23, 2012 – The ribbon cutting to open the SMLC in Sirrine Hall: Allison Dew (Dell), Jim Bottum (CU CIO), Ed Sullivan (Radian6), Jim Barker (President, CU)
First Year Results
• Creative Inquiry in management, psychology, comm studies
• Courses in management, English, comm studies
• Presentations for about 20 internal and 40 external audiences-such as Cessna
• 2012 Innovation in Education Award
Enough Demand for a Second Location
September 6, 2013– The digital ribbon cutting to open the SMLC in Daniel Hall
Year Two Results
• Social Analytics Institute – Jason Thatcher
• Several Federally-funded grants • Three busy undergraduate interns
• Project deliverables for clients • Training and overviews
• More Creative Inquiry and classes • Partners: Colleges of BBS and AAH, Dept of Parks, Recreation and Tourism Management Creative Inquiry
Kyle Osler Senior in Marketing SMLC Intern Clemson University @Clemson_Listens
Intern Success Stories
• Jordan Dowd – Cessna permanent position (Wichita, KS) • Wallace Mack – Ogilvy summer internship in (NYC, NY) • Kyle Osler – Michelin summer internship North America
Headquarters (Greenville, SC)
Example Student Projects
• KEMET • Sophomore Elizabeth Whittaker (cyber bullying)
• World Bank, National Parks Service, & PRTM – Biodiversity, Tigers 4 Tigers, Open Parks Network, Cape Hatteras
• Matthew Cook, data analyst – Backstreets Pub and Grill
Student Government and Admissions #ClemsonNeeds
#TigerTownBound
@PRETTYGOODREAD @DYNAMYK
THE DIGITAL HANDOFF OPTIMIZING THE STUDENT LIFE CYCLE ONLINE
ABOUT US
THIS IS RYERSON
HERE’S THE THING
Ryerson
Student Life
Orienta2on
Admissions
Alumni Rela2ons
Academic Programs
A FRAGMENTED EXPERIENCE
WHOAH “CONGRATS”
“WELCOME”
“SIGN UP”
“ATTEND”
“JOIN US”
PARALYSIS
WHAT WE DID
CURRENT STUDENTS
STEERING COMMITTEE
STEERING COMMITTEE
ADMISSIONS
STUDENT LIFE
ORIENTATION
RYERSON
ALUMNI RELATIONS
ACADEMIC PROGRAMS
IMPROVED COLLABORATION
THE PERFECT DASHBOARD
THE DIGITAL HANDOFF TEAM
RESULTS
RECRUITING NEW MEMBERS
ADMISSIONS ORIENTATION ALUMNI STUDENT LIFE
MEASURE EVERYTHING
TAKE AWAYS
● CONTINUED USE OF SOCIAL MEDIA AS MEANS TO RECRUITMENT
● THANKS TO CAMPAIGNS, SUCCESSFULLY BUILT FAN BASE AND CREATED SENSE OF COMMUNITY
● RECOGNIZED NEED TO KEEP THEM ENGAGED AS THEY MOVE THROUGH CYCLE TO BECOME CURRENT STUDENTS
● CONGRATS VIDEO
TAKE AWAYS
● CONTINUED USE OF SOCIAL MEDIA AS MEANS TO RECRUITMENT
● THANKS TO CAMPAIGNS, SUCCESSFULLY BUILT FAN BASE AND CREATED SENSE OF COMMUNITY
● RECOGNIZED NEED TO KEEP THEM ENGAGED AS THEY MOVE THROUGH CYCLE TO BECOME CURRENT STUDENTS
● CONGRATS VIDEO
@PRETTYGOODREAD @DYNAMYK
QUESTIONS? THANKS!
