#soco101

Social Commerce 101: From Conversations to Sales

#soco101

What We’ll Cover

• Social commerce: what is it?

• The purchase funnel: then and now

• Your social commerce toolkit

• How to use social commerce to drive business and buzz

• Five things you can do today

#soco101

Digital Strategists by Day, Masked Avengers by Night

Diane Walter

@walterama John Cilli

@cilli

#soco101

#soco101

What is Social Commerce?

#soco101

New truths for brands:

• Talking at consumers is no longer an option

• Must provide a forum for conversation

• Authentic participation drives advocacy

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Mobile is Key:

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Mobile Aids Shopping:

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People Trust People… Not Brands

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Zero Moment of Truth:

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Earned

Owned

Paid

Earned

Owned

Paid

2009 2012

Media Ain’t What it Used to Be:

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Old-School Purchase Funnel

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You’ve Got to Earn it, Baby

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Content and Social Marketing’s Impact

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The Social Commerce Funnel

PEER REVIEWS/RATINGS FRIEND RECOMMENDATIONS /

ADVOCACY

SOCIAL SHARING IN STORE TECHNOLOGY

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Why Should You Care?

• Sharing and recommendations drive sales

• Socially engaged consumers spend more

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The Basic Social Commerce Toolkit:

• Product

• Platforms

• Participation

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Case Study: NoseFrida the Snotsucker

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Case Study: ModCloth

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= EARNED MEDIA

Product Platforms

Participation

Case Study: Stitchagram

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ways to get started today

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Listen

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Strategize

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Mobilize

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Review-ize

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Socialize

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Questions?