The Pivot TeamLindsey FairMorgan DavisAmanda WrightBlaze GentileMike MooneyCody SkrzypkowskiRobin GeranJosh Leclair
5 Returns on Social Media
Morgan Davis
@Morgan_KEC
1. Selling Direct
Coupons
Promotions
Traditional approach…
A new Channel
2. User/Customer Support
Tech
Questions
Support calls are down…
Costs are down
3. Activating Brand Advocates
Even if you are not a Die Hard Brand
Word of Mouth on Rocket Fuel
Get them to Make Recommendations…
Unpaid Personal Selling.
4. Optimizing Media Purchases
Social Data to influence Ad buying
Segment your audience
Social Data is Predictive…
Stop guessing and Start Addressing.
5. Maximizing Paid.Earned.Owned Media
Maximize Social Lift
Spend More Time on Earned Media
Earning attention builds Brand Value
Highly Measurable
My 5 Pivot Pillars
Don’t Focus on the Tools
Do One Thing Really Well
Experiment
Incorporate Social Data
Challenge Expectations
@Morgan_KEC
By: Amand
Do you know who to Target?Consumers of Digital Marketing
Amanda WrightSocial Media Advisor
Traditional vs Digital
Traditional
Digital
Demographics
Psychographics
Geographics
Social Technographics
Techno Tolerance
Platforms
Social Technographics Ladder:
Creators – or Publishers, online leaders
Critics – are Conversationalist, offer their opinion often
Collectors – Use RSS feeds to obtain content
Joiners – Create Profiles on different Social Media Sites
Spectators – Read, Watch, Listen but don’t participate
Inactives – Not online
What are they doing?
Techno Tolerance:
How are they viewing your Content?
Platforms:
Where is your Audience?
Industry Specific Social Networks?
@mandamwright
Follow me on Twitter for more Information
Wednesday December 7th
Finding Your Influencers
“Your brand is whatever your customers say it is. And the groundswell is where they communicate with each other, they decide.”
Contact Information
Channel Choice
Blogs Will Change Your Business
Social Media with your business
Where Do You Stand?
What is your brand?
Get and give specific information
Targeted content
Learn from target demographic
Engagement
Niche Communities
Mobile
-Interactive
-Engaging
-Informative
-Call to Action
Customer Service and Public Relations
TRENDS & WHERE TO LOOK NEXT
GAMIFICATION Applies Game Mechanics and problem solving to create engagement
and solve marketing problems Three types of games: 1. Games 2. Advergaming/ARG 3.
Gamification
Why it works: satisfies human desires to compete and win
Games that provide valued prizes or have a high level of stick content are the most successful
MOBILE & APPS Mobile at events
Mobile Advertising/Gaming
Direct messaging
QR codes
GUERILLA MARKETING
Relies heavily on Timing, Creative Think/Execution, and appropriate targeting
Cost efficient If done correctly, can give you great ROI Ways to guerilla market: Buzz Marketing, Experiential Marketing,
Wild posting Campaigns, Live-in Marketing Guerilla marketing should be focused on the experience and
message