I’m Confused
Just
trying it
out
No, you
can’t
make me
Agenda
• A little about social media
• Setting a strategy
• How to interact
• Why LinkedIn is important
• How do I use Twitter
• Time saving tools
• Questions/Answers
It’s not so much
about
TECHNOLOGY
Social media is about PEOPLE
Strategy80% of success in social
media is getting you or
your organization ready --
only 20% is about the
technologies
VS
Broadcast Media versus Social Media
You Already Have the Skills
You Just Do It Offline
• Meeting people
• Building relationships
• Asking questions
• Answering questions
• Building trust
• Building a reputation
Don’t be
this guy
Twitter is the
Conference
LinkedIn is the
Office
Facebook is the
Barbeque
What to Talk About
70-20-10 Rule
– 70% Share resources
– 20% Collaborations
– 10% Me10%
Demonstrate
your expertise
Relationships Matter
What is LinkedIn Videohttp://www.youtube.com/watch?v=IzT3JVUGUzM
Connect with
people you
trust
70-20-10 Rule
– 70% Share resources
– 20% Provide insights
– 10% Me
How to Use Twitter for Business
http://www.youtube.com/watch?v=JXPmI4YaOpM
Rules of the road
GOLDEN RULE: Don’t post anything you wouldn’t
want your mom to read in the newspaper
Don’t Be Afraid to FailDon’t be
afraid to fail
70-20-10 Rule
– 70% Share resources – articles, links,
videos, tools
– 20% Engage – opinions,
conversation, recognition
– 10% Me – successes, events,
promotions
Tools
Jason Sem
www.jbsem.com
twitter: @jbsem
Q&A
Find this presentation at:
www.jbsem.com/blog
