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SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND
@srhalligan @srduncombe @r_nash @cmenscher @jasonnyc73 @arcadesunshine@amandamccormick
LITERATURE UNBOUND: RADICAL STRATEGIES FOR SOCIAL LITERATURE
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan@srduncombe@r_nash@cmenscher@jasonnyc73 @arcadesunshine@amandamccormick
Access
Economics
Attention
Distraction
Interactivity
Discoverability
Audience
Environment
Containers
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND
@srhalligan @srduncombe @r_nash @cmenscher @jasonnyc73 @arcadesunshine@amandamccormick
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan@srduncombe@r_nash@cmenscher@jasonnyc73 @arcadesunshine@amandamccormick
• 316,480 print titles published, 5%+• Digital titles published 2,776,260/169%+• 3.1% growth, entirely due to digital, 38.9%+• Higher ed fastest growing segment, 23.1%• Mass merch sales rose 553% • Retailer share of book market fell to 30.8% from 42.3%
Bowker 2010
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND
@srhalligan @srduncombe @r_nash @cmenscher @jasonnyc73 @arcadesunshine@amandamccormick
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan@srduncombe@r_nash@cmenscher@jasonnyc73 @arcadesunshine@amandamccormick
• Jan 2012: ereader and tablet adoption at 19%• Adoption rates doubled in a 6-month period (Nov 2010 to May 2011)• Women own more ereaders (58% - 41%); men tablets (51% to 49%)• 40% are 30-49• 67% White• Fastest growing ebook sales: Childrens & YA: +25% (correspondingly, print sales fell 7.1%)
Pew
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND
@srhalligan @srduncombe @r_nash @cmenscher @jasonnyc73 @arcadesunshine@amandamccormick
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan@srduncombe@r_nash@cmenscher@jasonnyc73 @arcadesunshine@amandamccormick
Overdrive:• 35M digital titles checked out in 2011 (15M 2010)• 22% of all checkouts are mobile
Library Journal:•ebook budgets 101%+; circ 102%+
Ecosystem”: fluid tiers of access
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SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND
@srhalligan @srduncombe @r_nash @cmenscher @jasonnyc73 @arcadesunshine@amandamccormick
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan@srduncombe@r_nash@cmenscher@jasonnyc73 @arcadesunshine@amandamccormick
“Someone worked really hard to make the language just right, just the way they wanted it. They were so sure of it that they printed it in ink, on paper. A screen always feels like we could delete that, change that, move it around. So for a literature-crazed person like me, it’s just not permanent enough.”
Jonathan Franzen, January 2012, The Telegraph
Jonathan Franzen
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND
@srhalligan @srduncombe @r_nash @cmenscher @jasonnyc73 @arcadesunshine@amandamccormick
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan@srduncombe@r_nash@cmenscher@jasonnyc73 @arcadesunshine@amandamccormick
• Access and Audience• Interactive Storytelling • The Container• Environment• Attention vs. Distraction • Economics • Discoverability
What is “social” reading?
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND
@srhalligan @srduncombe @r_nash @cmenscher @jasonnyc73 @arcadesunshine@amandamccormick
Open Utopiaa new kind of old book
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan@srduncombe@r_nash@cmenscher@jasonnyc73 @arcadesunshine@amandamccormick
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theopenutopia.org
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND
@srhalligan @srduncombe @r_nash @cmenscher @jasonnyc73 @arcadesunshine@amandamccormick
LITERATURE UNBOUND: RADICAL STRATEGIES FOR SOCIAL LITERATURE
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan@srduncombe@r_nash@cmenscher@jasonnyc73 @arcadesunshine@amandamccormick
Access
Economics
Attention
Distraction
Interactivity
Discoverability
Audience
Environment
Containers
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND
@srhalligan @srduncombe @r_nash @cmenscher @jasonnyc73 @arcadesunshine@amandamccormick
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan@srduncombe@r_nash@cmenscher@jasonnyc73 @arcadesunshine@amandamccormick
http://redlemona.de/http://redlemona.de/jana-mccall/pale-legs/another-dayhttp://redlemona.de/red-threadshttp://www.smalldemons.com/indexhttp://www.smalldemons.com/books/The_Girl_with_the_Dragon_Tattoo_Stieg_Larsson_(2005)http://www.smalldemons.com/things/gadgets/iPod#ref=192http://www.smalldemons.com/books/Steve_Jobs_Walter_Isaacson_(2012)#ref=123661http://www.smalldemons.com/things/albums/Abbey_Road_(The_Beatles)#ref=123661http://www.smalldemons.com/books/High_Fidelity_Nick_Hornby_(1995)#ref=569http://www.smalldemons.com/contributehttp://www.smalldemons.com/things
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND
@srhalligan @srduncombe @r_nash @cmenscher @jasonnyc73 @arcadesunshine@amandamccormick
LITERATURE UNBOUND: RADICAL STRATEGIES FOR SOCIAL LITERATURE
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan@srduncombe@r_nash@cmenscher@jasonnyc73 @arcadesunshine@amandamccormick
Access
Economics
Attention
Distraction
Interactivity
Discoverability
Audience
Environment
Containers
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findings.com
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“Someone worked really hard to make the language just right, just the way they wanted it. They were so sure of it that they printed it in
ink, on paper. A screen always feels like we could delete that, change that, move it around. So for a literature-crazed person like
me, it’s just not permanent enough.”
- Jonathan Franzen
Is pen ink somehow less permanent?
“The moment a Kindle edition of a book is
downloaded and highlighted it has been altered.
The next person to download a copy of that book
will be downloading the ‘complete’ form plus all
associated marginalia. And the greater the
integration of systems of marginalia, the greater the
impact that subsequent conversations around the
book will have on future readers.”
- Craig Mod
http://fnd.gs/l7IWOd
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Realtime Social Data Networked Ideas
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND
@srhalligan @srduncombe @r_nash @cmenscher @jasonnyc73 @arcadesunshine@amandamccormick
LITERATURE UNBOUND: RADICAL STRATEGIES FOR SOCIAL LITERATURE
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan@srduncombe@r_nash@cmenscher@jasonnyc73 @arcadesunshine@amandamccormick
Access
Economics
Attention
Distraction
Interactivity
Discoverability
Audience
Environment
Containers
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The Format Bridge Libraries in the Social Age
Jason Carey Director of Marketing & Communications
Brooklyn Public Library
Brooklyn Public Library----
5th largest US library system
60 locations in Brooklyn
1 of 3 library systems in NYC.
2.5 million Brooklynites
Free computers, books/materials, space, educational and cultural
programs.
Over 22 million items circulated last year
Retail Get people in the door, encourage
trial and purchase.
LibraryGet people in the door, encourage
trial and purchase, for free.
What is a library?What is our promise?What is our product?
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Access to Knowledge Opportunity
Discovery & Reinvention A Sense of Place & Interaction
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Libraries are all of these ideas.We are an entry point for anyone to participate in
literature and literacy.
A level playing field for each individual and community to experience the
library.
What role do we play in the notion of social literature? Format Bridge
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A push – pull relationshipBalancing customer needs,
our products, a free business model and our brand
promise.
There is a constant sense of reconstructing our model to fit the needs of our communities.
We succeed in the notion of social literature because we are an entry point – a platform –for
our customers to experience literature and literacy.
And, that we adjust to their needs as an institution helps us constantly learn, adapt and recreate our
own vision of the library.
Libraries connect people to the power of words.We provide a platform for anyone to form their ideas and
engage others in the process.
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Thank You!SMWNYC: LITERATURE UNBOUND
#SMWLITERATUREUNBOUND@srhalligan @srduncombe @r_nash @cmenscher @jasonnyc73 @arcadesunshine
@amandamccormick
LITERATURE UNBOUND: RADICAL STRATEGIES FOR SOCIAL LITERATURE
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan@srduncombe@r_nash@cmenscher@jasonnyc73 @arcadesunshine@amandamccormick
Access
Economics
Attention
Distraction
Interactivity
Discoverability
Audience
Environment
Containers
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan @srduncombe @r_nash @cemnscher @jasonnyc73 @arcadesunshine
@amandamccormick
Moving past the question.
What is a book? Is storytelling social? Will digital / tablets change the reading experience? Why do you hate reading? Etc.
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan @srduncombe @r_nash @cemnscher @jasonnyc73 @arcadesunshine
@amandamccormick
Finding audiences... on their own turf.
l New platforms enable new forms of storytelling...
l Also traditional storytelling appears
l in new places.
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SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan @srduncombe @r_nash @cemnscher @jasonnyc73 @arcadesunshine
@amandamccormick
These are fundamental truths about the way we interact. Are screens bringing us back to a more natural form of communication?
* Video is a universal language. * People are social.* Text is a technology.
* Text is code.
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan @srduncombe @r_nash @cemnscher @jasonnyc73 @arcadesunshine
@amandamccormick
Be platform agnostic.
Focus on the story, not the container. Publish to multiple platforms. Communicate with video as well as text. Encourage sharing.
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND
@srhalligan @srduncombe @r_nash @cmenscher @jasonnyc73 @arcadesunshine@amandamccormick
LITERATURE UNBOUND: RADICAL STRATEGIES FOR SOCIAL LITERATURE
SMWNYC: LITERATURE UNBOUND #SMWLITERATUREUNBOUND@srhalligan@srduncombe@r_nash@cmenscher@jasonnyc73 @arcadesunshine@amandamccormick
Access
Economics
Attention
Distraction
Interactivity
Discoverability
Audience
Environment
Containers