SMWNYC Event Partner Guide

SOCIAL MEDIA WEEK 2014 SPONSORSHIP AND MARKETING PROSPECTUS

PRESENTED BY:"This year's Social Media Week was the most comprehensive discussion of issues, opportunities, and culture relating to ‘connectivity’ that I have ever attended or been a part of."  Ian Schafer, CEO of Deep Focus

EVENT SUBMISSION OPENS Oct 10

EVENT SUBMISSION DEADLINE Dec 6

CALENDAR OF DATES

POWERED BY:

ABOUTmission & global reach

Social Media Week, powered globally by Nokia, is a leading news and publishing platform and worldwide event that takes place in 26+ cities each year.

Our mission is to capture, curate and share the most meaningful ideas, trends, and best practices with regard to social media’s impact on business, society, and culture.

The SMW global footprint grows on average by 20% each year, with new cities being added all the time.

GLOBAL PERSPECTIVES. CAPTURED LOCALLY.

SMW REACH

SMW hosts two worldwide events each year in February & September, where on average 10 cities participate simultaneously.

“Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer - ideas, strategies and insights shared by the people who are shaping the future.” Ellen McGirt. Senior Writer, Fast Company Magazine

Sponsorship Package Discounts: Save 15% by October 31 and 10% by November 30.

OF STREAMED VIDEO VIEWED

SPEAKERS

262,000EVENTS CITIES

500K

60K

SOCIAL

4,000HOURS18,215

ACTIONS

PARTICIPANTS

60K

SÃO PAULO

LOS ANGELES

SAN FRANCISCO

VANCOUVER

CHICAGO

TORONTO

NEW YORK CITY

WASHINGTON DC

MIAMI

BOGOTA

GLASGOW

LONDONPARIS

HAMBURGCOPENHAGEN

BERLIN

MILANTORINO

LAGOS

MUMBAI

SINGAPORE

SHANGHAI

TOKYO

FEBRUARY CITIESSEPTEMBER CITIESPAST CITIES

MEXICO CITY

BUENOS AIRES

SEOUL

Nokia Lumia 820 Design Challenge

Topics Covered in Press Articles

Publications that Covered Social Media WeekBillboard, FOX News, Vogue Italia, The Guardian, The Next Web, CNN, AdWeek, New York Times, Business Insider, Globo, Entertainment Weekly, DigitalTrends, Wired Italia, GQ Italia, Corriere,Hu!ngton Post

Food

NYC's Tech Bubble

Social media used during crisis

Warby Parker

Social TV

Colombia NOT Columbia

Tumblro

Ford Fiesta

PRESS & TRENDSmedia mentions & influence

SMW’s February 2013 event received 5,000 press mentions globally, generating more than 400M impressions.

HASHTAGS3,135

2,643

1,487

1,455

1,030

854

815

730

529

528

509

503

450

443

433

429

597

581

#smwogilvy

#rejectedcitizenshipquestions

#socialmedia

#smw140resume

#smwsmac

#smwbuzzfeed

#smwnative

#smwscience

#smwfastcompany

#smwknd

#visual

#smartereveryday

#smwregulated

#sonyc

#smwford

#storify

#aolddbsmw

#smwo!erpop

# Over the course of the week, more than 717 hashtags were used.

Top mentioned session

Sources included CNN, NY Times, Fox News, TNW, Huffington Post, The Guardian, GQ Italia, Wired and more.

Billboard, FOX News, Vogue Italia, The Guardian, The Next Web, CNN, AdWeek, New York Times, Business Insider, Globo, Entertainment Weekly, DigitalTrends, Wired Italia, GQ Italia, Corriere, Hu!ngton Post

Publications that Covered Social Media Week

ABOUT NEW YORKvoted one of the most influential tech conferences in NYC

New York

49,862

Milan

48,419

#

Lagos

31,652

Washington DC

21,473

Tokyo 11,890

Singapore

10,871

Copenhagen Hamburg7,955

#

9,529Paris21,391

13,711

Miami

FEBRUARY 2013MOST SOCIAL SMW CITIES

Social Media Week New York is now in its 6th year and serves as the flagship city for the February event.

FEBRUARY 2013MOST SOCIAL SMW CITIES

Sponsorship Package Discounts: Save 15% by October 31 and 10% by November 30.

Due to its scale and impact, SMW NYC is considered the global hub of Social Media Week. It attracts some of the world’s most high profile speakers, press, media, and brands, together with a sophisticated audience of hyper-connected influencers.

OF STREAMED VIDEO VIEWED

SPEAKERS

NYC250+EVENTS

280K

60K

SOCIAL

600HOURS11k

ACTIONS

2013 FACTS & FIGURES

10K

PAR

TIC

IPA

NTS

ATTENDEESregistrant statistics from February 2013

The SMW audience is made up of senior marketers, founders & entrepreneurs, influencers, & digitally connected consumers.

Entry Level Professional (0-2 years) 19.1%

Experienced Professional (3+ years) 33.6%

Management (Below C-Level) 21.9%

Founder & Investor 13%

Executive (C-Level) 7.7%

Student 4.8%

CAREER LEVEL CONNECTING ONLINE

Twitter Followers 74.8k

Facebook Fans 53.7k

Watching Livestream 58.0k

Social Mentions 280.2k

Total Impressions 663.6M

Marketing, Advertising, PR & Communications 35.8%

Media & Publishing 15.1%

Arts & Entertainment 6.0%

Non-profit 5.2%

Information Technology & Services 4.5%

Fashion / Luxury 3.6%

Other 28.0%

INDUSTRYRepresented businesses span most industries and range from small and medium-sized to the world’s largest and most high profile brands.

COMPANY SIZE OF ATTENDEE

31.40% 20.0% 16.4% 6.9% 6.5% 7.3% 3.3% 8.10%

1-10 11-50 51-200

201-500

501-1000

1001-5000

5001-10000

10000+

I was there!

#@#

#

VISION FOR 2014The Future of Now campus experience

SMW NYC’s official program will take place at Highline Stages, the premier event space in the Meatpacking District of Manhattan.

NUMBER OF ATTENDEES 6,000

EVENT SESSIONS (CAMPUS) 140

SPEAKERS 500

EXHIBITORS 35

INSTALLATIONS 10

NETWORKING LOUNGES & CO-WORKING SPACES 6

FOOD VENDORS 5

VIP PARTIES & SPECIAL EVENTS 5

WHAT TO EXPECT

2014 CAMPUS VISION

In a world where we are always on and always connected, we believe passionately that examining the technologies that are changing the ways we work, live, and create will lead us to live better & more productive lives.

2014 THEME: THE FUTURE OF NOW

- 3 floors- 42,000 square feet- Located in heart of Manhattan- Exhibition and Marketplace

- Cafe Lounges- 2 Classrooms- 3 Theaters- Co-working

During Social Media Week NYC, we will set the stage for the world’s most influential thought leaders, brands, agencies, startups, and digital change makers to share best practices, ideas & inspiration.

LEARNSPEAKERS, SESSIONS & MASTERCLASSES

ENGAGECO-WORKING, NETWORKING, & POP-UP STORES

EXPLOREEXHIBITION & INSTALLATIONS

TOPICS:+ Advertising & Marketing+ Innovation in Business+ Society & Culture+ Social Impact & Enterprise+ P2P & Sharing Economy+ Future of Media and Publishing+ Creativity & Growth Hacking+ Gender Equality and Diversity+ Digital Natives+ Internet of Things+ Big Data

PAST SPEAKERS:Neil Blumenthal, CEO of Warby Parker

David Karp, CEO of Tumblr

Ben Kaufman, CEO of Quirky

Cindy Gallop, MakeLoveNotPorn,tv

Dennis Crowley, CEO of Foursquare

Beth Comstock, CMO of GE

Larry King, Host and Presenter, CNN

Kevin Slavin, MIT Media Lab

Jessica Jackley, Founder of Kiva

Steven B Johnson, Author

danah boyd, author, researcher MIT

Esther Dyson, Chairman Edventure Holdings

David Carr, The New York Times

Jennifer Pahlka, Founder Code for America

Tonya Surman, Center for Social Innovation

Dale Dougherty, CEO, Make Magazine

Scott Monty, Ford Motor Company

Jonah Peretti, CEO of Buzzfeed

THE FUTURE OF NOW CAMPUSthree floors of official content, where attendees will learn, connect, and explore

The Future of Now theme will address how we can live in an always on, always connected world throughout all aspects of business, society, and culture.

Additional program tracks and masterclasses will focus on emerging trends in marketing, advertising, business, social innovation, government, technology, and entrepreneurship.

Programming will be divided across three main stages, two classrooms, breakout rooms, and open collaboration spaces.

With Campus, SMW NYC provides specialized networking and engagement opportunities for attendees on various levels. Attendees will find compelling ways to connect with each other and some of the world’s most cutting edge brands, startup and technology companies. such as Warby Parker, Jack Threads, Quirky, Etsy, AirBnB, Threadless, and Spotify.

With a marketplace for brands and collaboration spaces for co-working, Campus will provide attendees with compelling ways to connect with each other and cutting-edge digital brands.

Campus will showcase how technology is shaping our lives and changing how we connect with the people and world around us.

Open to all SMW NYC Passholders, the exhibition will feature brands, startups, and technology companies such as as Nike+, GE, IBM, Makerbot, Nokia, Google, Makey Makey, and Nest who are changing of our lives in meaningful ways.

The Future of Now concept will be represented as a public exhibition and series of immersive installations.

+ Big Data Analytics+ Social Media Measurement+ Mobile Advertising + Second Screen Advertising + Storytelling & Content Marketing+ Native Adverting + Platforms and Tools+ Future of Media & Publishing

ADVERTISING & MARKETINGSTAGE 2

SOCIETY & CULTURESTAGE 3

TOPICS:+ Government & Politics+ Social Innovation+ Charities & Non-profits+ Education & E-Learning + Health & Wellness+ Design, Art & Photography+ Fashion, Lifestyle & Food+ Music & Entertainment

TOPICS:

CONTENT & PROGRAMMINGtheater style sessions, keynotes or masterclass formats

+ The Future of Now+ Trends & Future Gazing+ Early Stage Innovation+ Emerging Technology+ The Collaborative Economy+ Open Innovation + Internet of Things+ Open data

INNOVATIONSTAGE 1

TOPICS:

EXAMPLE COMPANIES THAT PARTICIPATE

+ Thought Leadership+ Recruiting & Talent Acquisition + Brand Awareness+ Company Announcement+ Case Study Presentation+ Industry Collaboration+ Local Market Engagement+ Hyper-social Influencer Engagement+ Employee Engagement+ Market & Product Testing

EVENT PARTNERBENEFITS:

EVENT PARTNER GUIDELINEScontent formats for talks and sessions

WHICH FORMAT IS RIGHT FOR MY CONTENT?KEYNOTE: SOLO or INTERVIEW an industry thought leader providing a unique perspectiveTALK, INTERVIEW, or MODIFIED-PANELa structured panel or presentation on a given topic areaMASTERCLASSa technical expert provides useful how-to’s and tutorialSINGLE EVENTa specialized event, party, or experience for attendeesBRAND SHOWCASEmarketplace, trade show, exhibition, or single installation

HELPFUL GUIDELINES FOR YOUR EVENT:+ CONTENT: Plan content that pushes boundaries, provides thought leadership, and shares fresh insight.

+ THEME: Focus on themes, topics, and conversations that serve your audience needs. No sales pitches.

+ STRUCTURE: Encourage interactive discussions and debates through balanced and objective assessments.

+ FORMAT: Consider creative event formats that promote openness, collaboration, and inclusivity.

+ SPEAKERS: Select speakers and participants who have proven credibility in their respective fields.

+ DIVERSITY: Support cultural, ethnic, and gender diversity in your programming and speaker selection.

+ VISUALS: Integrate technology and/or multimedia into your event in value-adding ways.

+ ETHICS: Follow best practices, such as providing attribution where needed.

+ THINGS TO AVOID: Steer clear of self-serving, self-promotional, or rehashed content or events with speakers

offering little or no diversity of background, culture, or perspective.

"Social Media Week in NYC is at the forefront of my favorite social media events around the world. The quality of the content, the speakers, and the attendees are first class, and I'm already thinking about how I can participate in other SMW events around the world!"

Freddie LakerDirector of DigitalStrategy, Asia | SapientNitro

EVENT SUBMISSION OPENS Oct 10

EVENT SUBMISSION DEADLINE Dec 6

+ Interviews+ Panels+ Content Tracks+ Debates+ Mixers / Networking Parties+ Roundtables+ Fireside Chats+ Masterclasses+ Special Events+ Performances

EVENT FORMATS:

EVENT FORMATSpresenting content in ways that will benefit attendees the most

+ Consider how the speaker best conveys the message: either solo or in an interview format.

+ Are there any visuals or media that can be included to enhance the story or experience?

+ What’s the call-to-action or lesson in the speaker’s message?

+ Provide time for audience Q&A.

KEYNOTESSOLO or INTERVIEW

SESSIONSTALKS, ROUNDTABLES, OR PANELS

MASTERCLASSESIMMERSIVE EDUCATION SESSIONS

+ Give context on each speaker’s opinion or perspective, either via presentations or an introduction from the moderator.

+ Have a strong moderator that does not let the conversation get side-tracked.

+ Connect all of the speakers in advance.+ Provide a clear outline of the points to be

discussed.+ Provide a short period for audience Q&A.

+ There is high demand for classes in design, programming, community management, growth hacking, and digital branding/strategy.

+ How can you present the strongest content and take-aways possible for the class?

+ What is the learn-by-doing project you would use to prompt the students to learn a new skill?

A hands-on collaborative learning seminar with project-based tasks to get up to 45 students actively involved in the experience. Classes target a higher skill level audience and are first-come, first-served.

Bringing together several key voices on a given topic that can sound-off on opposing perspectives, provide a rousing dialogue, or elevate the conversation around a current issue to new levels.

A CEO, entrepreneur, or thought leader providing insight on a company or topic that was disruptive in an industry or created a new landscape in the social web that has affected people on a global scale.

“Together with our amazing partners and our growing community, we are passionate about accelerating our understanding of social media’s role in society. We recognize that through collaboration we can deepen our knowledge, share ideas, and inspire each other to take full advantage of the incredible opportunities in front of us.”- Toby Daniels - Founder & Executive Director, Social Media Week

60 to 75 minutes45 -90 minutes20-60 minutes

EVENT SUBMISSION OPENS Oct 10

EVENT SUBMISSION DEADLINE Dec 6

EVENT FORMATS enhancing the attendee experience through high-level content, installations & activations

+ Is there a leading voice that can keynote to start the

content track and set the tone?+ Short, rapid-fire talks can be challenging: will there be

a coach or rehearsal to insure the talks go smoothly?+ Will the presenters use projected decks / visuals?+ Will there be a large enough community that will

want to attend and dive deep into this content?+ Who will emcee the track and introduce speakers?

CONTENT TRACKSRAPID FIRE, BACK-TO-BACK TALKS

SPECIAL EVENTSDINNERS, PITCH-EVENTS, GATHERINGS

BRAND INTEGRATIONEXHIBITION AND MARKETPLACE

+ What makes the event unique or compelling?+ Will there be any components that attendees will

want to share or tout to their friends?+ How will the event be marketed and promoted?+ Do you have a team that can coordinate all details

of the venue, A/V, signage, production, and

streaming?+ Is this covering the most current content / topics?

+ Integration includes a physical installation with WiFi,

standard furniture, and a plasma screen.+ Design and creative strategy support is provided+ A great opportunity for digital branding and onsite

physical signage at Campus.

Partner with SMW NYC for the opportunity to have a physical and interactive presence at Campus and showcase your product or services to all attendees.

Independently host a single event, curated gathering, performance, party, breakfast, competition, dinner, or an entire day of category specific programming at a unique venue.

A series of talks and events on a given subject or idea, hearing from speakers via short 5 to 10 minute presentations, combined with other keynotes, or interviews over a several hour period.

Please let us know if you would like to consider additional brand integration in the Marketplace or Exhibition spaces.

3-4 hours 1-3 hours

EVENT SUBMISSION OPENS Oct 10

EVENT SUBMISSION DEADLINE Dec 6

CASE STUDIES & TESTIMONIALSstories from brands, agencies, tech companies, & industry thought leaders

KEYNOTE TALK WITH WARBY PARKER CEO, NEIL BLUMENTHAL

Neil Blumenthal, Co-CEO of Warby Parker, gave a keynote talk on Inventors Day during Ideas

Connected at SMW NYC 2013. Neil shared insights into how he and his fellow co-founders started their business as a way to disrupt and revolutionize the

overpriced and outdated eyewear industry. Watch a video of this session.

FAST COMPANY’s SOCIAL BRANDS

Fast Company presented their list of the Most Innovative Social Companies of 2013 at the

Bloomberg Business & Entrepreneurship Hub, prior to publishing it in that month’s magazine. Presentations included the most innovative social media companies

and their plans for 2013. Watch this session here.

BIG BOI & JANELLE MONÁE LIVE CONCERT

During Social Media Week, Janelle Monáe and Outkast’s Big Boi performed live at an event hosted

by Social Media Week and Nokia Music in downtown LA. More than 1,500 people attended, securing their tickets via a Twitter promotion and giveaway. Watch

a recap video of this incredible performance here.

“Social Media Week is like a collective mind getting in touch with itself - an autonomous being reaching for new levels of intelligence. The facts everyone exchanges - though valuable - seem less significant than the acknowledgment we're all thinking and caring about the stuff that matters.”

Douglas RushkoffAuthor, Program or Be Programmed

David Berkowitz, Chief Marketing Officer of MRY

John Winsor CEO of Victor & Spoils and Chief Innovation Office, Havaas Worldwide 

“Social Media Week is changing the definition of what a great conference is. Of all of the events I have a chance to speak at and participate in, this is by far my favorite.”

“Digital is revolutionizing the way people connect with each other — and Social Media Week has remained at the forefront of this trend by bringing together some of the most innovative thinkers in marketing, tech, and media at its global conferences.”  

CASE STUDIES & TESTIMONIALSstories from brands, agencies, tech companies, & industry thought leaders

THE 140-CHARACTER RESUME: HOW YOUR SOCIAL FOOTPRINT CAN GET YOU HIRED

The Daily Muse hosted an event at AppNexus in February 2013 that gave tips and best practices for

getting hired through social media, with panelists from NPR, NBC, Mashable, and AppNexus. This popular event generated 1455 social mentions for

#SMW140Resume. Read a recap via Storify here.

SMW NYC 2013 CLOSING PARTY

To wrap up SMW NYC, organizers Crowdcentric and MKG, together with Global Headline Sponsor Nokia

and Supporting Party Sponsors HouseParty and BuzzFeed hosted the Official Closing VIP Party at The Angel Orensanz Center for Contemporary Art.

WARBY PARKER & GOOGLE+

Eyewear designer Warby Parker teamed up with Google+ to replace the traditional mirror found in

eyewear displays. Attendees used Google+ Hangouts, where they were able to get feedback from celebrities, influencers and fashion experts.

ALEXIS OHANIAN TELLING US ALL HOW INTERNET MAKES THE WORLD SUCK LESS

BRIAN STELTER & DAVID CARRDISCUSS THE FUTURE OF MEDIA

SCOTT HEIFERMAN PRESENTING IDEAS ON THE POWER OF MEETUPS

CASE STUDIES & TESTIMONIALSstories from brands, agencies, tech companies & industry thought leaders

FORD FIESTA MOVEMENT

Kicking off SMWNYC on Tues. Feb 19 at Bloomberg, Scott Monty, Global Head of Social Media, gave a keynote address to launch the new Ford Fiesta Movement, seen by a packed audience of journalists & executives.

PEPSICO GLOBAL TOUR

As part of a global partnership, PepsiCo sent a number of key executives on a tour of three SMW cities, starting in New York, then London and Sáo Paulo. In each city they were able to speak at events and engage with local SMW communities.

Michael Lazerow CEO of Buddy Media

Bonin BoughVP of Global Media and Consumer Engagement at Mondelēz International

"Buddy Media is proud to be a partner of Social Media Week. This is one of the few events that enables us to connect with our customers and partners globally. We look forward to continued growth and innovation from the Social Media Week team.”

“This year’s Social Media Week was a truly global phenomenon — showcasing borderless brands, via the power of social media. We are proud to have been an integral partner — with PepsiCo employees contributing to discussions and idea exchanges on three continents.”

CREATIVITY & AUTHENTICITY IN THE SOCIAL AGE WITH BUZZFEED

CROWDFUNDx NYC, TALKS AND LIVE PITCH EVENT

Media site, BuzzFeed, reminded us that, whether we know it or not, the content we share says a lot about our identity. They included best practices for social sharing under the analogy of a cocktail party, providing key take-aways and devices. Check out a recap and video of this session at JWT here.

SMW and Crowdfunder partnered together to bring crowdfunding leaders to discuss the latest rulings and share visions for the future of the industry, culminating in a pitch event for a $25k cash prize. Check out more on this event here.

CONTACTS

FOUNDER & EXECUTIVE DIRECTOR Toby Daniels [email protected]

GLOBAL HEAD OF PARTNERSHIPS Benjamin Scheim [email protected]

GLOBAL DIRECTOR OF SALES Katya Libin [email protected]

DIRECTOR OF MARKETING Giorgia Lucciola [email protected]

DIRECTOR OF COMMUNICATIONS Nicky Yates [email protected]

SALES & MARKETING

DIGITAL CREATIVE DIRECTOR Dave Brown [email protected]

ACCOUNT MANAGER Dushane Ramsay [email protected]

DESIGN AND PRODUCTION