SMALL SCALE, BIG CHANGE: THE IMPACT OF SOCIAL MEDIA
Laura Gould, Archivist Guinevere Barlow, Research Assistant
Lothian Health Services Archive Carmichael Watson Project
SMALL SCALE…
…BIG CHANGE
interaction
reputation/image
we’re all in Communications now
new audiences
#TWITTERSUCCESS
WHY SOCIAL MEDIA? Communicate… …widely …quickly …directly …with little cost or technological implications Can we afford not to?
ALEXANDER CARMICHAEL (1832 – 1912)
Tartan, brooch and charm © Carsten Flieger
CONTACT US:
carmichaelwatson.lib.ed.ac.uk
carmichaelwatson.blogspot.co.uk
facebook.com/CarmichaelWatsonProjec
t
@Coll97CW / @finnyfall
lhsa.lib.ed.ac.uk
lhsa.blogspot.com
facebook.com/lhsa.edinburgh
@lhsaeul / @lauralgould
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Archive’
The Carmichael Watson Project Pròiseact MhicGilleMhìcheil MhicBhatair
