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Rich Gore
IT Senior ManagerCisco Systems
Web2.0Communication &
Collaboration ToolsIn a Global Enterprise
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What is Web 2.0?
Empowered users creating, distributing, sharing and reusing content and applications
What is Web 2.0?
Empowered users creating, distributing, sharing and reusing content and applications
Democratization of Web
Consumers producers
Social networking and
community Collaboration
Personalization
Mashups
Democratization of Web
Consumers producers
Social networking and
community Collaboration
Personalization
Mashups
Wikipedia Web 2.0 Mind Map
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Consumer/Data CenterConnecting People
The Human NetworkThe Human Network
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What is Web 2.0?
Empowered users creating, distributing, sharing and reusing content and applications
What is Web 2.0?
Empowered users creating, distributing, sharing and reusing content and applications
Democratization of Web Consumers producers
Social networking and
community Collaboration
Personalization
Mashups
Democratization of Web Consumers producers
Social networking and
community Collaboration
Personalization
Mashups
Wikipedia Web 2.0 Mind Map
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Consumer Web 2.0(Our new employees at Home)
Consumer Web 2.0(Our new employees at Home)
Social NetworkSocial Network
Dates, Restaurants,Dates, Restaurants,
Video, Cool Place to LiveVideo, Cool Place to Live
Social Networkingand Community
Social Networkingand Community
Consumers ProducersConsumers Producers
PersonalizationPersonalization
MashupsMashups
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Finding theFinding the
right person atright person at
the right timethe right time
Finding the rightFinding the right
information at theinformation at the
right timeright time
Others workingOthers workingon same strategicon same strategic
initiativeinitiative
What toWhat to
do nextdo next
Employer Web 1.0(Our new employees at Work)
Employer Web 1.0(Our new employees at Work)
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Email, Meetings,IM, Voicemail
Expertise, Usability,Navigation, Publishing
Avoid Replication,Avoid Silos, Strategic Alignment
Time Effectiveness,
Collaboration,Reducing Travel Costs
Internal and External
Information Overload
Finding the Right Information
Cross-functional Collaboration
Global Workforce and Teams
Communications
Delivery Effectiveness
ChallengesChallenges
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Today: Cisco employees are integrating Web2.0 Applications into the workplace
Today: Cisco employees are integrating Web2.0 Applications into the workplace
Directory 3.0
Driving Productivity, Growth and InnovationConnect, Communicate, Collaborate and Learn
Driving Productivity, Growth and InnovationConnect, Communicate, Collaborate and Learn
CiscopediaDiscussion Forums
Wikis and Blogs
Video Sharing
WebEx
UnifiedCommunications
PersonalCommunicatorwith Presence
MobileCommunicator
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Community BlogsCommunity Blogs
2000 Active Blogs
8000 registeredbloggers
12000 entries
3 x growthsince 2008
2000 Active Blogs
8000 registeredbloggers
12000 entries
3 x growthsince 2008
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Community WikisCommunity Wikis 4000 Active Wikis
72000 registeredwiki users
200,000 pages
8 x growthsince 2008
4000 Active Wikis
72000 registeredwiki users
200,000 pages
8 x growthsince 2008
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Wiki Support tool: CiscopediaWiki Support tool: Ciscopedia
A new wikipedia-like web platformto enable internalcollaboration
Incorporates coreweb 2.0functionality andcomponents
A new wikipedia-like web platformto enable internalcollaboration
Incorporates coreweb 2.0functionality andcomponents
100,000 pages
500,00 hits / mo
100,000 pages
500,00 hits / mo
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Video Library: C-VisionVideo Library: C-Vision
C-Vision
Internal corporate YouTube-like functionality
Ability to create and uploadvideo, audio and still photosfiles for business use
Integrated tag clouds andrating functionality
Search function viavsearch.cisco.com
Potential future integration
with new CEC searchplatform
C-Vision
Internal corporate YouTube-like functionality
Ability to create and uploadvideo, audio and still photosfiles for business use
Integrated tag clouds andrating functionality
Search function viavsearch.cisco.com
Potential future integration
with new CEC searchplatform
7000 Videos
23 x growth in
one year 43000 downloads
/ mo
7000 Videos
23 x growth in
one year 43000 downloads
/ mo
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Virtual Meetings: Webex Meeting CenterVirtual Meetings: Webex Meeting Center
Over 500,000meetings
180M minutes /quarter
9 x growthover last year
Over 500,000meetings
180M minutes /quarter
9 x growthover last year
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Information sharingWebex Connect
Information sharingWebex Connect
67,000 Teamspaces
31,000 users todate
240,000 docsshared
31 x growthsince lastyear
67,000 Teamspaces
31,000 users todate
240,000 docsshared
31 x growthsince lastyear
460460 t
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Virtual Meetings: TelepresenceVirtual Meetings: Telepresence
460 rooms atCisco
In 156 cities
290,000 meetings
54,000 avoidedtravel
$219M travel costsaved (est).
5 x growth Y/Y
460 rooms atCisco
In 156 cities
290,000 meetings
54,000 avoidedtravel
$219M travel costsaved (est).
5 x growth Y/Y
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Sales tool links towiki based self-
help tools toanswer questions
Next step: IMdiscussion forum
with online SEs Last step: Find
list of possibleexperts, presenceand map showsavailability
Click to bring
them into call,video, Webex
Integrating UC with Applications:Finding Sales Support Expertise,
Reducing Sales Cycle Time
Integrating UC with Applications:Finding Sales Support Expertise,
Reducing Sales Cycle Time
P li d d R l I d W k
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Personalized and Relevant Integrated Workspace
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And What is Web 3.0?Given that there is no standard definition as yet .
And What is Web 3.0?Given that there is no standard definition as yet .
A much larger data repository A much larger data repository
That is user aware and context awareThat is user aware and context aware
Requires:Semantic web of data relationships
Wideband Ubiquitous NetworkCheap ubiquitous storage and processing
Requires:Semantic web of data relationships
Wideband Ubiquitous NetworkCheap ubiquitous storage and processing
User Aware
Knows your identity
Knows your history
Knows your preferences,interests, values, choices
Knows what you know,
and dont know
User Aware
Knows your identity
Knows your history
Knows your preferences,interests, values, choices
Knows what you know,
and dont know
Context aware
Knows where you are
Knows what is around you
Knows the best way tocontact you and connect toyou at any time
Context aware
Knows where you are
Knows what is around you
Knows the best way tocontact you and connect toyou at any time
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Cloud ComputingIT resources and services that are abstracted from theunderlying infrastructure and provided on-demand andat scale in a multi-tenant environment.
Applications can be hosted and data stored wherever itmakes sense: in your data center(s), partners data
centers, or service providers data centers.
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Cloud Computing Service Categories
Software as a Service:Applications services deliveredover the network on asubscription basis
Platform as a Service:Software development
frameworks and componentsdelivered over the network on apay-as-you-go basis
Infrastructure as a Service:Compute, network and storagedelivered over the network on a
pay-as-you-go basis
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ServiceProvider
Enterprise-Class
Cloud
Cloudy ForecastCloudy Forecast
IaaS
PaaS
EnterpriseCloud
SaaS
IaaS
IaaS
ServiceProvider
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In Summary: Data Center 3.0 Evolution PathIn Summary: Data Center 3.0 Evolution Path
Consolidation Virtualization Automation Utility Market
LocationFreedom
HWFreedom
ProvisioningFreedom
Business ProcessFreedom
Data Center Networking
Unified Fabric
Unified Computing
Enterprise-Class Clouds
Inter-Cloud
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For more Cisco IT information:www.cisco.com/go/ciscoit
Suggested Reading for Sci Fi fans:
Vernor Vinge: Rainbows End
http://www.cisco.com/go/ciscoithttp://www.cisco.com/go/ciscoit8/8/2019 Session 1 Rich Gore Web 2.0
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Blogs at Cisco: 2XBlogs at Cisco: 2X
February December
756 1,867
2,870 7,281
3,296 10,558
2,588 7,975
2X
Active Blogs
Registered Bloggers
Published Blog Entries
Total Comments
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Wikis at Cisco
0
20,00040,000
60,000
80,000
100,000120,000
140,000
160,000
180,000200,000
Q1FY0
7 Q2
Q3
Q4
Q1FY0
8 Q2
Q3
Q4
Q1FY0
9 Q2
Page Count / Qtr
8X
71,269 accounts + 15K editors3,629 spaces (sub-areas) + 360/Qtr
187,280 pages + 18K/Qtr
Viral Adoption
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C-Vision Usage
0
1000
2000
3000
4000
5000
6000
7000
Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec
Files
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
Users
Video Photo Audio Unique Users
C-Vision Usage
0
1000
2000
3000
4000
5000
6000
7000
Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec
Files
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
Users
Video Photo Audio Unique Users
YouTube at Cisco: C-Vision
20XFilesUploaded Users44K
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C-Vision Total Unique Uploaders
0
300
600
900
1200
1500
1800
Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec
Users
Video Photo Audio
C-Vision Total Unique Uploaders
0
300
600
900
1200
1500
1800
Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec
Users
Video Photo Audio
YouTube at Cisco: C-Vision
14XPublishers
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Discussion Forums at Cisco: 10XDiscussion Forums at Cisco: 10X
January December
Categories 157 1194
Forums 312 2,675
Threads 1,059 12,802
Messages 3,058 39,250
Registered Users 2,582 27,710
Groups 41 131
10X
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Collaborative Workspace WebEx at CiscoCollaborative Workspace WebEx at Cisco
0
2000040000
60000
80000
100000
120000
140000
160000180000
200000
Jan Feb M ar Apr M ay Jun Jul Aug Sep Oct Nov Dec
Users Spaces Docum ents
0
2000040000
60000
80000
100000
120000
140000
160000180000
200000
Jan Feb M ar Apr M ay Jun Jul Aug Sep Oct Nov Dec
Users Spaces Docum ents
28XUser Growth Rate
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TelePresence at CiscoTelePresence at Cisco
Number of Meetings 5X
0
40,000
80,000
120,000
160,000
200,000
Q4FY07 Q1FY08 Q2FY08 Q3FY08 Q4FY08 Q1FY09 Q2FY09
TelePresence Meetings
N B i / C i ti M d lN B i / C i ti M d l
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New Business / Communication ModelsNew Business / Communication Models