Hotels & online media
Marjan VerbeekZoover
Internet penetration Europe
Source: www.internetworldstats.com
Degree of trust in forms of advertising
Source: PhoCusWright’s Consumer Travel Report
What is influeance your travel planning
Source: PhoCusWright’s Consumer Travel Report
• read twitter and re-tweet with your followers• tweet special offers
• create a hotelpage on social networks• copy past positive quotes• create new interesting content
• leave positive responses on blog and share contacts
• show off your property/event/interview guests
Ways to use social media for your hotel
Ways to use social media for your hotel
Zoover TripAdvisor
Trivago
Zoover
One of the biggest independent travel portals in Europe
Consumer orientated website
1 million reviews of destinations and accommodations
120 million visitors a year
No direct sales
Zoover Facts
2006 2007 2008 2009 2010
Countries 3 4 13 20 25
Visitors 15 mil. 40 mil. 60 mil. 80 mil. 120 mil.
Reviews 50.000 250.000 750.000 1.000.000 1.500.000
Destinations 50.000 75.000 175.000 250.000 350.000
Average figure review
78% of the reviews score > 7
Smart marketing
Monitor the webAsk you clients to leave a reviewGive free acces to WIFI Respond on reviews, also negative onesTurn positive reviews into viral (mouth-to-mouth)
Example response on Zoover
Effect of feedback
Increase of visitors (word of mouth)Less complaints (right expectations)BrandingTurnover (22%-49%)
Involve all your employees
SalesMarketingHR Front deskHousekeeping
Possibilities to promote your hotel?
Come and see the workshop!
