Seminario AHP Hotel Distribution - Zoover

Hotels & online media

Marjan VerbeekZoover

Internet penetration Europe

Source: www.internetworldstats.com

Degree of trust in forms of advertising

Source: PhoCusWright’s Consumer Travel Report

What is influeance your travel planning

Source: PhoCusWright’s Consumer Travel Report

• read twitter and re-tweet with your followers• tweet special offers

• create a hotelpage on social networks• copy past positive quotes• create new interesting content

• leave positive responses on blog and share contacts

• show off your property/event/interview guests

Ways to use social media for your hotel

Ways to use social media for your hotel

Zoover TripAdvisor

Trivago

Zoover

One of the biggest independent travel portals in Europe

Consumer orientated website

1 million reviews of destinations and accommodations

120 million visitors a year

No direct sales

Zoover Facts

2006 2007 2008 2009 2010

Countries 3 4 13 20 25

Visitors 15 mil. 40 mil. 60 mil. 80 mil. 120 mil.

Reviews 50.000 250.000 750.000 1.000.000 1.500.000

Destinations 50.000 75.000 175.000 250.000 350.000

Average figure review

78% of the reviews score > 7

Smart marketing

Monitor the webAsk you clients to leave a reviewGive free acces to WIFI Respond on reviews, also negative onesTurn positive reviews into viral (mouth-to-mouth)

Example response on Zoover

Effect of feedback

Increase of visitors (word of mouth)Less complaints (right expectations)BrandingTurnover (22%-49%)

Involve all your employees

SalesMarketingHR Front deskHousekeeping

Possibilities to promote your hotel?

Come and see the workshop!