Social Media Tools
Welcome
Plug in MuseMelien LavoiePhone: (860) 214-9900Email: [email protected]: www.PluginMuse.comFacebook.com/PluginMuseSlideShare.net/MelienLavoie
What is Social Media?
How does it work?
The Age of Social Media
Why is Social Media so
Important?
‘Digital Universe’ - Space Station
- Shuttle
- Social Media (Process)
‘Digital Galaxy’
- Type of Fuel
- Galaxy
- World & Community
‘Online World’ Digital to Social
- Music
- Movies
- Photos
- Notes - GPS
‘Information Age’ - Journal
- News - Lists - Pins / Notes
- Resume
Social Media Applied“This is where I eat donuts”
“Here’s my thoughts on donuts”
“Get the latest donut News!”
Find many donut
Here’s a few donut ideas
My skills include donut eating
Great online donut experience
“Enjoying a donut with friends”
Now listening to ‘donut’
“Here I am eating a donut”
I’m eating a #donut
“A vintage photo of my donut”
The ‘Power of Many’- 1.19Billion Users
- 1 Out Of 7 People
- In 9 years
Which sites should I have a presence on?
Why is Social Media Important?
Social Media Management
Method or Process?
Driving Online Traffic
Use Your Social Media
How do I get the most out of my
Business Postings?With Your Website
To Drive Traffic
No 1 Online Activity
Half the World is on Facebook
Facebook for Community“Enjoying a donut with friends”
Facebook shares have the greatest
influence on Google rankings in the US
Sales are not about pursuing leads anymore, but people. They have histories, families and lives with meaning.
Facebook can expose meaningful conversations that
can trigger selling opportunities...
Twitter for Branding“I’m eating a #donut”
2X the amount of leads per month
for companies that use Twitter
Pinterest for SEOPin a recipe for donuts
Resume for ConnectionsConnect with fellow donut lovers
Social Selling is not just about ‘who you know’ but driven by ‘what you know’ and ‘when you know it’.
82%
23%
How should we allocate our budget?
Consumers TRUST Professional Information
More than 80% of Members feel that Linkedin has influenced their business decisions...
Blog for Content“Here’s my thoughts on donuts…”
81% of US online consumers TRUST information and advice from blogs
61% of US online consumers have made a purchase based on recommendations from a blog.
B2B companies with blogs generate
67%more leads per month on average than non-
blogging firms
Main Website
Blog(s)
Press Releases
Newsletters
Subscribers
FollowersPartners
Social Selling
61% of US marketers use social media to increase their leads.
Businesses Using Social Media:
Why?1) Customers are already there.
2) Competition is there and if not, will be soon.
3) Employees and customers expect it.
90% 53% 47% 33%
Facebook can expose meaningful conversations that can trigger selling opportunities...
BEST PRICES
GOOD SERVICE
TOP BRANDS
REPUTATION
CONVENIENCE
Selling Process
Build A Relationship
With Your Clients
● Understand the Anatomy○ Ask Questions (FAQ Group)
● Relevant Resource○ Plug-In Session
● Join the Conversation○ Get Active (Posting Group)
Social Selling Strategy
● Adds Value● Local Ambassador● Progressive● Educated & Informed
Characteristics
SOCIAL SELL
Ask Questions
Get Involved
Be Informed
Ambassador
Review
Add Value
Progressive
Educated
● Read Newsfeed(s)● Read Links, Watch Videos● Comment and Share● Publish Posts, Upload Visual Media● Network with Peers● Connect and Join Groups● Ask Questions
Be an Active User
● Research: Niche / Market● Connect: Owner & Employees● Trends / Topics / Events● Reviews / Opinions
Know Your Target
Social Selling is not just about ‘who you know’ but driven by ‘what you know’ and ‘when you know it’.
Google Ratings Facebook shares has the
greatest influence on Google rankings in the US
@tag #tag
Average Audience Time
5) Report & Refine
- Monitor- Report- Analyze
4) Engage & Refer
- Read Feeds- Listen & Thank- Conversation
2) Updating
- Publish Content- Different Parts
1) Research & Write
- Important Info- Visual Elements- Plan Process 3) Social Broadcast
- Share- Invite- Message
Plan of Action
Time Management
Hours a Month / Week
● Research & Write - 14 Hours
● Updating - 4 Hours
● Social Broadcast - 5 Hours
● Engage & Refer - 9 Hours
● Report & Refine - 2.5 Hours
Time Management
1. How do I Start?
2. Am I visible online?
3. Am I doing it Right?
4. Where can I get help?
5. Who can teach me?
6. How does it work?
Get Results1. How do I Start?
Plug in Session2. Am I visible online?
SCC Website Orientation 3. Am I doing it Right?
Monthly Facebook Groups4. Where can I get help?
Facebook FAQ Group5. Who can teach me?
Seminars, Webinars, Workshops6. How does it work?
Facebook Community Campaign
Strong CommunityReal Life: An active community is a strong one.
Digital World:A connected community is a relevant one.