Seminar presentation 12.4.2016 #MBrainevent Social media at #Metso
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Social media at Metso
Seminar presentation12.4.2016#MBraineventSocial media at #Metso
Metso MetsoDate Author Title2
At MetsoDigital Communications Manager, Customer and Marketing Operations units Global Communications teamDigitalization: leading metso.coms development team, social media developmentCommunications: global editor-in-chief of metso.com and Metso-level social media channels, multichannel communications projects BeforeUniversity of Helsinki, Imperial College LondonTEM, Nokia, CisionLets connect Twitter: @kaisaleinonen Slideshare: kaisaleinonen LinkedIn: Kaisa Leinonen
Kaisa Leinonen
INTERNAL
Metso Metso
Metso in briefThe Metso Way | April 2015 Metso MetsoMetso is the worlds leading industrial company in the mining and aggregates industries and in the flow control business.
Our knowledge, people and solutions help drive sustainable improvements in performance and profitability in our customers businesses.
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The Metso Way | April 2015The Metso Way knowledge, people and solutions to solve customer challenges
Our committed andhighly competentpeople make the big difference to ourcustomers.We have deepknowledge about ourcustomers businessenvironment, driversand challenges.
KnowledgePeopleSolutionsWe create the technology and services required to meet our customers needs.4
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Click the icon to view the film on
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Metso MetsoMetso has a heritage of making the big difference to our customers and achieving great things, together.That is made possible by over 100 years of accumulated knowledge, our deeply committed people and our industry leading solutions. All coming together to benefit our customers. That is what we call the Metso Way. This is our story.
Instructions to presenter:To watch the film simply move your cursor towards the Metso film text in the image and click the arrow that appears. It will open to full screen viewing. - Its recommended that you test this a few times as the process may vary slightly from PC to PC.You may also watch the film by clicking on the YouTube link. It will take you out of the Metso presentation and to YouTube.
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6 Social media
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Listening & informing
Sharing
Dialogue/Engagement 2014-2015Integral part of communications and marketing acitivities, new social media strategySocial media development previous key milestones
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Metso Metso8 Where we are now
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Metsos key social mediachannels and content flowDate Author Title9Metso-level Country-level channels:
- MetsoFrance > Facebook, Youtube, Twitter
- Metso CIS > FacebookProduct channels
MetsoLokotrack > Facebook, Twitter and Youtube
Metso Chrushers and Screens > Facebook
MetsoworldSummer traineesMetsoworldMetsoGroupMetso, Careers,group Metso GroupMetso ChinaMetso 80 years
MetsoGroupOrganizational channels:
Metso Flow Control > Twitter, Slideshare, Linkedin group
Blogs: See metso.com/blog-hub
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Over 7,000Twitterfollowers @metsogroup
Over70,000 LinkedIn followers
Around 100 new videos on Youtube last year
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11 Global tight-knit network of 12,000 colleagues
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12 Knowledge, our experts
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13 B2B social media- weve developed solutions
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14 Culture
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15 Business case
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16 Focused
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17 Internal-external
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Knowledge: Our expertsNew blog solution we launched 2015Date Author Title
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Development and among first our expertsWe are all influencers19INTERNAL
visitors to metso.combrand awareness
Avenue intranetSocial mediaBusiness impactMetsos external news and success storiesConnectionsLeads, inquiries
Metso MetsoShared links to added by Admin team to the systemSharing: Avenue > Smarpshare > social networks Our top online influencers will get a prize every quarter19
20Global social media training program Social Media Hub pages in IntranetYammer group Social mediaSocial Media Hub teamInternal promotion, campaigns and ad hoc communication
We build capabilities
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Metsos social media training: 3 modulesINTRODUCTIONSkill level reached: LISTENINGOwn accounts managementWAY OF WORKING
Level reached: PARTICIPATIONUser and content producer in channelsCOMMUNITY MANAGEMENT
Level reached: ACTIVE PARTICPATION, PLANNINGPlanned contribution to channels in ways that help you achieve your work goals better and in a more efficient way.Learn how to use social media in your role at Metso
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Development of editorial processes, multichannel templateMultichannel development social media is one channel22INTERNAL
Metso MetsoDigital branding creation of guidelines and templates
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24New social intranet 2015 and much more- Knowledge Hub, blogs & Yammer Yammer launch included e.g. pilots, research for business case, communication and self-help materials Good engagement figures and usage growingOur strength: culture, people, seeking better ways of working, global network of colleagues
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Social working place together with Metso people and expert networkCreate the social sharing place allow a new way of working to Metso peopleSocial tools Cooperation with entire communityWork better togetherBetter availabilityDiscuss around the dataBetter find ability
CollaborationMeet colleagues Working closely in teamsDiscuss, decide, solve problems, and learn moreDevelop ideas and innovationsBusiness benefit Saves time best practicesStoring competence and rising up the silence knowledgeSeeking innovations together Creating common cultureEffective communicationEnabling engagement and collaboration of both employees and management
Knowledge sharingRelease Metso peoplesIdeas and skillsDiscover valuable informationthat can help you get more doneOur customer promise
Expect results
Our strength is the knowledge of the whole organizationINTERNALManagements supportRef. S. Forsman, Metso
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#Metso #Bauma#MetsoOnTheRoad26
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Metso MetsoDate Author Title30Kaisa LeinonenTime2011 / 2016
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Metso MetsoDate Author Title31Kaisa LeinonenSocial media success is all about people
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Metso MetsoDate Author Title32Kaisa LeinonenEvery organization is different
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Metso MetsoDate Author Title33Kaisa LeinonenKnow your organizations strengths
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Metso MetsoDate Author Title34Kaisa LeinonenAlways always work so that it supports your companys strategy and targets
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Thank you
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Metso Metso
company/metsometsogroupmetsoworldmetsoworldmetsogroupwww.metso.com
Metso Metso
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