Bill Corbett LinkedIn for your brand & business Craig Yaris Facebook & timelines for business success Jeff Ogden Attract, Engage and Build Trust Pedram Tabibi Social Media - Legal & Privacy Issues Basil C. Puglisi Search & Social Optimization of Content WELCOME! dbmei.com facebook.com/dbmei twitter.com/dbmei youtube.com
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Bill Corbett LinkedIn for your brand & business
Craig YarisFacebook & timelines for business success
Jeff Ogden Attract, Engage and Build Trust
Pedram Tabibi Social Media - Legal & Privacy Issues
Basil C. Puglisi Search & Social Optimization of Content
Business ImageProfile Optimization - 100%Your Connections (database)
Image Matters Credibility & trust 7 x more likely to be
read Real world recognition
Profile Optimization - 100%
Why? Its your brand page Competitive advantage vs. disadvantage Search relevance (internal and external) Geographic relevance Industry relevance More content = more ways to engage
Your LinkedIn Database“Bring the real world into the cyber world and visa
versa”
Download it and use it One of your most valuable assets Frequently updatedIn mail is effective /less spam
Who are we? What problems do we solve? Who needs solutions? What drives decisions? Where do they look? Whom do they trust? What are our goals?
Understanding Buyers Comes First
The Single Most Valuable Thing You Can Do
Job description Priority Initiatives Perceived Barriers Why We Win/Buyer Success Why We Lose Buying Triggers
Attract, Engage, Trust
Pedram Tabibi516-747-0300 x124
www.mlg.com
Pedram Tabibi is a “social media attorney” and associate in the Meltzer Lippe corporate department. He writes a weekly column for the Long Island Business News “Young Island Blog,” where he address the legal implications of social media in the business environment.
Who owns a social media account and its content: employer or employee?
Consideration of privacy and intellectual property law in social media.
Legal implications of using social media in the hiring process.
Basil C. Puglisi, M.P.A. Digital Brand Marketing Education